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Sales of beauty products (skincare/personal care/makeup & perfume/beauty device/tools) on Tmall/Douyin/JD 💄 Tmall: Beauty sales reached 190.5 billion yuan (-16.65% YoY) Skincare: 89 billion yuan (-15% YoY) Makeup and perfume: 28.96 billion yuan (-15% YoY) 💄Douyin: Beauty sales totalled 134 billion yuan (+45.65% YoY) Skincare:70 billion yuan (+12% YoY) Makeup and perfume: 30 billion yuan (+61% YoY) 💄JD: Beauty sales amounted to 75 billion yuan (-1.32% YoY) Skincare: 30.1 billion yuan(- 4.3% YoY) Makeup and perfume: 8.28 billion yuan(-15% YoY) Data source: Meritco Services cited by China Cosmetics Review #China #Cosmetics #BeautyMarket #OnlineSales #Tmall #Douyin #JD

#BlossomsShanghai, the television series directed by renowned filmmaker Wong Kar-wai, has sparked a social media sensation in China. Set against the backdrop of Shanghai in the early 1990s, the series unfolds the narrative of ordinary individuals, represented by the character A Bao, portrayed by famous actor Hu Ge, as they navigate personal growth amid societal upheavals.   Since its premiere, "Blossoms Shanghai" has consistently gained popularity, igniting widespread discussions across the Internet. For consumer brands, securing #advertising slots in such a trending television series presents a valuable opportunity to capture substantial traffic. In the case of "Blossoms Shanghai", two beauty brands adeptly seized this opportunity – #EstéeLauder and the Chinese brand #Pechoin.   Estée Lauder's product placement seamlessly integrated with the storyline, vividly illustrating the brand's popularity upon entering the Chinese market. Capitalizing on this substantial visibility, Estée Lauder Re-Nutriv Ultimate Diamond Cream has gained remarkable traction, securing the top spot on the Tmall best-selling list for whitening facial creams.   Pechoin, while opting for a more direct form of advertising, strategically crafted a Shanghainese version of its ad. Furthermore, Pechoin's brand history aligned well with the narrative backdrop of "Blossoms Shanghai". The day after the conclusion of "Blossoms Shanghai", Pechoin officially announced Xin Zhilei, the actress portraying Li Li in the series, as their new brand ambassador, ensuring continued high exposure for the brand. #China #BeautyMarketing #Advertising

Review of the Top Ten #ConsumerInsights in #China for the Past 2023: ▶ Shift in Consumer Mindset: Consumer attitudes have changed, with rational consumption taking the lead. Decision-making factors have diversified, emphasizing cost-effectiveness and alignment with personal needs. Consumers are not necessarily seeking the cheapest option but are aiming to purchase the most suitable product at a reasonable price.   ▶ Emotional Value in Consumption: While pursuing the practical value of products, the younger generation also pays attention to emotional value. The desire to release stress, seek relaxation, and indulge in self-gratification has fueled the growth of outdoor, pet, and holiday economies.   ▶ Rising Appreciation for Local Brands and Traditional Culture: Many young individuals express appreciation and affection for Chinese domestic brands and traditional culture. The stylish integration of high-quality domestic products with traditional cultural elements sparks a profound emotional resonance and aligns closely with the values of young consumer groups.   ▶ Empowered Middle-Aged Consumers: The age groups of 26-35 and 36-45 take the lead in purchasing power and activity, the robust cornerstone of comprehensive consumer strength. Meanwhile, as population structure and consumption attitudes transform, the elderly gradually become a driving force behind consumption patterns.   ▶ Heightened Health Awareness: With increasing health awareness, the health consumer market is witnessing unparalleled opportunities, characterized by trends emphasizing proactivity, normalcy, and refinement.   ▶ Integration of Travel, Culture, Entertainment, and Sports: In 2023, the synergy between travel, culture, entertainment, and sports has intensified, with each element mutually propelling and promoting the others. Large-scale concerts and music festivals have evolved into crucial "attraction" projects, contributing significantly to urban tourism consumption.   ▶ Dopamine and Maillard Color Trends: Dopamine and Maillard color palettes take center stage on social platforms, sparking vibrant waves of color-driven consumer trends.   ▶ Revival of Gold: Young people are breaking the stereotype of gold jewelry being exclusively for weddings. Gold jewelry is making a comeback as the preferred choice for daily wear among the younger generation.   ▶ Youthful Engagement in Senior Lifestyles: Young people are delving into facets of elderly life, embracing varied generational lifestyles. Examples include enjoying affordable meals at senior canteens, learning tea art and flower arranging at senior universities, participating in leisure travel tailored for the elderly and practicing Tai Chi to keep healthy.   ▶ Focus on Comprehensive Enhancement: Young people strongly emphasize enhancing their overall quality of life, enriching their lives and improving skills through night school and reading activities. #ConsumerInsights #China

