Ruder Finn India’s Post

Humans are hard-wired to engage with stories, and yet they’re underused in market access and value communications. We spend too long writing long and – frankly – boring dossiers that people never read. Want to learn how to change that? register for our webinar (link in the comments 👇) so you can: ✅ Understand the seven basic plots that underpin all great stories and see how they relate to market access communications ✅ Explore the cognitive hooks and biases that you can harness to develop impactful writing ✅ Learn our redthread secret sauce – our internal best practice, tips and tricks – for writing deliverables with a clear narrative (or red thread) #StoryTelling #Webinar #MarketAccess #FindYourRedThread

Gotta be honest, I didn’t see this coming. Been focused on consistency of writing and storytelling to improve my sales and copy skills. I genuinely hoped I could also have an impact on the community of clinicians that are close to my heart… but wasn’t expecting this. I’m overwhelmed by the response, and I’ll do my best to respond to your messages. #growthmindset #careerchange #leadershipdevelopment #techforgood

Master the Art of Storytelling with Matthew Dicks' Framework 📖 Matthew Dicks, an award-winning storyteller and author, developed a unique method for honing storytelling skills called Homework for Life. The concept is simple but transformative: at the end of each day, reflect and write down the most story-worthy moment you experienced, no matter how small. By doing this daily, you train yourself to notice and capture moments that might otherwise be forgotten. Over time, this exercise helps you shape raw life experiences into captivating stories, improving your narrative skills and finding meaning in the everyday. This framework isn’t just for writers, it’s for anyone who wants to communicate more effectively, whether in business, public speaking, or personal interactions. Matthew Dicks' approach teaches that every moment holds the potential for a great story. 📝 What’s the story from your day today? #Storytelling #MatthewDicks #CommunicationSkills #WritingTips #PublicSpeaking

It's Tip Tuesday! When crafting your copy, always start by asking yourself: "What problem am I trying to solve?" This pivotal question puts you directly in the shoes of your audience, guiding you to develop content that resonates and provides real solutions. By framing your copy around the issue at hand, you not only clarify your message but also forge a deeper connection with your readers. It's about empathy—understanding their needs, fears, and desires, and then presenting your offering as the solution they've been seeking. Remember, impactful copy isn't just about showcasing your product or service; it's about bridging gaps and solving problems. Make this question a staple of your writing process, and watch your engagement soar. #TipTuesday #WritingTips #PINTip #AudienceEngagement #ProblemSolving

I've been following this 1 thing religiously since April 1st. (This is when I started writing here) I write backwards in every post I write This might sound crazy, but hear me out. Instead of searching for ideas, I start with the ending. I swear, this really helps me with - ✔️ Clarity and focus. ✔️ Efficient use of time. ✔️ Stronger and epic storytelling. ✔️ Engaging audiences till the end. Here's how I write backwards, it's quite simple -> 1. I define my single objective. 2. I brainstorm the powerful ending. 3. I reverse engineer my narrative slowly. 4. I fill up the gaps to make it seamless 5. I read and refine as much as I can. I feel knowing the finish line keeps your writing focused and cuts out the fluff. Try this next time you're writing. 🌻 Start with the ending and, See where it takes you. P.S. I had an amazing weekend, I spent time with friends and family. How was yours? P.P.S. I also wrote 13 posts for LinkedIn, I tried content batching for the first time! Have you tried it?

Think and Ink Dairies is a writing and communications brand that specializes in helping businesses communicate their unique message to their target audience. We provide high-quality, tailored solutions to meet your specific writing needs. Contact us today to learn more about how we can help you grow or carry on with your business through creative writing and document drafts. Let’s work. Link in bio! #thinkandinkdiaries #writingbrand #documentsdraft #creativity #businessdocuments #academicwriting #contentcreation

