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What is better than yet another testament of The Coca-Cola Company mastery in crafting impactful campaigns. Kudos to WPP for pulling this off! Be it eastern or western holidays this brand never fails to cultivate emotional resonance among its viewers. #ChristmasCampaign2023 🎄 it saturates city streets with Santas, exemplifying the brand's exceptional capacity to establish profound connections with its audience. This cutting-edge film spotlights everyday individuals, transcending mere characters, embodying the core of altruism. #Comment your favourite #brands which always have a big win when it comes to fostering connections with its audience. #cocacola #christmas #holidaymarketing #holidaycampaigns #brandmarketing #brandbuilding

💡Insights from ad land: understanding the science that makes the best adverts work... In today's spotlight - the most effective beer ad ever, which was actually for a zero alcohol beer! How Guinness (and AMV BBDO) broke into a new category by leveraging humour, social relevance, behavioural science and brand assets. Swipe to discover the secrets to this advert's success 👉 #advertisinginsights #advertising #advertisingagency #adindustry

Ever wondered what goes on behind-the-scenes of a campaign by krow? Emily Cliff, krow's Business Director, speaks to Creativepool about the process involved in producing Snug's first ever OOH campaign. Whether it's the Brief, developing the idea or the production process you are most fascinated by, you can learn more about what's really involved #BehindTheIdea here: https://lnkd.in/gwDwWjuS #CampaignsByKrow #OOHCampaigns #Snug

Check out this link by Adweek Feed

😂 Breaking Down Hilarious Marketing Campaigns!😂 Diving into a marketing campaign that used humor to make a lasting impression. Looking at Carlton Draught’s legendary "Big Ad" campaign. Key Elements and Impact: - Humor: The ad’s over-the-top, self-referential humor made it memorable and entertaining, significantly boosting brand awareness. - Spectacle: Featuring a massive production with hundreds of people forming a beer glass, it created an eye-catching spectacle that became a talking point. - Parody: Cleverly parodying epic movie scenes and commercials, it resonated with audiences and improved brand perception. - Virality: The ad’s humor and unique visuals led to virality, spreading rapidly on social media and driving a noticeable uptick in sales. By highlighting a humorous ad like Carlton Draught’s "Big Ad," you demonstrate the power of humor in marketing, keeping your content engaging and diverse. Likewise, you can explore themes like emotional storytelling, nostalgia, and innovative digital campaigns, providing a well-rounded analysis of various marketing strategies. #MarketingStrategy #HumorInMarketing #BrandAwareness #CarltonDraught #BigAd #MarketingCampaign #MarketingInsights https://lnkd.in/gUXjgAVr

John Lewis’s Christmas ad has achieved the brand’s highest effectiveness score since its 2020 effort, according to data from System1. However, the ad fails to make the top 10 in System1’s Christmas ad effectiveness rankings for 2023 to date, achieving 3.6 stars. System1 rates ads from one to 5.9 stars, a measure that predicts their potential to drive long-term brand growth and market share. What do you think of this year’s John Lewis ad? #JohnLewis #Christmas #adverts #branding #Awesomesauce

Explore beyond the ordinary with ambient media! 🚀 Unconventional ads are everywhere – from the flip side of parking receipts to hanging straps in train carriages, sports club locker room posters, and even on supermarket trolley grips. #AmbientMediaMagic #CreativeAds #OutOfHomeInnovation #DigitalMarketing #AdvertisingTrends #BillboardSuccess #ExperientialMarketing #SuccessGuide #BrandExperiences #MarketingMagic #InnovateInspireEngage

🌆 Revitalise Your High Street with Eye 4 Media 🌆 Imagine your brand becoming a beacon of vibrancy on the high streets, where every turn is an opportunity to connect with the community. Eye 4 Media is not just transforming vehicles; we're reimagining local advertising to fuel the heartbeat of our town centres. 👉 Are you ready to be part of the high street revival? Let's chat about how your business can drive local engagement and growth. #SupportLocal #HighStreetRevival #Eye4Media

A masterclass in simple but creative OOH! This billboard promotes season 3 of Abbott Elementary, an award-winning mockumentary show following the staff of a Philadelphian public school. As much as 3D tech is cool, this being tactile and a great example of comms goes beyond that for me. It's all the things you want from an OOH campaign: Creative. Eye-catching. And, best of all, it has people talking.

You’re as big as your community So, don’t forget to show them some love 🥰 This one-of-a-kind windowscape as an OOH ad is not only creative but intimate. ‘A Toast to Astoria’ goes beyond follower count. These are the faces of their regulars. Your brand advocates are real people! Yes, you want sales… But you can’t make a sale without your people. When your audience sees you, make sure they see themselves in the fiber of your brand. Put your community first, and they’ll put you first. Artist: Autumn Eve (She/They) Shop: Sleeper Coffee ☕️ |📍 Astoria, OR #marketing #advertising #communitybuilding