Sam W.’s Post

#PenetrationPricing tactics Companies use different pricing strategies to sell their products. These strategies can vary from setting premium prices, which means setting very high prices to position your brand as a luxury one, or they can also start by setting high prices and then decrease them, this is called #PriceSkimming.  In this post I am going to focus on the strategy called #PenetrationPricing and I am going to relate it to a really current news: The new European Super League. 🏆 In the last few days there have been reports that the creation of the new European Super League will bring free football, with no need to pay to watch matches. It is also being mentioned that the platform where the matches will be broadcasted will have a #freemium model, which means that the consumer will be able to pay to have advantages when watching the matches. These advantages could be not having ads or having access to more match content such as interviews, ..... In my opinion it is quite clear that this is a strategy to compete with the current Champions League, for which you have to pay quite a lot to watch their games. The new European Super League wants to eliminate its competitor as much as possible, drive it out of the market to finish with it. Its strategy is quite clear ''We give the matches for free, they don't, come with us''. This model has its pros and cons. As for the cons, at the moment when they will have to start charging for watching matches of your competition the brand image could get damaged as prices are not low forever. As for the pros it will have a high product adoption and diffusion. In the future it will be seen whether they have succeeded with this model or not. For the moment it has to convince teams to participate in its competition, but for now it is winning over some of the football fans. ⚽ 👉 Marca article: https://lnkd.in/e7z83GY4

Kick off for the Euros 2024 kicks off today in Munich, with Germany vs Scotland! But what is Gen Z’s relationship with football? Football is evolving, and Gen Z is leading the charge! As we gear up for EUROS, the younger generation is reshaping the game. This generation craves bite-sized, instantly engaging content that captures their attention. So, did you know that 69% of Gen Z football consumers catch up on missed games by watching highlights on YouTube? Or that established younger pros like Saka and Haaland wield more influence than their older counterparts? Rising Ballers is a Gen Z-focused football organisation investigating how Gen Z is changing the football landscape. Scroll through to discover some of the key takeaway stats we found interesting... 🌟⚽🌈 Discover more in the Next Wave report, volume 1: https://lnkd.in/eZu-iKPc #GenZFootball #FutureofFootball #FootballInsights 

Sports clubs deserve a broker that really understands how they operate. Only then will you get the best protection & the most competitive premium. Learn more & work with us 👇 https://loom.ly/VlB0esg #sportsclub #sportsclubinsurance #clubinsurance #tennisclub #tennisclubinsurance

During my time at Ampere Analysis, I wrote an article about betting companies sponsoring football, and why this is important for clubs. Please do have a read! https://lnkd.in/eAbcE349

Despite a plethora of UK major sports events, our research shows that many elite clubs and competition organizers in the region are still finding their bearings in the digital landscape. Read our latest insights piece to discover the UK major sports events setting data and #digitaltransformation benchmarks in 2024 and their capacity for growth. https://lnkd.in/eFFRe6Zf

Analysis of ticket prices by Football Supporters Europe (FSE) across major European competitions has demonstrated that while there have been much welcomed changes in ticketing regulations, further improvements are needed. Read more here: https://lnkd.in/gx24nmzY

Did you know that Manchester United's website boasts an impressive average of over 13 million monthly visits, putting them at the top of our charts? Well, not quite the Premier League table, but they sure seem to be a fan favourite 😉 At Cheeer, we've been crunching the numbers for over 200 top sports clubs to learn how fans are engaging online. Check out Part 1 of our findings here 👉 https://lnkd.in/dbYGpdN4

Here's how we turned Euro 2024 hype into headlines and links for our client ⚽️ 👉 We noticed Fake England shirts were trending on Google. A standard England shirt ahead of Euro 2024 will cost fans £85.00. That is £20 more than the kit England was four years ago. 👉 We calculated the search volumes for these keywords and compared it to the last Euro's in 2021. 👉 Search volume for fake England shirts increased 177% vs the last European Championships due to the price increases in the official merchandise & cost of living soaring. 👉 We created a press release with our findings and included some expert commentary from our client. 👉 The core of our success was our data-driven approach. We went further to identify the top 10 hotspots in England for fake football shirts. 👉 We then used Roxhill to find local & national journalists that write about football and sent them our findings (East Riding of Yorkshire and South Yorkshire came out as the top 2 based on search volume). This story has already been covered on MSN, Dorset Echo, Yorkshire Evening Post, Yorkshire Post and London Daily. There’s also some other major publications publishing soon. On that note, it’s coming home 🏴󠁧󠁢󠁥󠁮󠁧󠁿

My insights from the #FTBusinessofFootballSummit: Revenue streams, regulations, and competition A fantastic day at the #FTBusinessofFootballSummit today! The event offered valuable networking opportunities and insightful panel discussions, leaving me with some key takeaways: 1. North American real estate example for Europe: Real estate opportunities are driving significant revenue for North American sports franchises. ️ Could mixed-use stadium developments become more prevalent in Europe? 2. Navigating new regulations: Football clubs face challenges adapting to evolving financial fair play regulations, especially with potential misalignment between football departments and business functions. ⚽️ Will UEFA and domestic rules converge to avoid excessive complexity for investors and clubs? 3. Beyond the pitch: Sports clubs are not just competing against other teams, but against a broader landscape of entertainment options like streaming services. This requires a focus on diversifying offerings and engaging fans beyond traditional means. 4. Public-private partnership: Owning a sports franchise is a public-private partnership with fans. However, professional investors need to prioritize professionalization and self-sufficiency, moving beyond solely outspending competitors. 5. International collaboration & changing opinions: La Liga president Tebas floated the possibility of bundling international rights sales with other leagues, potentially increasing global viewership. However, revenue distribution based on viewership as he hinted might be very challenging for smaller clubs. 6. Quotes to remember: Gerry Cardinale: "I'd like to spend the incremental dollar better than anyone else, don't be just focused on absolute spend." #ZlatanIbrahimovic: "If you work with the best, you become the best." Special thanks to Orson Francescone and of course to the whole Financial Times team for putting it all together! #sportsbusiness #footballfinance #fanengagement

Membership is a critical topic for NRL and AFL clubs. Our Sporting Pulse research aimed to uncover: What motivates fans to become members? What stops fans from becoming members? How can clubs convert fans to members? #NRL #AFL #SportsResearch #ClubMembership #FanEngagement #SportsMarketing https://lnkd.in/g7FmHwZh