Video games are now a mainstream activity for Gen Z. Nearly 96% play regularly according to YPulse research. And big games (like FNAF) are stretching beyond actual players. My nephew isn't old enough to play FNAF just yet (or see the movie), but he knows all of the characters and has their toys. even if he's unsure exactly why What does this mean for you and your brand? Find out in YPulse's latest Gen Z 101 class -- Playing Games with Gen Z -- on December 5 at 1 p.m. where we'll walk you through how Gen Z is gaming, how gaming impacts Gen Z's digital and IRL experiences, and how brands can get involved. https://lnkd.in/dxK5FsKp
Five Nights at Freddy's just scared up the biggest global opening ever for a Blumhouse production, thanks to gaming's exploding mainstream popularity. This PG-13 horrorfest based on the hit video game secured the largest domestic debut for a female director in the genre. Yet most brands still treat gaming as a niche market, failing to capitalize on its increasing dominance across entertainment. Without collaborating on content, merchandising and experiences, they lose out on organic connections with millions of potential customers. This oversight is a missed opportunity of epic proportions. Brands that ignore gaming risk irrelevance to a highly engaged, visually attuned demographic. They leave money on the table by not tailoring partnerships and activations to gaming fans’ passions. The time is now to reset branding strategies and go all-in on thoughtful gaming collaborations. Studios are churning out hits like The Last of Us that expand gaming's audience even further. Players and non-gamers alike will reward brands who meet them on their terms and enhance the gaming experiences they love. Read our roundup of everything that had timelines buzzing this week. We break down the key stories and why they struck a chord, along with expert commentary on the trends behind them. (Plus, get the latest insights on Gen Z and gaming 👾 on 12/5— Gen Z 101: Playing Games With Gen Z—https://lnkd.in/gajwCVRB) #genzmarketing #youthculture #gamingcollabs