Roveda 1955’s Post

"There Is Nothing Permanent But Change" The sixth century greek philosopher Heraclitus believed the only thing that is constant is change.#heritage The heritage italian luxury brand FERRAGAMO, like many heritage brands, is going through significant change. Maximilian Davis ,it's new creative director, is taking the brand into it's next chapter. His challenge is to attract new ,mostly younger customers, while also appealing to the brands traditional customer.#luxurycustomer He has already made strides with his vision. FERRAGAMO's fall 2023 campaign called 'Ferragamo's New Renaissance’ juxtaposed or overlapped 15th and 16th century italian renaissance art with diverse models. This juxtaposition of old and new is a concept i call Nú Heritage which appeals to both old and young luxury customers. #nuheritage This campaign inspired other heritage brands to run similar campaigns. This positioning i believe is going to spur growth at Ferragamo. I also see lots of growth opportunity for Ferragamo online that could turn it into a billion dollar revenue business. #luxuryecommerce Ferragamo's numbers represent the luxury market today not the luxury market of tomorrow. Which it is well placed to prosper in. Scientia est Potentia - Knowledge is Power #Ferragamo #luxuryheritagebrand #thefreshkid

Cult brands and experiential excellence! ✨👜💖 Recently, I visited the Hermès Big Birkin art installation in New York and although it was beautiful and playful – I couldn’t help but think of how these types of brand moments drive cult status. 🔺 What can we learn from cult brand Hermès?: It’s become a priority for cult luxury brands no matter how exclusive – to be relevant yet, not accessible in a way that dilutes exclusive appeal. Standout brand exhibitions like this showcase the power of perception and a creative way for people to interact with the brand's status. Although all luxury brands operate at different price points, communications is about the people who can't afford them, just as much as it is about those who can. This relates to the Cult Communications Law of Desire – and how cult brands find exciting ways of appealing to consumers’ desires for status, self-expression, and belonging to an exclusive community. Excited to dive deeper into my laws for cult communications 📕 – and to find more cult brand experiences! #cultbrands #cultcommunications #luxurybrands #community 

Did you spot Luxe Collective Fashion on the recent episode of #DragonsDen? 👏 The team behind Luxe Collective (now with the help of Steven Bartlett) are taking the preloved world by storm. As luxury resellers, they are fostering a circular economy within the luxury fashion industry to make it a more sustainable place for us all. They have also partnered with Ecologi | B Corp™ to plant two trees for every order placed with them, extending their environmental efforts to their customers. Keep up the good work team👏👏 #LuxuryFashion #CircularEconomy #Ecologi #StevenBartlett #CircularFashion

I would like to express my heartfelt gratitude to the Vijay Tandon for their invaluable teachings in Luxury Marketing. Their insights have provided me with a comprehensive understanding of the subject. Would like to share the Ethical and sustainability of Cartier ✨ Exploring Cartier's Ethical and Sustainable Journey ✨ In the ever-evolving landscape of luxury brands, consumers are increasingly prioritizing ethical and sustainable practices. Let's take a closer look at how Cartier, a renowned name in the world of high-end jewelry and watches, is aligning itself with these values. 🌍 Environmental Stewardship: Cartier has made significant strides in minimizing its environmental impact. From responsibly sourcing materials to implementing eco-friendly production processes, the brand is committed to preserving the planet for future generations. 🤝 Ethical Sourcing: Transparency is key, and Cartier understands the importance of ethically sourcing materials. By adhering to strict ethical standards, the brand ensures that its supply chain is free from exploitation and promotes fair labor practices. 💎 Craftsmanship and Quality: Cartier's commitment to excellence goes beyond aesthetics. The brand's dedication to craftsmanship ensures that each piece is made to last, discouraging the disposable culture often associated with fast fashion. 🌱 Sustainable Innovation: Innovation plays a crucial role in sustainability. Cartier has been actively exploring sustainable materials and technologies, pushing the boundaries of traditional craftsmanship to create products that are both luxurious and environmentally responsible. 🔗 Community Engagement: Beyond its products, Cartier is engaged in initiatives that give back to the community. Whether it's supporting local artisans or contributing to social causes, the brand recognizes its role in fostering positive change. 🔒 Transparency and Accountability: Cartier understands that building trust requires transparency. By openly sharing information about its practices, the brand invites scrutiny and accountability, demonstrating a commitment to continuous improvement. In conclusion, Cartier's journey towards ethical and sustainable practices reflects a dedication to not only creating timeless and exquisite pieces but also to doing so responsibly. As consumers, let's applaud and support these efforts, encouraging more brands to follow suit in building a more ethical and sustainable future. #Cartier #Sustainability #EthicalBusiness #LuxuryBrand #CorporateResponsibility #TransparencyInBusiness

Hermès has joined Threads this week and used a funny video to announce its arrival. It isn’t the first time, Hermès used humour to connect with its customers. Last year it released the Hermès PonyDance (video: https://lnkd.in/eBndGvrt) However, it is rather rare for luxury brands to use humour or even to not take themselves too seriously in their communications. Orlebar Brown, Loewe and Jacquemus stand out as using humour in their campaigns, but the majority of luxury brands (not just luxury fashion) tend to focus heavily on craft, mastery, artistic vision, elegance, etc. i.e. the traditional codes of luxury. Humour in luxury has the power to make a brand stand out and create a more intimate connection with customers (who like inside jokes). Research by Kantar has found that humour is the most powerful creative enhancer of receptivity. Time for luxury brands to show their less serious side?

