National Solicitors’ Post

Great lawyer, bad marketer? Here are the 7 essential traits that you need for marketing success in law firms. 1️⃣ Be a People Person: Cultivate an interest in people over things. Positive relationships are key to converting prospects into clients and garnering referrals. 2️⃣ Patience: Understand that marketing results often unfold gradually over time. Consistent, targeted efforts yield long-term success. 3️⃣ Imagination: You don't need to be an artistic genius to excel in marketing. Tap into your creativity to empathize with your clients' and referral sources' needs. 4️⃣ Confidence: Stand firm in your marketing decisions despite potential criticism. Confidence in your strategy is crucial for seeing it through. 5️⃣ Generosity: Adopt a mindset of giving, knowing that it often leads to reciprocal benefits. Offering value upfront can build trust and loyalty. 6️⃣ Aggression: Embrace a competitive spirit in marketing. You can outmaneuver your competition through strategic efforts, not necessarily higher spending. 7️⃣ Willingness to Learn: Continuously educate yourself on marketing strategies. Start with resources like Bob Burg's "Endless Referrals" and C.J. Hayden's "Get Clients Now!" to enhance your skills. With these traits and consistent implementation, marketing your law firm can become more manageable and fruitful. Even if you lack some traits initially, you can develop them over time. - MW #LegalMarketing #SuccessTraits #lawyer #lawfirm #legalpractice #businesssuccess #businessgrowth #growthtips #legalgrowth

In 25 years, Fishman Marketing created 5,000+ brands, ads, & logos. I’m sharing some favorites, plus the strategies & why they worked. Here's an old favorite in the area of BRAND STRATEGY / ADVERTISING: THE PRINCIPLE: Analogize your firm to something simple and relatable. The Contrast Effect highlights the difference between the firm’s small size and powerful results. This cognitive bias emphasizes how something small can have a larger-than-expected impact, and the stark image makes it especially attention-grabbing and memorable. THE FIRM: A small, dynamic litigation boutique THE TAGLINE: “Small but Mighty TM” THE POINT: Compete for business against larger litigation firms by showcasing the firm’s toughness and outstanding trial skills. Stand out among innumerable similar-looking litigation firms to enhance referrals and recruiting. We designed many other similar examples from nature that were disproportionately potent relative to their size, and used advertising, public relations, and creative direct mailers – including e.g. sending thousands of packets of ACTUAL hot peppers to referral sources nationwide. THE TEXT: "Some of the world's most potent forces are also the most concentrated. While some say there is safety in numbers, we say a small but mighty force can move mountains. And we prove it every day, on some of the most sophisticated legal issues around. Get to know Novack and Macey and see the practice of law at its highest concentration." THE RESULT: The firm quickly became Chicago's best-known litigation boutique. This improved lateral recruiting, and helped bring in significantly more new business, including more referrals from large law firms. (I'll post a link to the whole story in the Comments.) Looking for more out of YOUR marketing? Contact Ross Fishman directly at +1.847.921.7677 or ross@fishmanmarketing.com. Let's Connect! #legalmarketing #branding #lawmarketing #novackmacey Monte Mann Eric Macey

"We've got all-star lawyers, we don't invest in marketing." When firms used to lob statements like these at me, here's how I used to respond. In reality, even stellar lawyers need to be seen and heard to grow. This goes for any service professional. • No matter how skilled you are, if potential clients don't know you exist, they can't hire you. Visibility is key, and effective marketing ensures your name is put in front of the right people at the right time. Relying solely on reputation and word-of-mouth referrals usually isn't enough in today's competitive environment. • Don't get me wrong—referrals are fantastic. But they're also unpredictable and fluctuate due to factors entirely out of your control. A structured marketing strategy can help stabilize client acquisition, ensuring a steady flow of new clients continues even when referrals are slow. It's crucial for long-term planning and business growth. • Marketing also helps expand visibility beyond your immediate network and reach potential clients who might have never found you otherwise. This can open doors to new opportunities and potentially even new markets.    • Here's where the rubber meets the road. Marketing isn't just about showcasing your services. It's about educating your audience. It's about establishing expertise and building trust. When people understand the value of what you offer through thoughtful and strategic marketing (usually via well-crafted, helpful content), they're much more likely to choose/remember you when they need legal assistance. As I said earlier, this is how I used to respond. That's because I don't fight this fight anymore. There's no point. I'm not in the game of convincing lawyers that marketing is worthwhile. If they don't think it's going to work, or worth the investment, they're right. Now, I focus all my time and energy on firms already on board and ready to execute. ⚖️ #lawfirms #lawyers #attorneys  

