Sam Melnick’s Post

There is a significant difference between a company focusing on a Product Manager and one focusing on a Product Marketing Manager. The company benefits from having a Product Marketing Manager who follows the concept of a Set Plan, which bridges the marketing plan and the business plan. When defining the role of a Product Marketing Manager, the company's operations can shift to focus more on the intangible aspects of the brand. Functionally, Product Marketing Managers are classified as PMM1 and PMM2. PMM1 emphasizes short-term advertising strategies to reach the market, whereas PMM2 prioritizes the intangible perspective of the product before defining the market plan. PMM1 focuses on the relationship between marketing and sales, while PMM2 considers the positioning of intangible assets before addressing sales strategies (based on an interview with the company CMO in the software industry).

As a Product Marketing Manager, what exactly do you bring to the table? 🌟 You serve as the vital link between product development and the market 🌟 Your role encompasses understanding customer needs, positioning the product effectively, and driving its commercial success The guide below will walk you through some the key responsibilities of a PMM Can you spot what else isn't included in the guide? Let's chat and learn in the comment section #productmanagement #productmarketingmanagement #Day52Of100

When I first started in Product Marketing, I thought highlighting every feature of a product was the key to winning over customers. But as I have grown in my role, I have learned something crucial: people don’t buy features—they buy solutions. As a PMM, I have found more success when I stop focusing on what a product does and start talking about what it can do for the customer. It’s all about shifting from “Look at all these features” to “Here’s how this will solve your problem.” That’s the real value we bring as product marketers: connecting the dots between technology and the customer’s needs.

Book 38 (2024) - Product Marketing, Simplified by Srini Sekaran. Another fabulous resource for someone looking to learn and gain clarity about the role of a Product Marketing Manager. Thorough, specific, and supported with storytelling, this will be a dog-eared reference I return to again and again. Love the demonstrable ways this profession supports so many other groups - customers, product, marketing, sales, and customer experience.

Making the leap to product marketing from another field can be daunting. Do you have the right experience? Do your qualifications match? Check out Dan Beal’s journey from marketing to product marketing and learn how a different professional background can be an asset for new product professionals. https://loom.ly/rJPtSIU

Just finished the course “Product Marketing Foundations” by Richard King Your organization has a great product, but what’s the best way to get the product to market and keep it there? Your organization needs a product marketer, and you’re it! In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. Richard shares insights on what product marketing is and isn’t and on how product marketing adds value to your organization. He steps you through his unique product marketing framework, which covers essential skills and responsibilities, and how to build constructive, collaborative relationships across the business. Richard also offers practical advice on how to tell if product marketing is right for you and how to build a successful career in it.

Just finished the course “Product Marketing Foundations” by Richard King! Check it out: https://lnkd.in/dt7n4J8R I'm always curious about how my seniors work, how they come up with solutions, and how they go about their daily tasks. This pushes me to explore more... so Understanding the product, and its users, and effectively bridging the gap between them through strategic marketing is essential for every organization. This role matters immensely because it determines the product's potential and success in the market. #productmarketing.

I'm not going to apologise for the length of this video. 😂💀 It’s long but SO in-depth and hopefully super useful. It’s a video I genuinely wish I had when I started out. Consider this a free crash course of what to do in your first 60 days as a Product Marketing Manager (PMM)! Give it a watch and let me know what you think! https://lnkd.in/ewGPBfDD

 Just finished the course “Product Marketing Foundations” by Richard King! Check it out: https://lnkd.in/ghb3uq29  As rightly said "Product marketing is the driving force behind getting products to the market and keeping them there." This course emphasizes on the importance of PMM in building a GTM strategy, creating positioning of the product which highlights the problem solved by it and understanding competitor's landscape.  #productmarketing #productevangelist 

Product Marketing Excellence Means… a Defined Mission and Strategy I encourage everyone to define a mission: What’s the most important focus of your work? Your mission should address this highest priority head on. Take a step back and ask yourself: how does our current workload align to what’s most important? Is the team bogged down in random incongruent requests? Are there lots of fire drills coming from certain stakeholders?   Strategy often requires project prioritization and tradeoffs. For instance, if building a stronger marketing engine will drive engagement and contribute substantively to the company’s revenue growth goals, then that may be a higher priority than revamping sales sheets for products in low demand. Finally, make your mission and strategy compelling enough for your team and stakeholders to get behind it.