Sam Benkel’s Post

🚀 Attention CPG Brands! Are you currently engaging in physical sampling to boost your products' visibility and drive sales? 🛍️ Let's take it up a notch! I'm excited to introduce a game-changing digital solution that not only amplifies your brand's presence but also gathers invaluable data insights. 💡 Let's accelerate your product velocity and unlock key consumer behaviors together. Reach out to me to learn more about this innovative approach! #CPG #DigitalTransformation #DataDrivenMarketing 📈

Integral Ad Science Country Manager Patrick Stoltze is joining leaders from absatzwirtschaft, GroupM, Index Exchange, and Outbrain at #DMEXCO2024 to discuss the rise and fall of cookie deprecation. Tap below to learn more and meet our team on the ground. #Cookies #Advertising

17VERDE are thrilled to unveil a new case study featuring our amazing client, SCI-MX Nutrition. Dive into the details of how we leveraged Amazon Marketing Services to propel SCI-MX's brand to new heights! From targeted advertising to strategic campaign management, discover how our tailored approach boosted visibility, increased sales, and optimised their overall Amazon presence. Check out the full case study on our website and see the 17VERDE difference in action. Whether you're a seasoned brand or just starting out, our expertise in Amazon Marketing can help you achieve your goals. Get in touch or visit our website! https://lnkd.in/e4Kxm2uY #17VERDE #SCIMX #AmazonMarketing #CaseStudy #DigitalMarketing #Ecommerce #BrandSuccess

Thanks AdAdapted and Path to Purchase Institute for having Katie Kelly and I join your #retailmedia webinar!

🚀 Strategies for CPG Marketers: Navigating the Rise of Private Labels Amidst Increasing Prices 📈 As we face a landscape where private labels are gaining traction and pricing pressures continue to rise, it’s crucial for CPG marketers to stay ahead of the curve. Here are some key strategies to consider: Emphasize Brand Value: In times of economic uncertainty, consumers seek reliability. Highlight your brand's unique value proposition, focusing on quality, heritage, or innovation that sets your products apart from private labels. Enhance Customer Loyalty: Strengthen your loyalty programs. Offer exclusive deals, personalized experiences, or rewards that foster a deeper connection with your consumers. Remember, a loyal customer is less likely to switch to private label alternatives. Innovative Marketing Tactics: Leverage digital channels to engage consumers with interactive content, educational campaigns, and story-telling that resonate with your audience's values and lifestyle. Data-Driven Decision Making: Utilize consumer data to understand purchasing behavior and preferences. Tailor your marketing strategies to address specific consumer needs and trends, ensuring your products remain relevant and desirable. Collaborate with Retailers: Work closely with retailers to secure favorable shelf placement and co-marketing opportunities. Strong retailer relationships can help mitigate the impact of private label growth. CPG marketers, now is the time to rethink and revitalize your strategies to stay competitive. Let’s turn these challenges into opportunities for growth and innovation! #CPGMarketing #BrandStrategy #PrivateLabelChallenge #ConsumerLoyalty #InnovationInMarketing

"Effective media requires a learning mindset, humility and having the discipline to continuously learn, optimise and try new things to stay ahead and in control". This quote from Andrew Geoghegan is absolutely spot-on👏 On the subject of data and innovation, it's crucial to recognise that a significant chunk of display advertising data remains untapped. While attention metrics and clicks are in the spotlight, data on those who save your ads for later because they don't want to click (and leave their current webpage), is invaluable. Our partner brands absolutely love the advanced intention metrics we provide with our saveable ad technology, which captures the 95% of people who aren't ready to buy when they see ads. By leveraging such data, we significantly increase campaign performance, catapulting brands ahead of their competitors. Article link: https://lnkd.in/eyrUjhBx Marketing Week #engagement #data #mediabuying #adtech

While having a chat with my good friend Marcel Hollerbach about retail media, who is CIO of ProductsUp, one of the leading feed management companies in the world, he invited me to host a webinar about it. So, here we go :) ProductsUp is organizing "The Rise of Retail Media" webinar on 12th March, Tuesday, where I will talk about the definition, industry, top players, challenges, and my recommendations in this space. It's free! Click the link below, sign up and join us!

The Marvelous team has interacted with over 46K prospects in the last 90 days alone, with an average engagement rate of 80% across our partners. Here’s how we do it: 💡 Engagement radar: We are the only data resource with real-time insights on brands and prospects that are responding and in market NOW. Over 100K industry contacts within F500 parent companies and their agencies. 💡 Competitive coverage: Our team tracks live brand activations, partnerships, and ad campaigns to strategically align our clients with advertisers that are poised to spend. With the use of Marvelous’ comprehensive brand bible, we can provide a true bottom-up audit of brands by vertical.

An American health product brand was struggling to acquire new consumers. The brand generally acquired consumers during the April-June period. The brand challenged us to help them acquire twice the number of new consumers during this period. We took their challenge and offered them the following strategy: 1. Built a customer relationship program with last-mile tracking 2. Launched promotion on targeted publishers' sites via direct insertion 3. Leveraged Google & Facebook display networks 4. Nurtured leads through email marketing 5. Ensured conversions at retail via tele-calling In conclusion, our data-driven, multi-channel strategy empowered the health product brand to surpass its consumer acquisition objectives during its flagship season. Notably, the outcomes of our endeavors are as follows: 20% increase in brand’s consumer base 40% upgraded 50% increase in business What’s your take on this case study? Let me know in the comments below. #BrandStrategies #Branding #BrandStrategyMatters #BrandStrategy #BrandDevelopment #AvinashChandra

🌟Reviews build trust and help people feel more confident about their decisions. That’s why all our digital sampling campaigns include product ratings and reviews. It’s also why we're showing you what other CPG brands have to say about their campaigns with Social Nature 😲. So don’t just take our word for it… hear what the +600 brands that have worked with us to build successful campaigns have said about their experience ⬇ https://lnkd.in/g-JNcjZ9