Ron Latz’s Post

Whether you like it or not, prospects remember the good, bad, and ugly. And we all know that there aren't second chances for first impressions. A law firm's intake team (or whatever your firm may call this group) is on the front lines. They're usually the first people potential clients interact with when engaging with your firm. One of the most effective ways to improve your law firm's marketing doesn't require more money spent on SEO, Google Ads, Billboards, Radio, TV, etc. The best part is that it'll also improve the client experience... -A well-run, highly efficient intake and sales operation.- Here's what you need to do to ensure the resources on this team succeed. 1. Empower them 2. Pay them appropriately 3. Invest time and effort into training 4. Provide support, feedback, and mentorship 5. Use technology that helps them be more productive 6. Talk to them about the clients/cases you're working on You can't understate how crucial intake and sales are for your law firm's success. Are you setting these resources up for success? Drop your thoughts and experiences in the comments. ⚖️ #lawfirms #lawyers #attorneys #intake #sales

It's week 6 of our series on what you can do as a consultant solicitor at Cognitive Law. Here's what we've covered so far: Things you can do as a consultant solicitor (that you probably can't do at traditional law firm) 1. Wake up in the morning & decide not to do any work 2. Be creative with your pricing 💸 3. Decide you don’t want to act for a client 4. Take time off whenever you feel like it & for as long as you like ✈ 5. Give you clients 360 degree partner level service This week is all about being able to dictate your own marketing plan. Law firms vary hugely in their marketing. Some are everywhere, others are nowhere. But what they do or don’t do is generally dictated to from on high. Sometimes partners are the rainmakers. They keep the quality client work for themselves and distribute the rest down the food chain. This isn’t great for other lawyers in the firm who need to learn how to, or want to, feed themselves. Alternatively the marketing department tells the lawyers where they can or can’t go, unilaterally making the decision about what is and isn’t a good use of time. As you will have gathered by now, Cognitive consultants do what they want, where they want and with whom they want. We have a dedicated Marketing Manager who works closely with each consultant to put a Marketing Plan into action right from day 1. But it’s the consultant themselves who dictate that plan. They decide what events or campaigns suit them and the work that they do. If a later life solicitor wants to put on a tea party in a nursing home, we’ll facilitate it. If a commercial solicitor wants to give a talk at an expo or conference, we’ll facilitate that too. We believe that just as every person is unique, so are their marketing preferences, so we let them decide what works best for them. #consultantsolicitor #joinus #becognitive #recruiting

📣 LAW FIRMS 📣 Have you ever sat down and thought about what's ACTUALLY on your client's mind? ⭐ Do you have the capacity to handle the job? ⭐ Will you handle it like a pro? ⭐ Are your services reasonably priced? Now what if I told you that you can show them exactly how you work BEFORE they even choose you! Your website & social media can show your personality, work ethic, reviews and more. Beat your competition and let them know you're the one for the job! If you're keen on making sure clients remember your firm for all the right reasons, contact us at marketing@nationalsolicitors.com or call 0345 603 0708. #LegalMarketing #LawFirmMarketing #SolicitorMarketing

Great lawyer, bad marketer? Here are the 7 essential traits that you need for marketing success in law firms. 1️⃣ Be a People Person: Cultivate an interest in people over things. Positive relationships are key to converting prospects into clients and garnering referrals. 2️⃣ Patience: Understand that marketing results often unfold gradually over time. Consistent, targeted efforts yield long-term success. 3️⃣ Imagination: You don't need to be an artistic genius to excel in marketing. Tap into your creativity to empathize with your clients' and referral sources' needs. 4️⃣ Confidence: Stand firm in your marketing decisions despite potential criticism. Confidence in your strategy is crucial for seeing it through. 5️⃣ Generosity: Adopt a mindset of giving, knowing that it often leads to reciprocal benefits. Offering value upfront can build trust and loyalty. 6️⃣ Aggression: Embrace a competitive spirit in marketing. You can outmaneuver your competition through strategic efforts, not necessarily higher spending. 7️⃣ Willingness to Learn: Continuously educate yourself on marketing strategies. Start with resources like Bob Burg's "Endless Referrals" and C.J. Hayden's "Get Clients Now!" to enhance your skills. With these traits and consistent implementation, marketing your law firm can become more manageable and fruitful. Even if you lack some traits initially, you can develop them over time. - MW #LegalMarketing #SuccessTraits #lawyer #lawfirm #legalpractice #businesssuccess #businessgrowth #growthtips #legalgrowth

Lawyers, your expertise and insights are invaluable to your marketing team. Don't get it twisted. You can take an active role in helping your agency improve your firm's marketing performance. Here's 10 practical ways you can foster more productive relationships.  1. Set clear marketing goals and objectives  2. Provide detailed insights into your ideal clients  3. Regularly update the marketing team on legal trends  4. Participate in content creation  5. Provide access (not ownership) to tools/systems  6. Offer regular feedback and communication  7. Drive your reviews management strategy  8. Be active in your community or industry events  9. Educate yourself on basic marketing principles 10. Be open to new ideas and strategies 11. ... Collaboration is the cornerstone of any successful partnership. And it significantly enhances your firm's marketing performance. You can achieve remarkable results together and help pave the way for your firm's growth. What's your number 11? 🏆 #lawyers #attorneys #lawfirms #legalmarketing

