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Tune in at 12:30 ET today for our Gen Z roundtable on inclusion in the industry. I'll be chatting with Gen Zers to get their take on diversity, equity and inclusion efforts in marketing and advertising, representation and inclusion in ads, how the industry can attract younger talent, and more. Feel free to submit questions to our panelists as well in the link below. Ad Age https://lnkd.in/eiHHnau4

At Klever, we celebrate the amazing women who make our company thrive! Today, we're shining a light on Amal Elena Yassin, our incredible Director of Ad ops! In this crucial role, Amal leads our entire ad operations team, overseeing the technical side of how we deliver ads to our clients' target audiences. Amal's expertise in ad serving technology and programmatic advertising ensures our team has the cutting-edge knowledge needed to stay ahead of the curve. We asked Amal a few questions to get to know her and her experience here at Klever, check it out: Q: What's a moment in your career where you felt like you defied expectations? A: "Being recognized as a data demystifier in the industry and receiving the 2023 Top Women in Ad Tech & Media Award was a huge honor! " Learn more about this award: https://lnkd.in/gVhtgs5A Q: Biggest career achievement so far? A: "Without a doubt, being a founding member of Klever" Q: As a leader, how do you support and mentor other women in your organization? A: "I believe in sharing my experiences openly, fostering a sense of community, and acknowledging the unique strengths each woman brings. I encourage my team to speak up, share their ideas, and I support the work-life balance challenges that can come with being a mom." #womenintech #adtech #leadership #womenempowerment #worklifebalance

Working in advertising in my early 20s, I was told that I wouldn’t ever be assigned to the agency’s beer account because women didn’t understand the target audience. Around the same time, I was told that men tend to get promoted above women in the industry because they are naturally better at bigger picture thinking. A few years later, most of my female bosses had left the industry because they had young children and staying back at the office until 3am to meet a pitch deadline was no longer feasible. At 29, I couldn’t see a pathway into an agency leadership role, so I set up my own instead. Which is why Campaign Brief’s lack of women and people from diverse backgrounds in their top 20 ECDs list didn’t surprise me. This is not to beat up on those who made this list. They are supremely talented individuals, worthy of recognition. But if, deep down, your bias tells you that the reason there is only one woman on this list is because the rest aren’t good enough, I’d encourage you to reflect on the experiences I’ve shared above. Chat to any woman or person from an underrepresented group in this industry and you’ll find that barriers have been put up for them everywhere. So much so, it’s no surprise that there are very few that make it to the top. We all talk about needing to do better as an industry - and it starts by us checking our privilege before telling someone that they can’t do something because of their gender, ethnicity, parental status, background or otherwise.

It's the #finalcountdown to the Big Game... Zeta predicts that viewership will surpass last year’s record of 115.1 million viewers... fueled by a surge in female engagement 👸🏻 it's not just the #swiftie effect. 💡 The National Football League (NFL)'s commitment to diversity & providing opportunities for women is a big factor. - Approximately 46% of #NFL fans are #female (women/girls)...among that group, of girls aged 8 & above, 56% are fans of the NFL 😳 #girlpower That's not all. Zeta Data tells us there is a 5X increase in #commercial interests, with a substantial rise in advertising geared toward female viewers 👩🏻💻 💋 #Cosmetics brands are securing more commercial spots for the event, capitalizing on the expanding female audience 💄 - E.L.F saw a wildly successful 2023 campaign & are E.L.F.ing at it again running a 30-second ad showcasing their best-selling foundation this year 👏🏻 & let's not forget “Mr Irrelevant" (they said it not me) #BrockPurdy - who's in his 2nd year as a #starter QB for San Francisco 49ers reminding everyone in sports that heroes 🦸🏻♀️ can emerge from the most unlikely places 💪🏻 giving fans something to look forward to 🤗 #ZetaData also shows a 615% surge in sports #betting activity already for January 💰 #marketing #sports #dataanalytics #content

The #adindustry's lag in #diversity risks losing #GenZ, known for valuing authenticity and workplace inclusivity, according to a number of key sources including the Association of National Advertisers. Join Ad Age’s Feb. 21 roundtable with Gen Z to discuss this gap. Follow the conversation on LinkedIn, Facebook, and X: https://lnkd.in/eSHVeEPi Mitra Creative MitraCreative.com

“The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights.” Ad tech, traditionally male-dominated, is transforming as more women rise to leadership positions. This shift paves the way for their peers and gives voice and decision-making to underrepresented groups. eyeo VP of Marketing, Alexandra Soldan, quoted in the article, shares the vital role of mentors for success and has learned that she has the “opportunity and responsibility to amplify and inspire others.” To read more insights from industry thought leaders on what it’s like to be a woman in ad tech, check out AdMonsters' special International Women’s Day article. https://bit.ly/3Ir8Nqm #eyeo #womenintech #InspireInclusion #IWD2024

It's Super Bowl Sunday, and this year, there's a possible game-changing twist: a surge in female viewership! The Super Bowl, a colossal business endeavor, holds immense economic power. With women commanding 80% of household buying power, businesses have a unique chance to reshape the narrative and connect with this vital demographic. Here are some of the top ways they can accept the challenge: Shift Traditions: Say goodbye to stereotypical ads. Super Bowl marketing must reflect diverse narratives, resonating with multifaceted interests. Highlight Women in Sports: Beyond products, it's an opportunity to celebrate female athletes and acknowledge women's contributions to football. Embrace Diversity: Advertisers, ditch gender stereotypes! Craft ads that authentically portray diversity in family dynamics, professional achievements, and personal passions. This is the golden opportunity for CBS and the National Football League (NFL) to capture the buying power of women, setting the stage for a more inclusive and economically potent future in sports and entertainment. Read more: https://lnkd.in/eRYY3DPj #superbowl

Want to boost creativity and your bottom line? 📈 New research shows how DEI in advertising can do both. Diversity, equity, and inclusion (DEI) are more than just buzzwords. They are a recipe for innovation, better decision-making, and yes, even increased profits. 💰 In my and Aurelie Jacquemin latest paper, we explore the powerful impact of DEI in advertising, drawing on new findings from the Ipsos DEI metric. Here's a sneak peek: * Companies with diverse leadership see a 19% revenue increase. * Ads with positive DEI representation score 56% higher on sales lift potential. * Ads which present diversity in an inclusive manner tend to create a more empathetic experience. Want to learn how to make your advertising more inclusive and impactful? Read the full paper here: https://lnkd.in/g9QSCKmM #DEI #advertising #representationmatters #creativity #inclusion #marketing #brandbuilding

The story of Stanley teaches a valuable lesson: sometimes, success lies in finding the right audience rather than creating an entirely new product. Originally targeting working men, the Stanley Tumbler unexpectedly gained popularity with women through a blog post, leading to viral success. Embracing this new audience, with fresh colors and collaborations, Stanley jumped to a projected $750 million in sales in 2023, showcasing the power of finding the right market for your product. #Stanley #thenandnow