Ryan Simpson’s Post

🎉 Exciting News for Amazon Shoppers and Sellers! 🎉 Get ready for Amazon Prime Day on July 16th and 17th, 2024! This 48-hour shopping event is a golden opportunity for both customers and sellers. For Sellers: Prime Day is not just about discounts; it's a chance to boost your sales and reach new customers. Here’s how you can benefit: Prepare Your Inventory: Ensure your best products are well-stocked to meet the high demand. Leverage Prime Day Deals: Offer special discounts and promotions to attract more buyers. Optimize Listings: Make sure your product listings are optimized with great photos and compelling descriptions to stand out. For Customers: Prime Day is your chance to grab amazing deals across all categories—from tech and home appliances to fashion and beauty products. Here’s how to make the most of it: Create a Wish List: Add your favorite items now and quickly check out when deals go live. Download the Amazon App: Set up deal alerts to get notified the moment your desired products are on sale. Start Early: Look out for early deals leading up to Prime Day and start saving before the main event. Whether you're a customer looking for the best deals or a seller aiming to maximize your sales, Prime Day is a win-win for everyone. Not a Prime member yet? Sign up for a free trial to enjoy exclusive savings and benefits. Stay tuned and get ready for a shopping spree like no other! Happy shopping and selling! 🛒✨ #AmazonPrimeDay2024 #Deals #Savings #PrimeDay #ShoppingSpree #SellOnAmazon

Amazon’s Prime Day brings record sales again as shoppers hunt for deals Amazon revealed that Prime Day 2024 was its largest ever, with record-breaking sales and more items sold during the two-day event than any previous Prime Day. The three weeks leading up to Prime Day saw a record number of new Prime members joining worldwide. During Prime Day, Prime members snapped up millions of deals across 35+ categories, with Rufus, Amazon’s new AI-powered shopping assistant, streamlining the process. Independent sellers, mainly small and medium-sized businesses, sold over 200 million items. Total online spending during the July 16-17 event hit $14.2 billion, up 11% from last year, according to Adobe Analytics. From January to June, U.S. consumers spent $503 billion online, a 7% increase from last year. E-commerce prices are down 4% year over year, highlighting a shift towards budget-conscious shopping rather than inflation-driven price hikes. Neil Saunders of GlobalData Retail noted that consumers are increasingly planning purchases around sales events like Prime Day, with less impulse buying. Amazon is adapting by focusing on essential items. The average order size for Prime Day increased slightly from $54 in 2023 to $58 in 2024, while the average household order size fell to $152. Shoppers focused on low-price items, with the average spend per item at $28, compared to $32 last year. This year’s Prime Day was marked by a preference for small indulgences and everyday items, reflecting more conscious spending. Consumers seem to be waiting for sales, impacting pre-event spending patterns. Independent merchants on Amazon saw significant success, selling over 200 million items during Prime Day, with many preparing in advance for the surge in sales. America loves Amazon. Prime Day truly is an American holiday at this point and there’s no stopping this freight train. #PrimeDay #AmazonPrime #RecordSales #Ecommerce #OnlineShopping #RetailTrends #ConsumerBehavior #AdobeAnalytics #GlobalDataRetail #Numerator #SalesEvent #SMBs #AI #ShoppingTrends

Great to see our data in this Inc. Magazine article by Mattea Vecera. "According to a May 2024 survey by Amazon product content partner 1WorldSync, Prime Day deals play at least a "somewhat important" role in shaping the shopping habits of 83 percent of consumers throughout the year. Instead of waiting to make big purchases, consumers are planning weeks--sometimes months--ahead to snag the best deal now." https://lnkd.in/gFg4aKzQ

Is #Amazon losing its grip on Prime Day? 🤔 As Prime Day continues, a surprising trend emerges: Amazon's share of purchases during the event has decreased for the third year in a row. Here's what professionals in #retail and #ecommerce need to know: • Competitors are successfully diverting dollars with their own summer sales events • Tap into the potential of retail media, which is projected to be a $150bn market by 2026 • Focus on personal purchases and back-to-school items over early holiday shopping Our VP of Marketplaces, David Hutchinson, says, "Consumers are searching for practical products such as indoor and outdoor furniture, sporting equipment, and more – which leads us to predict consumers will focus on personal purchases over early holiday shopping." How are you adapting to the evolving e-commerce landscape? Read more 👇 https://lnkd.in/gRfUpb8s

