Samsung Ads APAC’s Post

With #CannesLions around the corner, we examine the unique ways advertisers can get creative on our platform — from ads in Roku City to original content. Discover how some of the world’s most successful brands are expressing themselves on the Roku platform. https://lnkd.in/eMP5gaPV #Streaming #Advertising #CannesLions2024

Cut the cord, but not engagement! This article explains what OTT advertising is & how it can reach your target audience. #marketing #OTT #streaming https://lnkd.in/efYZkNfZ

If I were a betting man, I'd say you've recently experienced ad blindness while streaming - seeing the same CTV ad so often that after a certain exposure, you unconsciously ignore the ad altogether. Our study with MediaScience proves what most marketers instinctively know - creative variation has a noticeable impact on viewers and therefore, brand metrics. Adding a new creative, like TripleLift's Enhanced Spots, to your existing creative rotation, increases unaided awareness by up to +33%. Check out the research and more of what TripleLift's been working on in CTV below👇 #ctv #adtech #ctvadvertising

The proliferation of FAST (Free Ad-Supported Television) channels is approaching a saturation point. Consumer expectations are evolving and in order for content providers to stand out from the crowd, they need to focus on providing users with a premium FAST user experience. This will require some experimentation with innovative ad formats such as interactive product placements that are relevant, useful and interesting from the users’ perspective. 📈 User Benefits: 1. Engagement: Interactive ad formats provide users with engaging experiences, allowing them to actively participate rather than passively watch ads. 2. Personalization: These formats can be tailored to user preferences and behavior, delivering more relevant content and advertisements. 3. Control: Users have more control over their viewing experience, such as skipping ads, choosing between different ad options, or interacting with ad content. 4. Entertainment: Interactive ads can offer entertainment value beyond traditional ads, such as games, quizzes, or immersive experiences. 5. Rewards and Incentives: Users may be incentivized to engage with ads through rewards, discounts, or exclusive content, enhancing their overall viewing experience. 💰 Revenue Opportunities: 1. Higher Engagement: Interactive ads typically garner higher engagement rates compared to traditional ads, potentially leading to increased revenue for advertisers. 2. Data Monetization: Interactive ad formats generate valuable data on user behavior and preferences, which can be monetized through targeted advertising and analytics. 3. Premium Inventory: Advertisers may be willing to pay premium rates for interactive ad placements due to their effectiveness in capturing audience attention and driving conversions. 4. Partnerships and Sponsorships: Streaming services can explore partnerships and sponsorships with brands to create interactive ad experiences tailored to specific audiences, generating additional revenue streams. While there and many benefits, the implementation of interactive product placements poses certain technical challenges which may require particular attention during the experimentation phase. These technical challenges can include scalability, data privacy and security, latency, adaptive streaming and integration with ad tech stack. If you’d like to read more about the next generation of FAST channels and how Accedo.tv can assist you in optimizing your streaming business, click the following link: https://lnkd.in/d3HS-Tbq Accedo.tv has collaborated closely with Amagi Corporation and ThinkAnalytics to develop a FAST 2.0 solution. Stop by our booth at NAB 2024 (W2166, West Hall) to discover the personalized FAST 2.0 experience for yourself! To book a meeting with the Accedo.tv team at NAB click the following link: https://lnkd.in/g7_KQVCT #FAST #interactiveads #userengagement #monetization #Accedo

Great insights on how AI-driven #advertising can transform the ad game in the #VOD landscape! And if you're heading to #IBC2024, don't miss the chance to connect and discuss the latest trends and innovations with us! 👇🏻👇🏻👇🏻 intive

Excited to share our latest article on "Enhancing OTT Advertising with Seamless Server-Side Ad Insertion (SSAI)"! Discover how SSAI is revolutionizing the advertising landscape in the world of OTT streaming, ensuring a seamless and uninterrupted viewing experience for audiences. Check out the full article to learn more: https://zurl.co/pVHz #OTT #SSAI #Advertising #DigitalMarketing

✅🖥️ NextTV (12/12): “Dish Media said it is working with BrightLine to enable interactive advertising units in Dish’s Sling TV streaming service. BrightLine is bringing new advanced advertising products to the party, with In-Stream Interactive and Dynamic Addressable units. The interactive ads can run in live and on-demand inventory. According to a recent study by BrightLine, dynamic CTV ad inventory delivered a 126% purchase attribution rate and a 3.5% lift in purchase intent.” ⬇️ #streamingtv #ctvadvertising #engagement https://lnkd.in/eJjT-pQ8

I'm excited to share two blogs that I wrote on Server Side Ad Insertion (SSAI), a key technology for ads in streaming services. As streaming continues to grow, targeted ads are becoming increasingly vital for generating revenue, both for content creators and distributors. SSAI plays a crucial role in delivering these ads seamlessly and is essential for targeted ads. In these blogs, I explain how SSAI works and why it is critical for the future of streaming and ads. They are useful for anyone interested in technology, streaming, or digital ads. The first blog simplifies the complexities of delivering targeted TV ads across various platforms. Check it out here: https://lnkd.in/e3TBDXPB In our second blog, “Have you solved the Addressable TV Advertising puzzle?”, we dive into SSAI’s advanced features. This piece discusses how to fine-tune SSAI for dynamic scaling and just-in-time transcoding, ensuring a flawless viewing experience. Check it out here: https://lnkd.in/eSjytHNF I'm eager to hear your thoughts or have a discussion about it! #SSAI #adtech #personalisation #targetedadvertising #addressableadvertising  #AddressableTV #streaming #broadcast #OTT

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its latest State of Viewership report, analyzing approximately 46 billion hours of linear and streaming in the second half of 2023. The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms. Among the standout findings, linear continued its decline in reach while streaming viewership swelled. Also notable was the early glimpse of how the WGA and SAG-AFTRA strikes impacted viewership and how major streaming platforms like Netflix are likely to weather the content drought.