Rockerbox’s Post

Ron Jacobson dropping the TRUTH. Marketing Mix Modeling (MMM) is becoming commoditized, much like how Llama is transforming AI. Open-source models like Robyn, Meridian, and PyMC are making high-quality MMM more accessible. So, what will differentiate MMM providers in the long term? 1️⃣ Methodology Flexibility: Platforms that seamlessly shift between MMM, attribution, testing, and more—just like Rockerbox, which allows marketers to pivot based on the question, not the tool. 2️⃣ Interpretation & Action: At Rockerbox, we combine advanced analytics with expert insights to help marketers make sense of MMM outputs and take action. 3️⃣ Logistics & Scalability: Rockerbox embraces complexity, offering scalable solutions for diverse channels and business needs. With Rockerbox, marketers get the flexibility, support, and logistics to power better decisions. #MarketingMeasurement #MMM #Attribution #MarketingOptimization #UnifiedMeasurement

Attribution models like Multi-Touch Attribution (MTA) are powerful for understanding how credit should be distributed across touchpoints—but they can’t answer every question a marketing needs to be asking. To move beyond credit assignment, marketers need to triangulate their measurement with MTA, Marketing Mix Modeling (MMM), and incrementality testing. 👉MTA maps the customer journey and touchpoints. 👉MMM uncovers which channels drive long-term growth. 👉Incrementality testing proves whether a campaign truly moved the needle. By combining these methodologies, marketers can unlock a deeper understanding of what’s actually driving performance—leading to smarter media investments and sustainable growth, which is why Rockerbox specializes in all three. #MarketingOptimization #UnifiedMeasurement #MMM #IncrementalityTesting #Attribution #rockerbox

Building a strong foundation for your marketing data is critical, but it’s just the beginning. With Rockerbox Unified Measurement, we help you go beyond ad platform reports to get a true, deduplicated view of your marketing performance—no matter how complex your media mix is. Attribution is the key to making sure your daily decisions are informed by accurate, cross-channel data. Whether you’re using a single-touch model or a more advanced multi-touch approach, it’s about having the right data to guide your strategy. And this is only the first step. Stay tuned as we dive deeper into how MMM and Testing integrate into Rockerbox’s Unified Measurement solution, giving you the tools you need to understand what’s really driving growth. #UnifiedMeasurement #Attribution #MarketingData #MMM #IncrementalityTesting #CrossChannelMarketing #Rockerbox

Come see us at booth M45! Shoptalk Fall is underway!

Navigating the Shift from Lower-Funnel Success to Upper-Funnel Investment https://hubs.la/Q02TJFL50

Struggling to Balance Attribution, MMM, and Testing? We’ve Got Answers. 📊 The marketing world has shifted, and so have the methodologies you use to measure success. But how do you know which tools to use—and when? Join us for an expert panel webinar on October 22nd at 2 PM ET, where Ron Jacobson, Jim Gianoglio, and Matt Bahr will break down how Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing can work together for a more holistic approach to measurement. During the discussion, we’ll answer critical questions: -Where does MTA still provide the most value, and where are its limitations? -What brands or scenarios are ideal for MMM? -How can testing validate campaign impact and enhance attribution efforts? 💡 Don’t miss your chance to unlock a unified view of marketing performance. Grab your spot: https://lnkd.in/g-Ptkcsu #Marketing #Attribution #MMM #Testing #MarketingStrategy #Rockerbox #Fairing #Webinar

 📊 With so many measurement tools at your disposal, how do you choose the right one? Should you have to choose? Join us for a deep dive into Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Testing to learn when and how to use each for maximum ROI. 🗓 October 22, 2 PM ET Get expert advice from Ron Jacobson, Matt Bahr, Jim Gianoglio on how to navigate today’s complex marketing landscape. 🎯 Register now: https://lnkd.in/g-Ptkcsu #MarketingStrategy #MMM #Attribution #IncrementalityTesting #RockerboxWebinar

This was too good not to share. "Attribution can't factor in view-through data" is a myth we hear all too often. The truth? Rockerbox Attribution can and does incorporate view-through data across key platforms: 👉Pinterest, Snapchat, TikTok, and Reddit (deterministically) 👉YouTube & Meta (via Synthetic Events) 👉CTV (e.g., Tatari, MNTN) 👉Linear TV (via Postlog lift analysis) 👉Programmatic (e.g., TTD, DV360) With Rockerbox, you get a complete, accurate view of your marketing performance. #Attribution #ViewThroughData #MarketingMeasurement #UnifiedMeasurement

💡 How do you know which measurement strategy is right for your marketing efforts? Join our upcoming panel webinar on October 22nd at 2 PM ET with Ron Jacobson, Jim Gianoglio, and Matt Bahr to explore how Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing can work together to transform your measurement strategy. We’ll dive into: +When to use MTA, MMM, or testing—and how to combine them for maximum impact. +Real-world examples of brands leveraging these methodologies to drive results. +The evolving marketing measurement landscape and how to stay ahead. 🔍 Don’t miss this chance to learn how to unify your measurement approach and boost your marketing ROI! Grad your seat 👉 https://lnkd.in/g-Ptkcsu #MarketingMeasurement #Attribution #MMM #Testing #MarketingWebinar #Rockerbox #Fairing #DataDrivenMarketing