Rich Kaminski’s Post

Five Nights at Freddy's just scared up the biggest global opening ever for a Blumhouse production, thanks to gaming's exploding mainstream popularity. This PG-13 horrorfest based on the hit video game secured the largest domestic debut for a female director in the genre. Yet most brands still treat gaming as a niche market, failing to capitalize on its increasing dominance across entertainment. Without collaborating on content, merchandising and experiences, they lose out on organic connections with millions of potential customers. This oversight is a missed opportunity of epic proportions. Brands that ignore gaming risk irrelevance to a highly engaged, visually attuned demographic. They leave money on the table by not tailoring partnerships and activations to gaming fans’ passions. The time is now to reset branding strategies and go all-in on thoughtful gaming collaborations. Studios are churning out hits like The Last of Us that expand gaming's audience even further. Players and non-gamers alike will reward brands who meet them on their terms and enhance the gaming experiences they love. Read our roundup of everything that had timelines buzzing this week. We break down the key stories and why they struck a chord, along with expert commentary on the trends behind them. (Plus, get the latest insights on Gen Z and gaming 👾 on 12/5— Gen Z 101: Playing Games With Gen Z—https://lnkd.in/gajwCVRB) #genzmarketing #youthculture #gamingcollabs

Redemption Tip Tuesday: The benefit of redemption refreshes Refreshing the redemption room creates excitement AND motivates your regular guests. How does it do that you ask? By switching up the layout, or even adding in new prizes, you're visually shuffling your selection and giving your guests a refreshed view of your redemption area making the entirety of your redemption space look new + exciting!💲💲 When Redemption Plus brings in new items, we see a "honeymoon period" in the times a prize is redeemed, especially if guests haven't seen that prize before. This period of excitement around a new item is reflective of the excitement in the game room that keeping the assortment fresh causes. This is the same psychology home decor stores or even your local supermarkets follow when switching up the sectional layouts of their stores. If they added the same products, or even new products in the same areas without switching up the layouts, groceries wouldn't seem so appealing when shopping, would they? ❓ How do you refresh your redemption area? 🔔 Next Tuesday's Redemption Tip Tuesday topic: Seasonal Refreshes . #redemptionplus #redemption #familyentertainmentcenter #arcadegames

🎃💼 Did you know Halloween is creeping up in July? Home Depot launches its 2024 Halloween collection with GIANT skeletons and 16th-century monsters! 🎃💼 👻 As Halloween grows as a retail giant, The Home Depot isn't waiting for fall—its spooky season starts NOW, with the unveiling of a new Halloween decor lineup, including life-size, towering skeletons and eerie vintage monsters. 🤔 Tips: For businesses, starting holiday promotions early can capture market interest and test new products. Consider leveraging historical themes or oversized items to make a memorable impact! 💬 What strategies does your business use to stand out during the holiday seasons? Ever thought of launching products early? Share your thoughts or hit the thumbs up if you find early launches effective, thumbs down if not. #BusinessStrategy #RetailInnovation #Halloween2024 #HomeDepot #MarketingTips #HolidaySales #EarlyLaunch #SpookySeason #GiantSkeletons #PumpkinSpice

Having a great shopping experience is more than just browsing your favourite stores. It's about having fun, enjoying food and drinks, and having all destinations in one place. Even though it's not directly retail-related, incorporating these types of installations can really make a difference in driving footfall. I believe that taking a break from shopping to indulge in some entertainment is essential for a well-rounded experience. Who else agrees? #retail #shoppingexperience #design #footfall #entertainment #lightingdesign #lightingsolutions #retaillighting

Consumers at Christmas Observation 2023: I noticed these past few times that I drove around Vegas at night and perused the decoration aisles of a big box store, that more people are decorating their homes outside this year. I'm also seeing full to semi full toy aisles. Decoration aisles are picked over and sparse. Which tells me that consumers, although they are spending on new items, they are hyperfocused on their households more. I see experiences are trumping gifts. Which going into the NY we may see a total shift in consumer spending habits and what vs what/how they are spending. If you know how to adapt, ull float. Take this time while the world is down and figure out what you want your brand to look like when it's back up. Because it's been predicted repeatedly that unless it's a necessity, consumers are not spending. Have any of you seen an uptick in hoIiday decorations in your area this year?

