The ISV Society’s Post

It’s FAQ Friday! So, one question that always comes up around this time of year, when should I start planning my budget for 2025? Now, yes, now. It doesn't need to be a full-blown strategy unless you have the time to develop one. But you should be putting it together: What events do you know you'll be doing What content was successful this year that you can repurpose What new things do you want to add to the list At least get it started now, get those ideas and strategy on paper. So, have you started planning yet? If not, when do you? Share in the comments.

Stop moving in an ad hoc way and focus on the problem you’re solving. - Ad Hoc means doing something for a specific case or situation at hand, and for no other.  - It’s OK to do things ad hoc sometimes, but not too many. You’ll find yourself going ‘round in circles, not progressing towards a destination. - Moving to a new house in an ad hoc way means some of your problems may not get solved. - You don’t want this for such a big, one time project. - In this video I explain where we make sure our moves are strategic, not seat of our pants. - It’s in step 1 of our method. - To see the whole method, just send me a DM! I'll forward you a free copy.

As we approach the end of June, it can be important to strategically utilise your remaining marketing budget. An effective way to maximise your investment is by pre-purchasing video services for the next financial year. Here's why: 📈 Boost Your ROI: Investing in video content now can yield high returns, as video remains one of the most engaging and conversion-driving formats. 🎥 Lock in Rates: Secure current pricing and avoid potential cost increases. By pre-booking, you ensure that your budget goes further. 🚀 Plan Ahead: With video services already in place, you can hit the ground running in the new financial year, ensuring a strong start with compelling content ready to go. 💡 Flexibility & Creativity: Early investment gives you the flexibility to experiment with different video formats and creative ideas, tailoring your strategy to what resonates best with your audience. Don’t let your remaining budget go to waste—turn it into a strategic advantage. Let’s make the most of this opportunity and set ourselves up for success in the upcoming year! DM me and let's talk!

From strategic planning to program design, from marketing strategy to Instagram posts - it's all one story. That's what we mean by opening tiny windows. Explore our refreshed services and learn how we can help your organization grow its impact through authentic, aligned, community-powered strategy. 💫

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It takes two words to change the fate of a marketing campaign It takes two words to change failure into success. It takes two words to change the trajectory of a company Those two words –  “then we’ll” Add those words when the doubt hits - it always does What if it fails What if it does not hit home What if no one engages Add “Then we’ll” and then finish the sentence. What if it fails then we’ll analyze what happened and iterate quickly. What if it does not hit home then we’ll take a deeper look at what is “home” to our audience. What if no one engages then we’ll keep at it because rome wasn’t built in a day. One of the big secrets to strategy is always pair a “what if” with a “then we’ll.” -------- This was one of those post written more for me than you.

Let's be honest, getting budget approval can be a real mood-killer. You’re all ready to launch a fresh campaign, the coffee’s flowing, and then… your project hits the Finance wall. (No offence, Luke Chaplain. We still love you) But here’s the secret… Marketing Managers all over Australia swear by our video production content packages! Why? With just one purchase, you can bank your credits and use them whenever you need for up to 12 months. This means faster project turnarounds and videos ready to roll out without the dreaded budget holdup. 🚀 Sound like a dream? Well, it gets better. Reach out to me, and I’ll help you find the perfect package for your business. Plus, we’re wrapping up our EOFY promotion this week! Bank 25% more credits and create even more content. What finance bro wouldn’t love that saving? Shoot me a message and let’s get your projects moving! ✨ #videocontent #videomarketing