🎉 Amazon Prime Day Shatters Records with $14.2 Billion in Sales! 🛍️💥 Amazon's Prime Day 2024 has outdone itself yet again, with sales soaring to a record-breaking $14.2 billion over two days—an impressive 11% increase from last year. As consumers from across the globe rushed to snap up deals, mobile shopping surged by 18%, showcasing a growing trend in how we shop. This year's standout categories? Electronics, furniture, and back-to-school items, clearly reflect our renewed focus on upgrading and enhancing our living and learning spaces. Notably, 'buy now, pay later' options played a significant role, accounting for 7.6% of total sales. As we dive deeper into 2024, it's evident that events like Prime Day aren't just sales opportunities; they are reshaping shopping behaviors and preferences on a massive scale. How do you see this influencing consumer trends and business strategies moving forward? Discover more insights into the record-breaking sales during Amazon Prime Day 2024 here: https://lnkd.in/e7zA6Vuv #AmazonPrimeDay #EcommerceSuccess #DigitalShopping #RetailTrends #BusinessStrategy #ConsumerBehavior 📈🛒

Amazon’s Prime Day event clocked record sales this year, as U.S. consumers spent $14.2 billion across July 16 and 17, according to Adobe Analytics. This marks an 11% jump from last year’s $12.7 billion total. Buyers spent $7.2 billion on day one of the 2024 online event, up 11.2% from a year prior. Adobe Analytics said day two says increased 10.4% year-over-year, hitting $7 billion. While Amazon didn’t release any of its own numbers, the company acknowledged record-breaking sales. “Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers,” Doug Herrington, CEO of Worldwide Amazon Stores, said in a release. Per Adobe’s report, shopping on phones went up by 18% this year, comprising 49.3% of the total number. Amazon says its Rufus AI assistant helped millions of customers with their shopping. Analytics site Numerator noted that across two days, the average order value was $57.97. The average order sizes of the past two years’ Prime Day events were $56.64 and $53.14, respectively. Adobe said that customers used “buy now pay later (BNPL)” for orders worth $1.08 billion, contributing to 7.6% of sales. The report predicted that the total consumer spend for July will hit $84.4 billion, up 8.2% from 2023. #amazon #primeday #shopping #ecommerce #news #tech https://lnkd.in/gxhXJkAF

Amazon Prime Day sales to hit record $14 billion Shoppers are likely to spend roughly $14 billion during Amazon's Prime Day two-day shopping event this week, according to projections from Adobe Analytics, a firm that studies e-commerce transaction data. Spending at Amazon on Tuesday and Wednesday could rise 10.5% from Prim e Day 2023, Adobe said. The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1% to 2% of Amazon's net global sales, according to CFRA Research. Amazon started advertising pre-Prime Day deals in early July on clothes, back-to-school gear, wellness products and electronics, though it moved Prime Day back by five days on the calendar this year. Amazon said that Day 1 of its two-day Prime Day 2023 earned its biggest sales day ever, although it doesn't disclose total sales for Prime Day. The $12.7 billion shoppers spent at Amazon last year during Prime Day was 6.1% more than what they spent during the 2022 event, according to Adobe. #Business #BusinessInvestment #BusinessNews #BusinessPost #BusinessHubs #BusinessGrowth #BusinessInsights #BusinessBangladesh #IndustryInsights #IndustrialNews #BusinessBrillianz

As Amazon begins its second Prime Day event, retailers are wondering what impact it will have on their holiday sales. According to a recent Modern Retail article, this year's event may not be the game-changer some brands expect. At MindgruveMacarta, we’ve been tracking Amazon’s evolving marketplace strategies and helping our clients navigate the complexities of Prime Day. With the holiday season around the corner, now’s the time to reassess your Amazon strategy and optimize for success. Check out the full article for insights into why this Prime Day might be different: https://bit.ly/47URzh2 #AmazonPrimeDay #RetailStrategy #HolidaySales #PrimeBigDealsDays

🛒 Price Matters on Amazon! 🛒 Did you know that when shopping on Amazon, a whopping 71% of customers are hunting for the product with the lowest price? 💸 With Prime Day just around the corner, this insight is more important than ever. To maximize your Prime Day success, ensure your pricing is competitive. Use dynamic pricing, special offers, and discounts to attract these price-savvy shoppers. Get ready to boost your sales and capture customer attention this Prime Day! 📈 >> Read our blog on how to make the most out of Prime Day 2024: https://lnkd.in/eGmsUWsm #PrimeDay #Ecommerce #AmazonSales #PriceCompetition #OnlineShopping #CustomerInsights

Amazon's Prime Day event has once again driven U.S. online sales to new heights, reaching a record $14.2 billion. This represents an 11% year-over-year increase, according to Adobe Analytics data. The top-performing categories included consumer electronics and back-to-school products, indicating a strong demand for these items. Amazon reported "record-breaking" sales for the event, although specific figures were not disclosed. #Ecommerce #AmazonPrime #OnlineShopping #Retail #DigitalMarketing https://lnkd.in/eUSG-EBD