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Brand and marketing isn't about pitching ideas and selling solutions; it's about collaborating on outcomes.

It takes two words to change the fate of a marketing campaign It takes two words to change failure into success. It takes two words to change the trajectory of a company Those two words –  “then we’ll” Add those words when the doubt hits - it always does What if it fails What if it does not hit home What if no one engages Add “Then we’ll” and then finish the sentence. What if it fails then we’ll analyze what happened and iterate quickly. What if it does not hit home then we’ll take a deeper look at what is “home” to our audience. What if no one engages then we’ll keep at it because rome wasn’t built in a day. One of the big secrets to strategy is always pair a “what if” with a “then we’ll.” -------- This was one of those post written more for me than you.

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Mariana Lacombe

Helping overworked founders achieve freedom using business strategies, quantum principles and systemic practices▪️ 500+ Clients Worldwide▪️ CEO & Board Advisor for 15+▪️2x MBA ▪️ Modern Alchemist

4mo

Great point, Ryan Edwards! I call this "The What If Game". If you're going to ask yourself a what-if question, you need find a solution (your point!) or flip the question: What if it succeeds? What if it does hit home? What if people engage? That's how you win the game!

Hala Taha

Young and Profiting Podcast 🚀 CEO & Founder 💁🏻♀️ YAP Media Network - #1 Business Podcast Network 🚀 The Podcast Princess 👸🏻 YAP Media - #1 Linkedin Marketing Agency 💁🏻♀️ LISTEN. LEARN. PROFIT 🤓💕🔥🚀

4mo

The "then we'll" gives a sense of assurance that you are ready to address any possible failure 😉

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Adrian Bray

Helping Businesses Unlock Business Potential | Achieving Higher Valuations | Crafting Legacies through Successful Exits and Transitions | Preserving Equity for Sustainable Success | Where Are You Going Next! | Let's Talk

4mo

Great points, Ryan Edwards. What ifs are hugely valuable and reduce the binary success/failure. The audience is constantly changing, and until you deploy the campaign, you will never know, but you will get valuable insights.

Kate Ponzi

VP Social @ YAP Media | Marketing Strategist

4mo

Adding “then we’ll” turns doubt into action and helps keep the focus on solutions!

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Jonathan Duarte

Leading Authority on High-Volume Recruiting Automation and Conversational AI | We provide the tools for HR and Recruiters to Hire More Qualified Applicants, Faster!

4mo

This is awesome, Ryan Edwards

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Sonia Gavira, PCC, MBA 🌎🌍🌏

Inspiring ambitious professionals to take control of their careers and create a life and career they love| Journey to Leadership Success | Executive coach | Leadership coach | Women in leadership | Motivational Maps

4mo

Then we’ll means you keep moving forward and taking action

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Yana Afanasieva

Scaling compliance for FinTech & Crypto startups 🚀 Licensing (MICA, EMI), outsourced compliance/MLRO function 🎯 Founder of FinTech Compliance Pro Certification ⛑ Worked for Lirium, Aza, PayPal, bitFlyer, Amazon 🔥

4mo

It's crazy, right, Ryan Edwards? When someone says "but what if" the mids goes to negative... But what if it works? What if it succeeds? What if it blows our minds?

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Scott Arterbury

Creative and Transformative Leader. MBA. Mechanical and Aerospace Engineer. πολυΐστωρ

4mo

Good insight

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