Samba TV’s Post

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Inclusive and diverse representation across the entertainment industry is both a strategic necessity and business imperative to capture and keep audience attention. This week at #CannesLions2024, we brought together leading marketers from Fox Entertainment, Publicis Imagine, and TikTok to discuss the power of diverse storytelling by exploring its impact on audience engagement, brand building, and ultimately, the bottom line. Thanks for hosting us, The Female Quotient! Check out our latest State of Diversity Report to learn more about how diversity affects viewership and engagement: https://lnkd.in/gDUz3kNf #canneslions #tvdata #tvmeasurement #diversity #representation #inclusivity #dei

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