It takes two words to change the fate of a marketing campaign It takes two words to change failure into success. It takes two words to change the trajectory of a company Those two words – “then we’ll” Add those words when the doubt hits - it always does What if it fails What if it does not hit home What if no one engages Add “Then we’ll” and then finish the sentence. What if it fails then we’ll analyze what happened and iterate quickly. What if it does not hit home then we’ll take a deeper look at what is “home” to our audience. What if no one engages then we’ll keep at it because rome wasn’t built in a day. One of the big secrets to strategy is always pair a “what if” with a “then we’ll.” -------- This was one of those post written more for me than you.
The "then we'll" gives a sense of assurance that you are ready to address any possible failure 😉
Great points, Ryan Edwards. What ifs are hugely valuable and reduce the binary success/failure. The audience is constantly changing, and until you deploy the campaign, you will never know, but you will get valuable insights.
Adding “then we’ll” turns doubt into action and helps keep the focus on solutions!
This is awesome, Ryan Edwards
Then we’ll means you keep moving forward and taking action
It's crazy, right, Ryan Edwards? When someone says "but what if" the mids goes to negative... But what if it works? What if it succeeds? What if it blows our minds?
Good insight
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4moGreat point, Ryan Edwards! I call this "The What If Game". If you're going to ask yourself a what-if question, you need find a solution (your point!) or flip the question: What if it succeeds? What if it does hit home? What if people engage? That's how you win the game!