Samsung Ads APAC’s Post

Sony India shines bright, rising 16 ranks to claim the 5th spot in all India ranking and secured it's position as India's Most Trusted Television Brand in TRA Research 's Brand Trust Report 2024 , showcasing a 76.19% increase in rank. Samsung India become second most trusted television brand, secures the 10th position, moving up 7 spots and marking a 41.18% increase. LG India secures third place in television category, moving down 5 ranks to 14th place, reflecting a 35.71% decrease in rank. Xiaomi India drops 12 spots to secure the fourth rank in television category and 64th position in overall, showing a 23.08% decrease. Onida advances 2 places to the 72nd position, marking a 2.70% increase in rank and secures 5th rank in television category. Congratulations to all the brands for their performance in the Televisions Brands category of the Brand Trust Report 2024! Visit https://lnkd.in/d3p6xAhB for more insights #TelevisionBrands #MostTrustedBrands #BrandTrust #BTR2024 #TRAResearch #MarketResearch #MarketIntelligence

Conventional wisdom suggests that brands that indulge in trials and discounts erode brand value. However, in the last decade, Jio challenged this notion and proved that people value brands but also seek value for money. Customers usually prefer to buy brands, especially when they are offered at the best price or post experiencing them first-hand. The success of Jio's trial marketing strategy in the intensely competitive Indian telecom market, by offering free samples of voice, data, and text messaging services in 2016, helped them acquire a stupendous 100 million subscribers. Impressively, they retained 72 million of these subscribers even after the free trial period ended in 2017. Jio's success again emphasizes the idea that in categories with deep-seated habits, brand switching requires attitude and behavior changes. Free sampling can influence customers to try new brands, thus increasing the probability of purchase later. #marketing #trialmarketing #jio

"What have you learned from this strategy from JIO? Are you going to implement the same in your business? Let us know in the comment section." . . #jio #telecom #internet #businessgrowth #businessknowledge #ambani #branding #rahulmalodia

My presentation on "Experiential Marketing "- It's a process of brand to connect with customers via experiences. With a short instance of Ambani's Jio strategy. How initially Jio gave free 4G internet to all the users & then company came with different recharge packages. This is what we call "Disruptive Pricing". Or in our layman language "Chanakya Niti". Pov: You prepared for your presentation just half n hour before your roll no! 🤪 #lifeof #mbastudent #marketing #iipsdavv

#MintInfocus | Mukesh Ambani's RIL Plans To Disrupt MNC-Dominated Home Electronics Space With Made-in-India 'Wyzr' #MukeshAmbani's #Reliance's plan to enter consumer electronics space with #Wyzr explained | If you look around at your washing machines and ACs the brands that you'd probably currently see are Samsung, LG, Whirlpool, at least most of them. These are all global companies. But now, there seems to be an Indian goliath entering this space. After disrupting the feature phone market with made-in-India #JioPhone, #RelianceIndustries is now looking to break the dominance of MNCs in the consumer electronics market with a homegrown brand called Wyzr. Watch here!

🧐 Shraadh: Does It Really Impact Buying in India? For years, the belief has been that Shraadh sees a lull in consumer buying - no new gadgets, no new cars. But yesterday's Apple iPhone 16 series launch told a different story. Long queues at Apple stores, eager customers grabbing the latest tech, showed that consumer habits are evolving. 🚶♂️📱 Not just Apple; we are seeing many new car launches during Shraadh, proving that consumers aren’t holding back! So, why should brands pause their marketing? Here’s the catch: Advertising during Shraadh isn’t just about driving sales today. It’s about building momentum for Navaratri and Diwali. Smart brands know that staying visible now positions them at the top for the coming festive rush. In fact, data shows brands that kept up advertising during Shraadh saw a 25% sales boost during Diwali compared to those that didn’t. The numbers don’t lie, consumer confidence is high, and the market is buzzing. So why wait? 📊 The Times Of India's 'Biggest Festive Fever' is here. Advertise now in #ToI and #ET to ensure your brand leads the festive charge. #ShraadhToDiwali #FestiveFever #BrandBuilding #TOI #ET #MaximizeMomentum #ConsumerTrends Sudha Natrajan Rohit Sharma Sundar Kondur Sai Doma Anurag Agrawal Sagnik Ghosh Bennett Coleman & Co. Ltd. (The Times of India) The Economic Times Times Power of Print

