We were thrilled to partner with one of India’s largest mutual fund providers, DSP Mutual Fund, to navigate the dynamic TV landscape and reach fragmented audiences like never before. Using Samsung Ads' advanced targeting capabilities, DSP Mutual Fund maximised audience engagement and minimised wastage by pinpointing high-value audiences at high-value moments. 🎯 By leveraging our proprietary ACR and device data, they reached audiences in rapidly growing Tier 1 and Tier 2 cities in a cost-efficient way. With data-driven insights, they tailored their messages to resonate with distinct demographic segments, ensuring relevance and meaningful engagement. 📺 The big screen experience, combined with these insights, delivered maximum impact, elevating DSP Mutual Fund’s brand presence and storytelling capabilities. Their strong creative execution led to a 95% video completion rate, exceeding IAB standards. 👏 Special thanks to Yogesh Apte and Pawan Gurnani for their clear direction and timely feedback, which helped us target the right audience and optimize our campaign. We look forward to working on more customer-centric projects in the future. Read the full case study here ➡ https://lnkd.in/gCa_48C4 Vertoz I DSP Mutual Fund I Samsung Ads APAC I Prabhvir Sahmey I Sahil Nanda I Pratik Datey #Advertising #DataDriven #ConnectedTV #SamsungAds #DSPMutualFund #AudienceEngagement #Targeting #BrandBuilding
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