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🏍 Great weekend at Misano Adriatico for the San Marino Red Bull MotoGp race. They said at least 140.000 people have attended over the weekend, with a big increase on Saturday proving that the Sprint race format works very well and it makes Saturday a more interesting day than in the past. The MotoGP VIP VILLAGE™ in full form, grandstands in celebration, finally it seemed to return to the historic pre covid years. Many off-track activities attracted and entertained the public, another proof that fans are hungry for an all-round show and not just the race. Activations can no longer be seen as a possible variable, but as a must to be included in any program if your objective is to entertain and engage the target audience. 🌱 It is also important to note the strong commitment to environmental sustainability promoted by the Misano World Circuit Marco Simoncelli, the International Motorcycling Federation (FIM), Dorna and IRTA: a Grand Prix fully committed to improve sustainability thanks to KiSS Misano - Keep it Shiny and Sustainable - the environmental and social sustainability programme - now in its sixth edition. A programme in constant development that aims to enhance recycling initiatives , the photovoltaic system for the production of renewable energy, the presence of recharging areas for electric vehicles, interventions to contain noise and reduce the electricity consumption of the lighting system, the fight against food waste, and much, much more. ✅ "Starting from KiSS Misano - says Andrea Albani, Managing Director MWC - we have given substance and method to a clear vision: to work to contain the environmental footprint of our daily activity, so that it is a stimulus for our guests, partners, teams and drivers. Today Misano Green Circuit is the inspiring paradigm of our strategies”. 👋 See you next year Misano, always nice to visit and enjoy the Romagna Riviera. #MotoGP #motorsport #sustainability RIGHT HUB Srl Società Benefit

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Luca Guzzabocca

CEO RIGHT HUB SB > Sustainability & ESG Strategy | Sustainable Events ISO 20121 | Sustainable Motorsport | Sustainable Procurement | Sustainable Tourism | Disability & Inclusion

11mo

About sustainability : we are very proud RIGHT HUB Srl Società Benefit co-ordinate #KiSSMisano programme ! #sustainable #event #KiSSMisano #KiSSMugello #ISO20121

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