Notable dynamics in #ChinaBeautyMarket | Dec 2023 ▶ The import value of cosmetics was CNY 9.59 billion in November, down 23.7% YoY. The cumulative import value from January to November reached CNY 117.51 billion, with a 14.8% YoY decrease. The import value of cosmetics has experienced a continuous double-digit decline for eight consecutive months. ▶Retail sales of cosmetic products in November amounted to CNY 54.8 billion, with a 3.5% YoY decline. The cumulative retail sales of cosmetics from January to November totaled CNY 384.3 billion, showing a modest growth of 4.7% YoY. ▶According to the National Medical Products Administration, 69 new ingredients had been filed in 2023 by the end of December. While chemical ingredients still hold the most significant portion, there is a noticeable growth in botanical and biotechnological materials, making them potential highlights in ingredient filing. ▶L'Oréal Age Perfect Collagene Royal's second-generation upgrade has been launched, claiming to have added recombinant collagen for the first time. In China, recombinant collagen has gained momentum, emerging as the next rising star in the anti-aging skincare sector. ▶Estée Lauder's early-stage venture arm, New Incubation Ventures, has taken a minority stake in the Chinese fragrance brand Melt Season. This strategic move signifies Estée Lauder's first investment in a Chinese fragrance brand, following its earlier minority investment in the Chinese skincare and makeup brand CodeMint in September 2023. ▶L Catterton, the LVMH-backed private equity firm, has invested in two Chinese beauty brands. The first investment is in the Chinese foundation brand BlankMe, founded in 2019, which has witnessed substantial growth, solidifying its position as one of the leading Chinese foundation brands. The second investment is in the children's skincare brand Hi! Papa, which has emerged as a dark horse in the infant and children's skincare sector. ▶In the 2023 Douyin beauty rankings, Kans surpassed numerous domestic and international giants with a GMV exceeding 3.3 billion yuan, securing the top position. Kans' thriving sales can be primarily attributed to its captivating short drama marketing, which offers a more engaging narrative that conveys brand messages and attracts consumers through a softer approach. ▶Taobao and JD.COM have rolled out a "refund only" policy, aligning with the refund rules of their rival Pinduoduo. While Pinduoduo's "refund only" policy has been controversial and caused discontent among merchants, this approach has undeniably earned Pinduoduo high praise among users. The adoption of the "refund only" policy by Taobao and JD.COM signifies a strategic move to attract users in this fiercely competitive e-commerce landscape. Check more information https://lnkd.in/gWPJQe7K. #ChinaBeautyMarket #BeautyIndustry

Chinese leading e-commerce platforms Taobao and JD.com have rolled out a 'refund only' policy, aligning with the refund rules of their rival Pinduoduo. While Pinduoduo's 'refund only' policy has been controversial and caused discontent among merchants, it has undeniably earned Pinduoduo high praise among users. Through this approach, coupled with its low-price strategy, Pinduoduo has attracted a large number of loyal consumers. The adoption of the 'refund only' policy by Taobao and JD.com signifies a strategic move to attract users in this fiercely competitive e-commerce landscape. https://lnkd.in/g_7VtEDK

