Samsung Ads APAC’s Post

As traditional TV viewership declines due to cord-cutting, Connected TV (CTV) and Over-the-Top (OTT) advertising are emerging as powerful tools for digital advertisers. These platforms offer a unique blend of television's broad reach with the targeted audience segmentation and measurability of digital advertising. With the continuous shift towards streaming services, CTV and OTT advertising are poised to become even more crucial for digital marketers seeking to expand their media mix and reach targeted audiences in a measurable way. #ReachAndFrequency #CTV #OTT #AdTech #MarTech #ProgrammaticAdvertising

In the fast-evolving world of Connected TV (CTV), precision is key—and Samsung Ads’ Automatic Content Recognition (ACR) technology is transforming how brands approach their campaigns. With ACR, brands can leverage insights from millions of Samsung Smart TVs to understand real-time viewing behaviors and tailor their messaging like never before. Imagine knowing exactly which shows or ads your target audience is watching and when, which type of device they are watching it on, what other devices are connected and much more; enabling you to create more relevant, data-driven campaigns that capture attention. ACR technology allows brands to seamlessly retarget viewers across devices, optimize their ad spend, and measure campaign performance with laser-like accuracy. With Samsung Ads’ ACR, you’re not just delivering ads—you’re delivering the right message to the right audience, at the right time. To know more about ACR, reach out to me or the team - West - Pratik Datey | Tanvi Khot North - Banya Saikia | Deeksha Dohare South - Abhijit Mohanty Ready to make your CTV campaigns more effective? #SamsungAds #ACRTechnology #CTV #AdTech #TargetedAds #DigitalMarketing #SmartTVAdvertising

📺✨On October 1, Samsung Ads' Karl Meyer will be taking part on a panel at the Amagi Corporation FAST Conference in Los Angeles. The session, "TV Audiences Have Shifted to FAST: Learn What Advertisers Expect from Supply Partners", will dive into how the ad industry is evolving as audiences move from linear TV to FAST channels. Key topics include: ➡️ How FAST channels are addressing traditional TV ad industry needs ➡️ Expectations for supply partners from agencies and programmatic partners ➡️ The future of ad innovation, performance TV, and shoppable ads #AmagiFAST #SamsungAds #FASTChannels

The surge in OTT services and 5G is reshaping the advertising landscape, presenting new opportunities for marketers to engage audiences. This report outlines our strategic approach to help clients navigate these changes and stay ahead.   Consumers crave new experiences and content choices, driving the swift adoption of digital services. TV remains a household mainstay but added digital capabilities enable brands to interact with the right consumers at the right time, more meaningfully and measurably.   Learn how we can help you adapt to emerging marketing trends, seamlessly integrating innovative techniques for business growth and enhanced brand impact in this evolving environment. Download the report here: https://lnkd.in/d-475DVz   #AdvancedTV #GroupM

🌐 Thrilled to be part of the OTTverse Summit! 🎬 It was an enriching experience attending the expert panel discussion featuring industry leaders from JioAds, Samsung Ads, and GroupM. The insights on the evolving OTT advertising landscape and innovative ad-tech solutions were truly inspiring! As the OTT industry continues to grow, it's exciting to see how these key players are shaping the future of digital advertising and driving new opportunities for content creators and brands alike. Key Takeaway in this session: 1. Some Content only make you viral in the market 2. All Tech integration not bring revenue $ 3. FAST Channels Adoption in OTT 4. Search and recommendation in Content is Priority Zero now 5. OTT Ad Tech with interactive ad creative make different in the market 6. Connected TV is next big thing in OTT 7. Media and retail integration will bring new revenue $ #OTTverseSummit #DigitalAdvertising #JioAds #SamsungAds #GroupM #OTTIndustry #InnovationInMedia #AdTech #ShortfundlyOTT

Advertising should not interrupt everyday life. Instead, it should fit in comfortably, enhancing daily lives by talking to consumers in a language they identify within enviornments they need or want to be in. DPBNs, like #AirportTV do precisely that and have become the new “Everyday TV”, hyper-targeting the right audience and allowing brands to create messaging that resonates to build stronger connections with consumers. Read more on the evolution of DPBNs here - https://lnkd.in/gvF6DGDW #DPBN #EverydayTV #HyperTargeting #DOOH

CTV in programmatic has been struggling with a fragmented landscape of players, identities and targeting-options. But maybe the sky is finally clearing up, looking from a programmatic and holistic marketing point of view? 😀 Let me know if you would like to know more about how Adform helped Vodafone activating CTV as an addressable channel, by retargeting already engaged campaign-users through the use of our award-winning ID-fusion-technology. 🎯 And what the results were.. 💸

Is there a bigger challenge in marketing right now than solving the fragmentation of TV audiences across screens and emerging streaming services? The Trade Desk were proud to partner with Samba TV back in 2020 to help brands better plan their TV investment by stitching together broadcast and BVOD at a campaign level. Im really excited to announce a significant upgrade to our partnership with material enhancements to how we activate and measure Total TV holistically. 1. ACTIVATION: Brands can now identify postcodes which have been under / over exposed on linear TV and optimise their BVOD investment accordingly. 2. MEASUREMENT: In the coming weeks we'll launch a new measurement solution that rolls up viewing behaviour holistically across screens to prove the efficacy of our planning and activation solutions. TV is still the most powerful medium for driving brand outcomes, but these advanced solutions provide the tools to help navigate the changing landscape and ensure efficiency and performance aren't eroded while consumer behaviour changes. DM me or reach out to the team for more detail Thanks Jason Pollock and AdNews Australia for the chat... and to Yasmin Sanders and the team at Samba for the vision and partnership. #wearethetradedesk #bvod #television #totaltv #samba

Media buying requests for CTV, audio, and custom executions are skyrocketing. 🚀 From Q1 to Q2 2024, these formats led all media types in growth. 📺 The IAB’s 2024 Video Ad Spend Report highlights a similar trend in CTV, driven by reallocations from linear TV, traditional ads, and social media. 🎧 In audio, growth is fueled by the sell-side highlighting measurement capabilities, innovations, programmatic options, and a growing consumer audience. Get more insights in our Q2 2024 Media Buying Trends report: https://lnkd.in/eXHURBmg #digitaladvertising #adtech #digitalmedia #CTV #audio #mediabuying