Roku Advertising’s Post

This is good news and will help the industry. MRC accreditation for Nielsen’s panel/first party data combo bodes well for bringing transparency back to media measurement. Like water flowing downhill, data wants to merge to strengthen; you could in fact argue it’s inevitable that these big data sets will combine and become more transparent. I’m frankly tired of hearing how every new show from walled garden streamers is a hit based off internal uncontexted data. Bring back transparency, let the hits rise and the duds fall away. Nielsen has always led in this space and having some measurement competition now is healthy. I’m optimistic we’ll get back to a more transparent media marketplace.

Tomorrow, our President & COO Sue Haas takes the stage at the Future of TV Advertising event for the breakfast panel, "The Big Canadian Measurement Opportunity - Take 2"! 📺 Sue and other industry experts will tackle one of TV’s biggest challenges: building a data, metrics, and measurement roadmap to ensure media budgets follow audiences in Canada’s evolving landscape. Don’t miss out on this critical discussion that’s shaping the future of TV. We hope to see you there! #FTVACanada #TVMeasurement #CanadianMedia #DataAndMetrics #AdTech #Innovation

What differentiates Tubi users from those who don't use the platform? A close look at CivicScience's database of over 150K crossable questions highlights key insights on users: https://hubs.ly/Q02LMF7Y0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

EDO’s investment-grade data science models match every TV ad airing with actual engagement activity – a proven indicator of future sales. Media is more complex than ever, and brands need a more robust approach to measurement. EDO joins competitive, historical, and turnkey partner data to provide always-on TV ad insights that you can leverage immediately. Learn how your ads drive consumer engagements: https://lnkd.in/es3wWgBu

The data highlighted in this piece offers great insight into who is using FAST channels and why. Worth a read. https://lnkd.in/gRsuqD58

📺 The Future of TV is Streaming 🚀 The latest Nielsen Gauge Report highlights what many of us in the advertising world have been anticipating: Streaming TV (CTV) is taking over. In December, streaming claimed 43.3% of total TV viewing, outpacing both cable (23.8%) and broadcast (22.4%), which continue to steadily decline. This growth isn’t just a trend – it’s a shift in how audiences consume content. Streaming platforms offer flexibility, variety, and on-demand access that traditional TV can’t match. For advertisers, this presents an incredible opportunity to: ✅ Reach highly engaged audiences ✅ Use advanced targeting capabilities ✅ Track performance with precision metrics As broadcast and cable lose ground, brands that embrace CTV are positioning themselves at the forefront of a more dynamic, data-driven advertising landscape. Are you ready to make the shift to CTV? Let’s chat about how you can capitalize on this growing trend. Check out Nielsen's The Gauge for yourself here - https://lnkd.in/dZsBG3xc #CTV #Streaming #AdvertisingTrends #DigitalMarketing #NielsenTheGauge

Backed by data… 📊

BBC Studios is breaking down data silos and doubling revenue. By integrating diverse data systems, they’ve unlocked rich customer insights and enhanced ad performance. Learn how Fivetran is at the core of their success: https://5tran.co/4bC9Sb7

Metadata is at the core of multiple platforms fueling the distribution and monetisation of TV and film. Bad data creates unforseen challenges. Metadata management persistently unifies and cleanses data. #metadatamanagement #highqualitydata #operationalefficiency. https://lnkd.in/eJjEtGiE

🚀 Boost Your Business with Better Data! 🚀 https://lnkd.in/gCcR4Tim We just recently finished a great webinar on making it easier to manage data across your company, led by Ben Tzannes, Principal Solution Engineer at Zetaris. It’s been a busy time for us, but we’re excited to share these insights to help your business grow! Here’s what we talked about: 🔹 Easy Data Access – Quickly connect and use data from different sources where they live for faster decisions. 🔹 Common Business Language - Understand your full businesses data architecture. 🔹 Consistent Information – Ensure your teams speak the same language, eliminating data silos and confusion. 🔹 Self-Service Analytics – Empower your team to find insights without needing help from IT. 🔹 Strong Data Security – Protect your data with clear rules and access controls. Check it out and shoot us a message if you have any questions or are interested in learning more. https://lnkd.in/gcjmAVf7