Data paints a clear picture of China's cosmetic import market. #China #CosmeticImport

🎅 Merry Christmas! May the holiday season bring you moments of love, laughter, and togetherness, and the New Year be a journey of endless possibilities. 🎄 🎄 🎄 Notice this cool Christmas tree? It's decked out with graphics symbolizing REACH24H's values: sincerity, efficiency, unity, and trust. 🤝

The 2023 is drawing to an end. Looking back, China's consumer market has undergone significant changes this year. Brands actively seek breakthroughs in the competitive environment to meet the ever-evolving consumer demands. ChemLinked has identified eight keywords that effectively capture the dynamics of the Chinese market in 2023. Secure a place to explore significant changes shaping the market landscape. ⬇ https://lnkd.in/gvG3NcWr More about regulatory updates.⬇ https://lnkd.in/g5E6_ZSG #ChinaConsumerMarketOverview #RegulatoryUpdates

Notable dynamics in China's beauty market | November 2023 ▶ The cosmetic import value was CNY 11.61 billion in October, down 22.7% YoY. The cumulative import value from January to October reached CNY 107.93 billion, with a 13.9% YoY decrease. It is noteworthy that after experiencing growth in February and March, cosmetic import data has exhibited a continuous downward trend for seven consecutive months this year. ▶ The retail sales of cosmetic products in October amounted to CNY 31.74 billion, a 1.1% YoY increase, a slight slowdown in growth. The cumulative cosmetic retail sales from January to October increased by 6.2% YoY to CNY 329.1 billion, reaching a new high. ▶ According to Syntun, in this year's Double Eleven Shopping Festival, the overall GMV of beauty products on comprehensive e-commerce platforms (including Taobao Live), amounted to 78.6 billion yuan, reflecting a 4.38% decline compared to the previous year. Looking at specific categories, skincare products achieved a GMV of 58.2 billion yuan, down 4.0% YoY, and makeup products decreased by 5.6% YoY to 20.4 billion yuan. https://lnkd.in/g5F6qxZX ▶ The 6th China International Import Expo took place in Shanghai from November 5 to 10. International beauty giants such as L'Oréal, Estée Lauder, Shiseido, Coty, P&G, Unilever, Amorepacific, Kao, etc, showcased unprecedented new products, technological innovations, and strategic plans.  https://lnkd.in/ggSHWzrt ▶ Shiseido's "ULTIMUNE FOUNTAIN" scheme has officially launched in China. The standout feature of this scheme is the "Refill" option, marking an innovative stride in the Chinese cosmetics industry's commitment to sustainable practices. One of the prerequisites for the scheme's launch is obtaining a license for on-site personalized cosmetic services, ensuring security and compliance in operations. ▶ Japanese beauty giant Pola Orbis Holdings announced to establish a subsidiary, Pola Orbis (shanghai) Enterprise Management Co., Ltd, to supervise its regional operations in the Chinese market. According to Pola Orbis Holdings, starting from 2024, the group aims to leverage local leadership to navigate market dynamics in diverse business regions, thereby accelerating global expansion. ▶ SEPHORiA, Sephora's beauty carnival, debuted in Shanghai from November 17 to 19, attracting over 3,000 consumers. SEPHORiA unveiled 146 exclusive new products from 52 brands and also featured master classes covering skincare, makeup and styling skills, as well as a diverse range of lifestyle and trend-related content. #China #Cosmetic #BeautyMarketDynamics

Ministry of Commerce and other departments have recently removed 55 brands from the China Time-honored Brands list due to their prolonged poor operations, bankruptcy, cancellation, closure, or loss of ownership of registered trademarks. Another 73 brands have been issued warnings to improve. A time-honored brand refers to a brand with a long history and a good reputation. However, this alone does not guarantee success. In the ever-evolving consumer market, time-honoured brands must innovate across production, distribution, and marketing to cultivate a more youthful brand image. Only through such innovations can these brands keep pace with the changing times and win the preference of today's consumers. #ChinaTimeHonoredBrands #BrandRejuvenation