It's possible to have a low impression count and still get clients. In fact, for some smaller niches, this is to be expected. Look at engagement instead, as in: - How many people reach out to you because of your post? - How many people comment on your post and tell you that it helped them with a specific problem? - How many people decide to take action that shows that they have identified you as the person to solve their problem? The above are much better indicators than impression count. - Interested in learning more about using LinkedIn to find clients? Here's a link to my newsletter where I'll be posting longer pieces: https://lnkd.in/ekRYCzTu A bit about me: - Worked and am working with several top lawyers. - 10 million+ impressions generated on LinkedIn, resulting in 3k+ case leads. #linkedinforlawyers #lawyermarketing #lawyer #linkedinmarketing #legalmarketing

Interesting interview. She highlights strong systems and processes as critical for successful marketing and BD in mid-size law firms. For me, if this is to be achieved, a firm needs a solid strategic plan. #LawFirmMarketing #StrategicPlanning

The hidden costs of neglecting marketing in law firms. 𝘈𝘯𝘥 𝘵𝘩𝘦 𝘥𝘰𝘸𝘯𝘴𝘵𝘳𝘦𝘢𝘮 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘪𝘳𝘮 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴. 1. 𝗟𝗼𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 You ever find yourself saying, 'Our firm is so much better than these others plastered all over Google!'? It might very well be the case and that could be true. But if your potential clients can't find you, you're giving them one option - to turn to your competitors. Which leads to a loss of revenue and diminishes long-term client base growth. The opportunity cost here is substantial. Every client lost to a competitor represents not just a single case, but the potential lifetime of future cases and referrals. 2. 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 (𝘂𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝘀𝗮𝗹𝗲𝘀) Without any marketing, it's more challenging to reach and retain clients effectively and consistently. Legal consumers don't just buy legal services, they're buying a legal experience. If they can't get information quickly (find the answers to their questions) or engage with you on their terms (book a consultation or pay invoices online), that experience is filled with friction. Experiences filled with friction lead to lost opportutnies and poor retention. When you can't consistently acquire clients, or you lose clients at an unsustainable rate, your revenues and reputation are at risk. 3. 𝗗𝗮𝗺𝗮𝗴𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 Marketing isn't just about promotion - it's about building and maintaining your reputation across the channels where your ideal clients spend their time. Trust is a huge component. It might not seem like it, but when you fail to maintain an active online presence, you risk damaging that reputation. And that has long-term financial repercussions. If you thought building up your reputation was expensive or a big investment, rebuilding a damaged one is significantly more. 💸 #lawyer #attorney #lawfirms #legalmarketing

💡 Every law firm needs to show up in the marketplace and let potential clients and referrers know it is there, what it offers and importantly why clients should choose them over other firms. 💡 This is easier said than done as many other lawyers are great at being lawyers but less good at building their profile and awareness of the firm they work for – fundamentally the tasks that win more work from existing clients and attract new ones. 💡 There are three strands that need to work together to help lawyers and their firms do this job – Marketing, Business Development and Learning & Development. 👨🎓 My latest newsletter contains this great blog by Joanna Gaudoin, MD of Inside Out Image, which talks through these strands and why it's important to take a co-ordinated approach to ensure that potential isn't left untapped. Thank you Joanna. #lawfirmstrategy #lawfirmbd https://bit.ly/3Tz0L3O

If past results don't guarantee future performance, why do so many law firms believe the fabricated success stories told by agencies when pitching their services? Have you ever been told something like this? "We helped Smith & Jones Injury Lawyers generate 376 cases with Google Ads in 6 weeks!" Here's the first problem. No context. You have no idea what else this firm is doing outside of the Ads campaign to support these efforts. - Have they invested in SEO for the past decade? - Do they have a million-dollar TV campaign running? - What about their print newsletter sent to past clients? - Or that they've been actively in their community for years There's no way these types of initiatives don't play a part in generating those 376 cases... Next, and just as important, you have no idea how this firm defines or sets its criteria for what determines a 'qualified lead or opportunity.' Think about it. What one firm considers qualified, another may outright consider worthless. Based on your specific criteria, the cases generated for your firm may be a fraction of what was generated for the other. If you don't know what you don't know, it can be easy to be tricked into buying something that seems too good to be true. When an agency tries to sell you on someone else's successes... 1. Ask more questions. 2. Press back gently (and respectfully) 3. Ask if you can speak with references 4. Gather as much context before making your decision Don't just believe the hype. 🎉 #lawyers #attorneys #lawfirms #legalmarketing