ATTORNEYS WHO LIKE GETTING HIRED BY CLIENTS...and who have names! A toll-free vanity number like 1-855-HIRE-ANDY (available from my inventory) is a powerful, and memorable, call-to-action tool for response marketing. Using your name personalizes you to potential clients and they're not going to call a "HIRE" number for a lawyer who they don't intend to hire! Phone Number Plus 1-888-PNP-PLUS #lawyer #attorney #lawfirm #personalinjurylaw #divorcelaw #criminaldefenselaw #duilawyer #immigrationlaw #legalmarketing #advertising #marketing #branding

Understanding the importance of a personal brand is essential for legal professionals. It's not just about differentiation but also about establishing lasting professional connections. Here's how a strong personal brand can benefit you: -Boost your credibility and attract more clients. -Enhance your visibility in a competitive market. -Build trust and loyalty with your audience. -Unlock new career opportunities and growth. Interested in learning more about developing your brand? Don't hesitate to contact us today! https://lnkd.in/eHjUQZQ #TheHCSAgency #DigitalMarketing #LongIsland #LongIslandBusiness #LegalMarketing #AttorneyMarketing #LawFirm #LawyerMarketing #LawMarketing #Marketing #SocialMedia #GoogleMyBusiness #OptimizeYourProfile #IncreaseVisibility #BuildTrust #PersonalBranding #BrandingForProfessionals

Attorneys, if you needed to hire someone who does what you do, would you hire you? If the law firm posted the kind of content that you post, would you engage with you? If you contacted a law firm that handles intake like you, would you book that consultation? If the law firm handled your case with the speed you handle yours, would you hire you? If the law firm treated you the way you treat your clients, would you leave you a review? If the answer is no to any of the above, reflect on why. Because those reasons could be the red flags that your potential clients see when they consider whether to hire you. Your client journey starts before they retain your firm. What does yours say about you? If you want guidance on improving your law firm operations, marketing, and services to better serve your dream clients, let’s talk about my 6-week intensive that gets you there. Send me a DM to see if you’re a great fit.

📊 Why Every Law Firm Needs a Marketing Pro 📊 Think professional marketing is just a nice-to-have? Think again. My latest post sheds light on a few harsh realities of #LawFirmMarketing and the undeniable benefits of hiring a marketing expert for your law firm, from boosting visibility to securing more clients while avoiding the penalties that can come with a misstep. Ready to elevate your law firm's marketing? Let's chat! https://lnkd.in/guctvveM #LawFirmSuccess #MarketingProfessional #LegalIndustry #LegalMarketing

Lawyers, your expertise and insights are invaluable to your marketing team. Don't get it twisted. You can take an active role in helping your agency improve your firm's marketing performance. Here's 10 practical ways you can foster more productive relationships.  1. Set clear marketing goals and objectives  2. Provide detailed insights into your ideal clients  3. Regularly update the marketing team on legal trends  4. Participate in content creation  5. Provide access (not ownership) to tools/systems  6. Offer regular feedback and communication  7. Drive your reviews management strategy  8. Be active in your community or industry events  9. Educate yourself on basic marketing principles 10. Be open to new ideas and strategies 11. ... Collaboration is the cornerstone of any successful partnership. And it significantly enhances your firm's marketing performance. You can achieve remarkable results together and help pave the way for your firm's growth. What's your number 11? 🏆 #lawyers #attorneys #lawfirms #legalmarketing

⭐Client Results ⭐ One of our clients reached out to us because they wanted to improve their personal branding. They sold services to law firms and wanted to generate more leads for their business. Within a few months of working with Socially Legal, we doubled their followers (which is growing daily) and generated an increase in leads straight to their inbox. Ready to build your personal branding on LinkedIn? Please send us a Direct Message to our page to schedule a free consultation with our team!📢 #personalbranding #personalbrand #legalmarketing #Clientresults

Lawyers – Ever dreamt of making Google Ads work like a charm? Here’s how the most successful firms do it! Focusing on the right keywords is crucial. By targeting terms that led to 80% of signed cases in specific niches, like 'accident lawyer' instead of 'car accident lawyer,' we've seen firms double their chances of success. Also, don’t overlook research-oriented keywords. Terms like 'how to relieve neck pain after a car accident' are gold mines because they attract early-stage clients and are less competitive, meaning lower costs for you! 📉💵 * * * * * #lawyerlife #attorneylife #attorneyatlaw #lawyers #attorneysatlaw #lifeofalawyer #lawyering101 #lawyerlifestyle #lawfirmgrowth #lawyergoals #legalmarketing #legalindustry #lawyermindset #marketing #lawfirmmarketing #lawyertips #lawyersuccess #lawfirmmanagement #lawyerhustle #lawyermarketing #attorneymarketing #marketingforlawyers