RocketMill (now PMG)’s Post

Despite being best placed to provide information and advice for people in the planning stage of their next trip, Travelex’s existing on-site content was outdated, unoptimised, and – critically – didn’t target users researching their travel needs. Here's how we changed that to boost overall site traffic year-on-year: https://bit.ly/4bCxxbM #ContentSEO #ContentMarketing #ContentStrategy

How can DMOs stand out in a crowded digital landscape? Our new article sheds light on the latest trends and tools that can transform your marketing efforts. Learn about the impact of quality content and innovative travel planning tools today: https://bit.ly/3xV9AxG #DestinationMarketing #DigitalTrends

In my latest newsletter, I wrote about the overwhelming volume of travel content (the Tiktok hashtag #EuropeanSummer has 158.6M posts!) and how curated recommendations and planning your trip offline before booking online can help cut through the algorithm. You can read the whole newsletter here: https://lnkd.in/dXAdNWit

There are unique obstacles to overcome when launching a new travel website in the huge internet space, particularly when attempting to find a place in the digital noise. However, because of Google Trends, an essential resource, my venture into the realm of digital travel content took an incredibly beneficial turn. When a new website is launched, it's common to struggle to stand out in a crowded online market. However, my travel platform skillfully avoided this typical roadblock, and the secret to this accomplishment was the use of Google Trends. Google Trends became my first and main source of guidance when it comes to article development. I was able to identify popular travel places, events, and topics that internet audiences were interested in thanks to its real-time data insights.

🚀 Captivating Digital Transformations in Tourism 🚀 The travel sector, a pioneer in digital adoption, is yet again at the cusp of revolution as consumer demands evolve rapidly. For travel operators, the key to thriving is leveraging data-driven insights for hyper-personalisation, ensuring memorable customer experiences. 📊🧳 In a world where 60% of travelers start their journey online, optimizing SEO can dramatically improve visibility and drive growth. Tourism brands should also prioritize content marketing that resonates emotionally, turning every travel tale into a potential customer conversion. 🌍💼 How do you think these strategies will reshape the travel industry in the next five years? #DigitalMarketing #Tourism #DataDriven #SEO #ContentMarketing #Personalisation #TravelIndustry #Innovation #CustomerExperience #MarketingStrategy

From planning your video idea, to optimal runtimes (spoiler: short 'n sweet is best 💅), to the top tools and tech... get a comprehensive breakdown on how to make an eye-catching, scroll-stopping travel video in our newest blog! #travelcontent #travelvideo #travelmarketing #destinationmarketing #videomarketing #videomarketingtips #shortformcontent #shortformvideo #videocontent #videomarketingstrategy

Struggling to help travelers choose destinations? (Read this if you want results) Many travelers feel overwhelmed by options. If you're struggling, here's a simple way to improve. → Focus on personalized travel guidance. 1. Understand their preferences → Learn their interests. 2. Offer personalized recommendations → Simplify their choices. 3. Showcase unique experiences → Highlight special aspects. 4. Provide comprehensive guides → Inform and assist. 5. Use high-quality visuals → Inspire and motivate. 6. Utilize AI tools → Optimize your suggestions. 7. Engage with travelers → Build trust. 8. Highlight reviews → Share traveler experiences. 9. Create interactive content → Make discovery fun. 10. Update regularly → Keep content fresh. Don’t just recommend, personalize. Connect, inspire, and assist every day. Start today and see the difference. Begin now and notice the improvement. If you find this helpful: 👉 Follow me for more enlightening content. 🔄 Feel free to share and help others!

I have a question for #travelbloggers. Do free experiences help with your content or do you expect to be paid as an advertiser? Is it reasonable for someone to offer free experiences and in return you cover the brand or activity in your work? #travel #travelblog #travelwriter

I'm excited to share how SALT supports the travel industry and marketers with our latest resource: a comprehensive content calendar derived from extensive travel keyword and search trends data 🌍✈️. LINK: https://lnkd.in/ehUkRwFb Understanding trends is crucial in this ever-evolving sector, and we've crafted a tool that's not just about following shifts in destination popularity—it's about predicting and preparing for them. Our downloadable content calendar is your guide for effective research, planning, and production of travel content. Offering a panoramic view of trending destinations based on an exhaustive database, it enables you to: Pinpoint when interest in countries and major cities peaks 🔍. Advise on the best times for content creation to capture the wave of traveler curiosity 📅. Optimize resource allocation for maximum impact and efficiency 💼. #TravelIndustry #ContentMarketing #DigitalMarketing #TravelBlogging #SALT #TravelSEO #SEOTravel #TravelContent #TravelMarketing

Through its blog, The Keyword, Google has announced 6 ways in which its evolving Search products and features can improve the "Google Experience" for users looking for Summer travel experiences. Here, Dan and Thierry provide initial feedback and thoughts on the article "6 ways to travel smarter this summer using Google tools." Which is summarized by Google's own AI features: ✈️ Get trip ideas with generative AI in Search: Explore new places with AI-powered itineraries that include attractions, restaurants, flights, and hotels. 🗺️ Find lists of recommendations in Maps: Discover lists of places to go from publishers and locals, including trending, top, and hidden gem restaurant lists. 📝 Create even more customized lists in Maps: Organize your travel plans or share your favorite spots with new customization tools. 🩱 Curate your travel wardrobe with Search: Get personalized style recommendations for apparel and accessories that complement your vacation wardrobe. 📱Translate your screen with Circle to Search: Instantly translate text on your screen, including PDFs and streaming app lyrics. #google #googleupdates #googlesearch #googlemaps #seoagency #seo