Over the past few years, Denmark’s fragrance market has seen a fascinating shift from traditional price-driven campaigns to a growing appreciation for niche and luxury fragrances. This evolution is primarily fueled by compelling storytelling, unparalleled quality, and immersive in-store experiences, rather than just competitive pricing. ILLUM has been at the forefront of this trend, curating an exceptional selection of scents. Over the last nine months, we’ve introduced esteemed brands like Maison Crivelli, Maison Francis Kurkdjian, and Xerjoff Group S.p.A., joining the ranks of seasoned names such as Editions de Parfums Frédéric Malle, Acqua di Parma, BYREDO, Creed, and Penhaligon's. This fall, we’re excited to continue this journey, bringing even more exclusive fragrances to our discerning clientele. It’s a thrilling time for connoisseurs of fine perfumes, as we explore deeper into the artistry and craftsmanship that define luxury fragrances. #FragranceMarket #LuxuryFragrances #RetailInnovation #StorytellingInRetail #ILLUM

Over the past few years, Denmark’s fragrance market has seen a fascinating shift from traditional price-driven campaigns to a growing appreciation for niche and luxury fragrances. This evolution is primarily fueled by compelling storytelling, unparalleled quality, and immersive in-store experiences, rather than just competitive pricing. ILLUM has been at the forefront of this trend, curating an exceptional selection of scents. Over the last nine months, we’ve introduced esteemed brands like Maison Crivelli, Maison Francis Kurkdjian, and Xerjoff Group S.p.A., joining the ranks of seasoned names such as Editions de Parfums Frédéric Malle, Acqua di Parma, BYREDO, Creed, and Penhaligon's. This fall, we’re excited to continue this journey, bringing even more exclusive fragrances to our discerning clientele. It’s a thrilling time for connoisseurs of fine perfumes, as we explore deeper into the artistry and craftsmanship that define luxury fragrances. #FragranceMarket #LuxuryFragrances #RetailInnovation #StorytellingInRetail #ILLUM

Luxury brands, tired of the classic playbook and eager to unlock your own hidden value? My first-principles methodology and €3.5+ billion client results prove transformative hidden growth is achievable – let's connect Morten J. Sørensen and make it happen. #luxurybrandmanagement #streetlighteffect #luxurystrategy

In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the French luxury dream. Loyal clients will wait years simply for the opportunity to buy one of the company’s flagship Birkin or Kelly bags. Unlike every other luxury brand, Hermès: Doesn’t increase supply to meet demand (hence the waitlists) Doesn’t loudly brand their products (IYKYK) Doesn’t do celebrity endorsements (stars buy their bags just like everyone else) Doesn’t even have a marketing department! (they barely advertise at all) And yet everyone knows who they are and what they represent. But, despite all their iconoclasm, this is not a company that’s stood still for six generations. Unbeknownst to most, Hermès has completely reinvented itself at least three times in its 187-year history. Including most recently (and most dramatically) by the family’s current leaders, who responded to LVMH and Bernard Arnault’s 2010 takeover attempt by pursuing a radical strategy — scaling hand craftsmanship. And in the process they turned the company from a sleepy, ~$10B family enterprise into a $200B market cap European giant. Tune in for one incredible story. im listening to Acquired | Hermès on Podbean, check it out! https://lnkd.in/gY2wfQNn

#Luxury_Perfume Market Expansion Projected to Gain an Uptick During 2023-2032 https://lnkd.in/dRMfmAfi #Luxury perfume, also known as high-end or designer #perfume, refers to #fragrances that are created by #prestigious and well-established perfume houses or #fashion brands. These perfumes are characterized by their #premium quality, artistic craftsmanship, and often higher #price points compared to mass-market or more #mainstream fragrances. Kering Coty CHANEL SARL HERMES INTERNATIONAL TECHNOLOGIE BURBERRY (UK) HOLDINGS GROUP LIMITED Prada Holding B.V. The Estée Lauder Companies Inc. Ralph Lauren Compagnie Financiere Richemont SA LVMH Moët Hennessy Louis Vuitton #consumergoodsandservices #perfume #fragrances #apparels #personalcare #fashionindustry #technologies #marketgrowth #innovationmanagement