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Pause Ads - The new dimension of advertising in CTV. With each passing day the dynamics of Advertising keeps changing and new landscapes or ways of reaching customer touch points are getting added. Ads have become more shorter, interactive and is shown based on user preferences, less intrusive resulting in better engagement. Recently, came across a new discovery which is Pause Ads. Have you heard about it? Imagine you are watching your favorite show on OTT and there is Phone call or someone is at your door. What do we do? We pause the Content! Now at this very moment, the advertiser pushes a static or video content quietly on your screen based on the pause trigger. It will conclude silently once you resume your content. The benefits are endless, you are getting a Ad which is non intrusive, it is at a time when you are taking a break or at the time of thier choosing. The chances of consumer being receptive to the ad is more. For the advertiser, pause Ads fits in the Ad Framework more organically and also additional revenue model. The form of Ad is used in US on platforms like #hulu #Max and many mor more will follow the suit. Indian OTT Platforms like #hotstar are currently working on it and will launch it anytime soon. It will be interesting to see and read more on the ROIs from these Ads and how will they be controlled at the platform level in the coming days. #martech #advertising #ottplatform #digitalbranding #knowledgesharing

Enhancing Viewer Experience with Ad Insertion in FAST Channels Free Ad-Supported Streaming TV (FAST) channels are transforming the way we consume content. Ad insertion technology plays a crucial role in this evolution by seamlessly integrating advertisements into streaming content. Here’s how it benefits everyone involved: 1. Relevant Ads for Viewers: By using viewer data, ads are tailored to match interests and preferences, making them more engaging and less disruptive.   2. Smooth Integration: Ads are inserted in a way that maintains the flow of the viewing experience, ensuring that interruptions are minimal.   3. Multi-Device Support: Whether on a smart TV, smartphone, or tablet, ads are consistently delivered across all devices, reaching audiences wherever they are. 4. Effective Monetization: Content providers can generate revenue while offering free content to viewers, creating a sustainable model for everyone. 5. Insightful Analytics: Track ad performance and viewer interactions to continuously improve and refine advertising strategies. Ad insertion technology in FAST channels not only supports free content but also enhances the overall viewing experience by making advertisements more relevant and less intrusive. It’s a win-win for viewers, creators, and advertisers alike! #Streaming #FASTChannels #AdInsertion #DigitalAdvertising #VideoStreaming #TargetedAds #ViewerExperience #MediaTech #Advertising #StreamingTV #anantadi

Did you know? 70% of GenZs are hooked on OTT platforms, always seeking fresh content amid shrinking attention spans. Uncover insights & decode their habits for better content creation, higher engagement, & relevant advertising strategy in 2024. #Vidgyor #adtech #streamingmedia #content #GenZ #viewers #india #streamingindustry #ottplatforms #ott #techtrends2024 #genzbehavior #consumerbehavior #advertising #streamingtrends #entertainmentindustry

🚀 Why Shoppable Videos on Connected TV? 📺✨ As consumers increasingly engage with content on CTV, shoppable videos offer a unique opportunity to blend entertainment and shopping seamlessly. This innovative approach allows brands to: 🔹 Enhance Engagement: Capture viewers’ attention with interactive content that encourages participation. 🔹 Boost Conversions: Turn passive viewing into active shopping, making it easier for customers to purchase directly from the screen. 🔹 Personalize Experiences: Deliver tailored product recommendations based on viewer preferences and behavior. Shoppable videos on CTV enables brands to transform the customer journey and deliver memorable shopping experiences. Are you ready to revolutionize your brand’s approach with us ? #videocomemrce #entertainment #live2ai #ConnectedTV #TechInnovation #shoppablevideos

LG Ad Solutions Launches Native Screensaver Ads, as the TV, Streaming, and Digital Video Industry Reflects on a Transformative Summer 📺🌞 Future of TV Briefing: How the TV, streaming and digital video industry spent its summer This summer marked a turning point for streaming, with YouTube surpassing Disney in TV watch time and streaming services gaining traction in the ad market. Streaming platforms reported profits, while traditional TV saw significant writedowns. Meanwhile, legal battles and AI concerns highlighted industry shifts. What does this mean for you? 🤔 The shift to streaming and YouTube’s dominance boost #publishers by increasing their #audience reach and ad #revenue opportunities. Advertisers benefit from higher engagement and targeted ad placements on #streaming platforms, though they must navigate evolving pricing and legal issues. Digiday https://lnkd.in/deY8QkqR LG Ad Solutions Launches Native Screensaver Ads LG Ad Solutions has launched Native Screensaver Ads for LG smart TVs, turning idle screen time into an engagement opportunity. This full-screen ad format, visible on home screens and content stores, aims to reach viewers multitasking on other devices. Studies show these ads significantly boost brand awareness, with increases of up to 2.5 times. What does this mean for you? 🤔 Native Screensaver Ads on LG smart TVs offer publishers and #advertisers a unique opportunity to #engage viewers during idle screen time. This format boosts brand visibility, enhances ad recall, and reaches multitasking audiences, driving higher brand awareness. ADWEEK https://lnkd.in/dsMYAzTx Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

