This is an excellent article. Spot-on description of why sport and technology is important and how elite level performance can enhance the lives of all. When people ask me “why should I care about $500 marathon super shoes?” I always say “look around”. Everyone wears running shoes. Advances in foam, fit and performance at the top trickle down. Example? -Old people wear HOKA because the cushioning and stability engineered for ultra marathon trail athletes makes it comfortable for people with mobility issues. This is why I love high performance footwear design. If I can get one more person running, walking, enjoying sport or moving, I’m happy. --- I’m the owner of The Directive Collective footwear design consultancy. We make great footwear, not just great sketches. #design #footwear #footweardesign
Forged by elites to be furnished by consumers: the performance tech used by elite athletes aims for scale among general consumers. In conversations with more than a dozen performance tech entrepreneurs and venture investors, a blueprint of best practices emerged to improve the chances of commercial success. Sports Business Journal WHOOP ŌURA Hyperice Therabody Garmin STATSports Nix Biosensors Strava Will Ventures Stadia Ventures Proteus Motion Isaiah Kacyvenski Art Chou Meridith Cass Ross McGraw Sam Miller Joe Heikes Andrew Morrissey Zipporah Allen Alex Wu Jim Huether, MBA John Solomon Jeremy Powers Mats Kyyrö
Your Hoka example is so true! 👍🏻