Projections on the dining table can be a unique and entertaining addition to any gathering. Imagine transforming your ordinary dining experience into a captivating visual spectacle! With the right equipment and creativity, you can create a mesmerizing atmosphere that will leave your guests in awe. By using a projector and a flat surface, such as your dining table, you can project images, videos, or even interactive games onto it. This opens up a world of possibilities for entertainment and engagement. Here are a few ideas to get you started: 1. Virtual Dining Experience: Transport your guests to different locations around the world by projecting scenic images or videos onto the table. Whether it's dining under the Eiffel Tower or by the beach, the immersive visuals will enhance the ambiance and make your meal feel like a grand adventure. 2. Interactive Games: Turn your dining table into a game board by projecting interactive games like virtual puzzles, quizzes, or even multiplayer games. This adds an element of fun and friendly competition to your gathering, making it a memorable experience for everyone. 3. Dynamic Art Display: Projecting artwork onto the dining table can create a dynamic and ever-changing art display. You can showcase famous paintings, animated artwork, or even your own creations. This not only adds a unique visual element but also serves as a conversation starter among your guests. 4. Movie Nights: Transform your dining area into a cozy home theater by projecting movies onto the table. Set up comfortable seating, dim the lights, and enjoy a cinematic experience right at your dining table. Don't forget the popcorn! Remember to ensure that the projections are suitable for the occasion and the preferences of your guests. With a little bit of creativity and the right equipment, projections on the dining table can elevate your entertainment game and create unforgettable memories. So, why not give it a try and let your dining table become the center of attention at your next gathering?

Unlocking Authenticity: How ‘One Love’ Found Home in Black Barbershops and Salons I’m excited to have worked with the Paramount Pictures team to help launch One Love! The kaleidoscope of cultural transformation, where the entertainment industry continually reshapes itself, the Black barbershops and salons remain reliable and steadfast, their significance undiminished. These incubators of culture of tradition and community have not merely endured; they have emerged as formidable forces in reshaping the entertainment landscape. Paramount Pictures' "One Love" demonstrates a profound understanding of the cultural capital embedded within these revered spaces. By choosing to intertwine the film's narrative with the heartbeat of Black barbershops and salons, Paramount embarked on a journey of cultural immersion, authenticity and resonance. The decision to weave "One Love" into the fabric of these communal institutions is a stroke of genius, rooted in an appreciation for the organic conversations and cultural exchanges that transpire within their walls. Bob Marley's legacy of unity and love finds fertile ground in these intimate settings, where authenticity reigns supreme. Through strategic engagement with barbers and beauty shop owners, Paramount leveraged the influence of these community gatekeepers to amplify the film's message. Their endorsements and recommendations created a ripple effect, igniting a groundswell of support and enthusiasm within their spheres of influence. "One Love" transcends traditional marketing paradigms, embracing the power of grassroots engagement and cultural authenticity. It underscores the enduring relevance of brick-and-mortar establishments in an increasingly digital age, reminding us that the pulse of culture beats strongest where communities gather, share stories, and celebrate their shared heritage. As we navigate the ever-evolving landscape of entertainment, "One Love" serves as a beacon of innovation and inspiration. It teaches us that true resonance and cultural relevance is found not in superficial marketing gimmicks but in genuine intimate connections forged within the heart of Black communities. In the harmonious convergence of art and culture, Paramount Pictures has uncovered a new frontier in storytelling—one that celebrates the richness of Black barbershop and salon culture while paying homage to a musical icon's enduring legacy. "One Love" is more than a film; it is a testament to the power of love, unity, and community—one that resonates deeply within the sacred halls of Black hair communities across the globe. #marketing #advertising #barbershops

From Render to Reality: Limelight, a #BLINK Marketplace This pop-up #retail space served as a one-stop-shop for all things BLINK. From store layout to projection-mapped animations, branded merch, and beyond, our team brought the Limelight BLINK Marketplace from concept to completion. #GrowingCulture #RetailDesign #PopUp #EnvironmentalDesign

Wip 6: Black Marketplace I added some props to the scene. ignore the texture, it's not finished yet. As I have another week for my personal challenge, I decided to stop the assets here and start improving the scenery, especially the lights and the floor, I can't look at it anymore. #Unreal #Environment #stylized #Marketplace #Props #wip #UnrealEngine

😻 ☕️ What do you think of this new collab? Grind | Certified B Corp and Hello Kitty have joined forces to offer a limited edition Hello Kitty branded pods and accessories. If you think about it’s the perfect brand synergy. Grind’s audience are likely well aware of the Hello Kitty brand and resonate well with it. It encourages sales and increases awareness for Hello Kitty. #brandpartnerships #partnerships #partnershipmarketing