With India's OTT landscape shifting towards content syndication, marketers and brands have a unique chance to expand reach and connect deeply with a varied audience. This strategic move not only broadens content distribution but also opens doors for creative advertising and brand integrations across multiple platforms. By leveraging syndicated content, brands can craft a unified and compelling message that resonates strongly with consumers, enhancing brand loyalty and creating a lasting impact in a competitive digital market. #OTT #Content #Marketing

CTV(Connected Television) advertising refers to the placement of video ads on internet-connected television devices or platforms. This allows advertisers to reach audiences by streaming content on smart TVs, streaming devices, and OTT (over-the-top) services CTV vs OTT? Connected TV (CTV) refers to television sets connected to the internet, enabling streaming of digital content via apps or platforms. Whereas, OTT (Over-the-Top) encompasses any content delivered over the internet. This includes CTV and content accessed on other devices like smartphones, tablets, and computers. Key benefits of CTV advertising: CTV advertising offers several benefits. Some of them include: Extensive Reach: Reaches audiences consuming content on internet-connected TV devices. Targeted Advertising: Enables precise targeting based on demographics, interests, viewing behaviors. High Engagement: Captures viewers’ attention with immersive, high-quality video ads. Measurable Results: Provides detailed analytics to track campaign performance and ROI. Flexibility and Creativity: Offers opportunities for innovative ad formats and interactive experiences. Premium Inventory: Access to premium content environments, ensuring brand safety and quality placements. The Ad revenue from CTV advertisement was $26 billion globally in 2023 and is Poised to touch $30 billion in this year 2024 which shows the Potential it carries. #advertising #ctvadvertising

Over-the-top (OTT) platforms have transformed how we consume content, providing a flexible, on-demand solution to media consumption. As businesses & content creators move toward OTT for a broader audience reach, building a successful platform requires a deep understanding of both technical & user experience considerations. Here are the essential features & factors to focus on when creating an OTT platform: The first thing users notice is how easy it is to navigate the platform. A clean, intuitive user interface (UI) makes the difference between retaining & losing viewers. High-quality content delivery is critical for user satisfaction. A robust CDN ensures that users can access content quickly & without buffering, regardless of their geographic location. This is particularly important for live streaming, where latency can lead to a negative user experience. OTT platforms must be accessible on various devices—smart TVs, mobile phones, desktops, gaming consoles, & tablets. Users expect seamless transitions between devices, where they can pick up where they left off, which makes multi-device compatibility a non-negotiable feature. To keep users engaged, offer personalized recommendations based on viewing history & preferences. Personalized home screens and user profiles help tailor the experience, increasing engagement & retention. A solid CMS allows for easy uploading, organizing, & updating of content. The system should support multiple content formats, including video-on-demand (VOD), live streaming, & even user-generated content. Deciding how to monetize your OTT platform is crucial. Common models include: Users pay a recurring fee for unlimited access. Free for users but supported by advertising revenue. Users pay per view or per download. Many successful platforms combine these models to maximize revenue. Ensuring the security of your content is paramount. DRM protects your content from piracy by controlling how media is used after it’s purchased or streamed. Understanding user behavior is key to improving the platform. Integrating analytics helps track what content is being watched, when, & on which devices. This data can inform #marketingstrategies, #contentcreation, & even #technicalimprovements. As your platform grows, so does the demand on your #infrastructure. Ensure your OTT platform is built to scale, whether it’s handling more users, expanding to new geographic regions, or offering new features like 4K streaming. Scalability should be a top priority from the start. Offering reliable customer support can set your OTT platform apart. Users encountering technical issues or having billing queries need quick & efficient solutions. By prioritizing these essential features, you'll create a platform that keeps users coming back, enhances engagement, & drives business success. Start with the right foundation, & your #OTTplatform can become a game-changer in the #digitalmedia landscape. #vensysco #businesssuccess Visit - vensysco.com

‘The Ormax OTT audience report 2024’ pegs India's current OTT audience universe at 547.3 million (or 54.73 crore), which translates to a penetration of 38.4%. The 13.8% growth in the universe over 2023 is entirely driven by the advertising video on demand (AVOD) audience, which grew by 21%, while the subscription video on demand (SVOD) segment witnessed a degrowth of 2%. #OTT #AVOD #SVOD #streaming #media #campaignindia #advertising #OTTplatforms

As OTT subscriptions grow and ad spending skyrockets, companies will need to offer cheaper, ad-supported options and focus on creating engaging, immersive content to stay ahead. This broader trend where advertising increasingly drives growth, surpassing consumer spending, demands that businesses will need to innovate beyond traditional models. #Streaming #Advertising #OTT