Feeling the Creative Drain? Revive Your Journaling Practice with The Storyteller Pod! ✍️ Calling all writers and creatives! Does your once-vibrant journal gather dust on a forgotten shelf? Are you yearning to reignite your creative spark and reconnect with that magic you hold inside? Journaling isn't just for self-discovery, it's a potent tool for creative professionals! Here's why: 💡 Unleash Hidden Ideas: Journaling unlocks a treasure trove of ideas. Freewriting and stream-of-consciousness exercises can spark unexpected connections and lead to breakthroughs. 💡 Combat Creative Block: Stuck in a rut? Journaling helps overcome writer's block by clearing your mind and stimulating new possibilities. 💡 Develop Your Voice: Regular journaling hones your writing skills and helps you discover your unique voice as a writer. 💡 Track Your Progress: Journaling acts as a roadmap, allowing you to chart your creative journey and celebrate your accomplishments. But where do you begin? The Storyteller Pod offers a unique approach to journaling for creatives: 🌱 Personalize Your Practice: We help you tailor your journaling techniques to your specific needs and goals. 🌱 Habituate Your Creativity: Learn strategies to make journaling a seamless part of your daily routine. 🌱 Embrace Creative Exploration: We go beyond the pen and paper, incorporating artistic prompts and exercises inspired by storytelling masters like Julia Cameron and creative thinking specialists like Ed de Bono and a whole lot more. 🌱 Spark Collaboration & Community: Connect with fellow creatives and share your journaling journey. Ready to ignite your creative fire? Join us for a FREE LIVE ONLINE Creative Writing Session with other journalers on Wednesday, April 10th at 1 PM UK Time (on Zoom)! Bring your journal, light a candle, and get those pens ready! Let's dive into a rejuvenating space of creative exploration together. Register here: https://lnkd.in/eWqfbhgk #wegrowcreatives #journalingforcreatives #storytellingpod #creativewriting #workshop

Do you just start writing without a direction? Here are the basic things to take into account when creating a successful speech: 1. Clear purpose and message: Ask yourself, what exactly do you want to achieve with your speech? Define what you want to achieve with your speech and craft a concise and focused message that aligns with your purpose. 2. Have an engaging introduction: Use a captivating hook, interesting facts, a compelling story, or a thought-provoking question to draw listeners in and set the tone for your speech. 3. Structured Content: Let your content be structured with an engaging beginning, informative middle, and call-to-action end. 4. Have great supporting details: Back up your arguments and ideas with credible evidence, statistics, and supporting details. 5. Use compelling storytelling: Include stories when creating a successful speech. This technique makes your speech so memorable. Bonus: Memorable conclusion: End your speech with a strong and memorable conclusion that reinforces your main message and leaves a lasting impression. Summarize key points, reiterate your call to action or takeaway, and end on a positive and impactful note. Which of these tips have worked for you and which will you be incorporating? #MasterTheMic #PublicSpeakingPro #EffectiveCommunication #SpeakWithConfidence #EngageYourAudience #ConfidentSpeaker #PublicSpeakingSuccess #speakingstrategies #PublicSpeakingJourney #AudienceConnection

2 years ago, I started to learn how to write online. 👉Here are the 6 crucial things I have learnt: 1. Show, Don't Tell: Instead of stating facts, I learned to draw readers in with vivid scenes, dialogue, and sensory details that allow them to experience the story themselves. 2. Structure with Tension: Creating narratives with a clear beginning, middle, and end that build anticipation and resolve tension keeps readers hooked until the last word. 3. Using Vulnerability: Sharing personal struggles, fears, and hard-won lessons resonates deeply and infuses an authentic connection with the audience. 4. Develop Distinct Voices: I found my unique storytelling voice by studying how I naturally think and speak, then translating that onto the page. 5. Study Story Anatomy: Analysing classic story structures like The Hero's Journey helped me understand the core elements that make narratives compelling. 6. Use Purposeful Prose: I learned to choose words with intention, employing techniques like metaphor, rhythm, and cadence to elevate my writing. 👉My approach centres around becoming an exceptional storywriter, not cutting corners. Dont just have a mass of followers, but a genuinely engaged audience that is spellbound by your ability to transport them to where you want them to be. That is the true measure of success for a storyteller.