Jio is advertising their annual recharge plan for ₹3,599 as only ₹276 per month. But wait a minute... Isn't ₹3,599 divided by 12 closer to ₹300? 🤨 It seems like there’s some creative math or marketing magic happening here. 🪄✨ Nothing magical, bs Jio ne 28 din ko month bolna chalu kar diya 😀 Transparency matters, Jio! 📢 Customers deserve clear and straightforward pricing. Let's keep it real and honest. #Jio #RechargePlan #MarketingTactics #ConsumerRights #TruthInAdvertising

I just happened to pick up today's TOI copy at the office, and the first page looked different, intriguing, and, in all honesty, simply beautiful. Upon close observation, I noticed it was actually Samsung India's ad. But after scanning the QR code, I witnessed marketing innovation at its finest! Samsung has leveraged mixed reality to leave viewers spellbound. While Samsung's creative approach is inspiring, Flam deserves special recognition for crafting this magical experience. Kudos to Flam, the AI-powered platform behind this sorcery! #MarketingInnovation #MixedReality #Advertising

A lot is being said and written about the upcoming festival season in September October by various research agencies. While I do not have the resources that they have, here is my take based on basics. 1. The sales will spike in general as it normally does due to the season, and the launch of the new #Apple iPhone in specific. I would expect a growth in Q3 after a dull Q2. To put a number to it in volume or % would be a guesstimate with unknown variables of the actual demand, the current stocks with brands, their expected sell out in August, their planned product portfolio etc. 2. Online channel which as per me has grown in Q2 will see its share grow further backed by aggressive discounts and promotions for consumers. 3. Seems Apple and #Samsung took a beating in Q2. Based on market info the #Flip6 sales took a big hit and the performance of the #Fold6 was below expectations. Both the brands specially Apple could go in for price adjustments in the older models the way they did in China to regain share. They cannot afford to lose in India after China. It should also be kept in mind that the >Rs 68000 super premium segment cannot continue to grow too much beyond the 9% share it had in Q1. Getting volumes in the sub Rs 34k for OnePlus, Oppo and Vivo would be key. For Xiaomi and Realme it would be more the sub Rs 17k segment. Samsung will also have to address the sub Rs 34k segment for volumes and the >Rs 34000 segment for value. 4. To expect a big growth in the market with the ongoing premiumisation and the increased replacement cycle may also not be correct. 5. Market reports high inventory with #Realme and Samsung and how much they can leverage the festival season will depend on how they clear out their inventory in August making space for new shipments. Samsung is pushing their online M and F series to offline. Possibly they couldn't clear it online and carry high inventory. Realme as I had highlighted earlier has created issues for themselves with their confusing product portfolio and the very weak response to their 13 Pro series. I did post earlier that they should keep their portfolio lean and not venture in the approximately Rs 30k price segment as of now. August should be taken as a clearance sale month by all brands making way to new product launches in the festival season.Expect some price drops and offers. 😀 Xiaomi India vivo India Samsung India realme India OPPO India apple India OnePlus India OPIndia Transsion India Motorola Mobility India Ltd POCO India

Some people have hard time understanding a hard time what’s to be called a big business or big brand. - Jio is a giant business, and a big brand - Tata is a big business but a giant brand - Adani is a big business but let’s not talk about the brand. Not Apple to Apple comparison, but the point is a big business doesn’t necessarily mean a big brand. It all stems out from one fact that if the business only cared about the transaction with customer and meeting minimum standard of delivery with no differentiation then becoming a brand will always lag.