Robin Derryberry’s Post

Public relations. So many businesses use the phrase as a catch-all to encompass everything from advertising to advocacy. But that muddles the true meaning of public relations. The most current definition, from the Public Relations Society of America, states that “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” At its core, public relations is the ability to communicate with truth and clarity to move people to meaningful action. Read more here: https://lnkd.in/eH_c3yqH Thanks to author Will Elliott, Director, for his insights.

Every week, at least one celebrity or brand inevitably has a public relations crisis and their teams handle the situation to varying degrees of success. So what is the best course of action when a public relations crisis occurs? Read our latest blog post to learn our four do’s and don’ts to be aware of. #crisis #crisismanagement #transparency

Law firms need strategic public relations – clients hire based on reputation. #PR raises brand awareness, builds attorney recognition, boosts business, highlights wins, and generates referrals. #LawFirmPR #GrowthStrategy #PublicRelations #ThoughtLeadership

In the realm of public relations, do you believe that a positive public perception is crucial for the success of an organization? Let’s chat about this, comment what you think below?

These resolutions are straight from the playbook I have used for years to amplify the work I’ve done in public relations for clients and organizations. What would you add? https://buff.ly/424z86y #SmallAdventuresCommunications #PublicRelations #CommsPlanning

How do you explain Public Relations to any random XYZ relative, who doesn't "understand" anything but pretends that they are getting it and have keen interest in knowing more about it. Eventually, I end up working in the media. 🙂 🙂 🙂 #publicrelations #randomthoughts #fridayfeeling #pragency #womeninbusiness #publicrelationsagency

Here's some insight from our Vice President! If you are unfamiliar with the world of public relations, and what we do, Joyce is here to let you know! #publicrelations #prlife #pragency #TeamKQ #KQCommunications

One of the foundations of public relations is to always bring it back to the positive. Our Founder/CEO, Emily Green (formerly Zimmermann), enjoyed presenting Spin it to Win It: How to Turn a Negative into a Positive to the Executive Forums group in Fort Mill, SC today. This workshop allowed her to show executives and CEOs how to “win” by taking control of their reactions and responses. We love spreading positivity through our work! 🙌 . . #publicrelations #cltbusiness #fortmillsc #ceotraining #publicspeaking #marketingadvice

Explore the Potential of Public Relations and Sales. Examine the complex relationship between fostering confidence, influencing choices, and the influence on sales results. #Mogulpress #PRandSalesInsights #increasesales #PRVSsales #publicrelations #PRrelationship #PRPower #increaseSales #PRagency #ImpactfulCommunication

While public relations can provide third-party credibility and awareness you can’t get in any other way, there are some things you need to know before you sign on that dotted line. Click below to learn more now!