Connected TV (CTV) may have taken the advertising world by storm - but that doesn’t mean that everyone in the industry is on the same page. That’s why Richard Wheeler, Head of Agency Development at Samsung Ads, has penned a piece debunking some of Australia’s biggest misconceptions about CTV. Here’s a quick glimpse of some of the article’s key talking points: ➡️ ‘It’s hard to manage ad frequency’ ➡️ ‘There’s no quality content in CTV’ ➡️ ‘Ads are just ads, regardless of platform’ You can find all of Richard’s arguments in full here: https://lnkd.in/eQx6NEEd #CTV #connectedtv #advertising #streaming
Trias Media Group
10mo
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Lateral Thinker | Engineering Leader | Walmart | Tesco | Jio | Boeing | Avaya
10moCTV if we consider OTT like netflix and others, absolutely has quality content. But considering only linear TV content delivered over IP would mean it's same content that does not inspire audience and would continue to move towards Social and Paid OTT. The quality content definitely comes with cost, and Advertising Math when chasing same customers who are on IPhone via Social with Quality TV Content does not breakeven production cost of the Quality TV content. Digital advertising on TV needs crafted ad tech specifically for TV. That either help improve ROAS to breakeven the cost or increases engagement opportunity with advertisers for same cost.