Savion Ray’s Post

Creating effective international communication campaigns requires understanding and sensitivity. To ensure respectful and impactful campaigns, discover three key elements to avoid in your global marketing efforts. Read our latest blog to learn more. https://wix.to/i6PumbC #newblogpost #InternationalMarketing #CulturalSensitivity #MandyQueenPR

Today we announce a further expansion of our European footprint, by welcoming the leading Dutch strategic communications agency, Issuemakers, to our group! Our Founder & CEO, Morten Rud Pedersen says it best in his comments: “𝑊𝑒 ℎ𝑎𝑣𝑒 𝑏𝑒𝑒𝑛 𝑎𝑐𝑡𝑖𝑣𝑒 𝑖𝑛 𝑇ℎ𝑒 𝑁𝑒𝑡ℎ𝑒𝑟𝑙𝑎𝑛𝑑𝑠 𝑎𝑙𝑟𝑒𝑎𝑑𝑦 𝑓𝑜𝑟 𝑎 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑦𝑒𝑎𝑟𝑠. 𝐴𝑠 𝑎 𝑟𝑒𝑠𝑢𝑙𝑡 𝑜𝑓 𝑒𝑣𝑒𝑟-𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑖𝑛𝑔 𝑑𝑒𝑚𝑎𝑛𝑑 𝑓𝑟𝑜𝑚 𝑜𝑢𝑟 𝑐𝑙𝑖𝑒𝑛𝑡𝑠, 𝑤𝑒 𝑎𝑟𝑒 𝑡ℎ𝑟𝑖𝑙𝑙𝑒𝑑 𝑡ℎ𝑎𝑡 𝑤𝑒 ℎ𝑎𝑣𝑒 𝑓𝑜𝑢𝑛𝑑 𝑡ℎ𝑒 𝑟𝑖𝑔ℎ𝑡 𝑝𝑎𝑟𝑡𝑛𝑒𝑟 𝑖𝑛 𝐼𝑠𝑠𝑢𝑒𝑚𝑎𝑘𝑒𝑟𝑠 𝑡𝑜 𝑓𝑜𝑟𝑚𝑎𝑙𝑖𝑠𝑒 𝑜𝑢𝑟 𝑝𝑟𝑒𝑠𝑒𝑛𝑐𝑒 𝑖𝑛 𝑡ℎ𝑒 𝐷𝑢𝑡𝑐ℎ 𝑚𝑎𝑟𝑘𝑒𝑡. 𝐼𝑠𝑠𝑢𝑒𝑚𝑎𝑘𝑒𝑟𝑠 ℎ𝑎𝑠 𝑎 𝑢𝑛𝑖𝑞𝑢𝑒 𝑚𝑎𝑟𝑘𝑒𝑡 𝑝𝑜𝑠𝑖𝑡𝑖𝑜𝑛 𝑖𝑛 𝑇ℎ𝑒 𝑁𝑒𝑡ℎ𝑒𝑟𝑙𝑎𝑛𝑑𝑠. 𝑇ℎ𝑒𝑦 𝑎𝑟𝑒 𝑒𝑥𝑝𝑒𝑟𝑡 𝑎𝑔𝑒𝑛𝑑𝑎 𝑠𝑒𝑡𝑡𝑒𝑟𝑠, 𝑎𝑛𝑑 𝑤𝑒 𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑖𝑛𝑔𝑙𝑦 𝑠𝑒𝑒 𝑡ℎ𝑒 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑐𝑜𝑚𝑏𝑖𝑛𝑒 ℎ𝑖𝑔ℎ 𝑙𝑒𝑣𝑒𝑙 𝑝𝑢𝑏𝑙𝑖𝑐 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠 𝑎𝑛𝑑 𝑖𝑠𝑠𝑢𝑒 𝑚𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡 𝑎𝑙𝑜𝑛𝑔𝑠𝑖𝑑𝑒 𝑝𝑢𝑏𝑙𝑖𝑐 𝑎𝑓𝑓𝑎𝑖𝑟𝑠 – 𝑏𝑜𝑡ℎ 𝑖𝑛 𝑡ℎ𝑖𝑠 𝑒𝑣𝑒𝑟 𝑚𝑜𝑟𝑒 𝑑𝑦𝑛𝑎𝑚𝑖𝑐 𝐷𝑢𝑡𝑐ℎ 𝑚𝑎𝑟𝑘𝑒𝑡 𝑎𝑛𝑑 𝑎𝑐𝑟𝑜𝑠𝑠 𝐸𝑢𝑟𝑜𝑝𝑒. 𝑆𝑦𝑏𝑟𝑖𝑔, 𝑀𝑎𝑦𝑘𝑒 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑤ℎ𝑜𝑙𝑒 𝐼𝑠𝑠𝑢𝑒𝑚𝑎𝑘𝑒𝑟𝑠 𝑡𝑒𝑎𝑚 𝑎𝑙𝑖𝑔𝑛 𝑤𝑒𝑙𝑙 𝑤𝑖𝑡ℎ 𝑜𝑢𝑟 𝑐𝑜𝑟𝑒 𝑣𝑎𝑙𝑢𝑒𝑠 𝑟𝑜𝑜𝑡𝑒𝑑 𝑖𝑛 𝑜𝑢𝑟 𝑁𝑜𝑟𝑑𝑖𝑐 𝑜𝑟𝑖𝑔𝑖𝑛𝑠 - 𝑎𝑛𝑑 𝑤𝑒 𝑎𝑟𝑒 𝑒𝑥𝑐𝑖𝑡𝑒𝑑 𝑡𝑜 𝑤𝑒𝑙𝑐𝑜𝑚𝑒 𝑡ℎ𝑒𝑚 𝑡𝑜 𝑡ℎ𝑒 𝑅𝑢𝑑 𝑃𝑒𝑑𝑒𝑟𝑠𝑒𝑛 𝑡𝑒𝑎𝑚.” 𝐀𝐛𝐨𝐮𝐭 𝐈𝐬𝐬𝐮𝐞𝐦𝐚𝐤𝐞𝐫𝐬:  Issuemakers was founded in 2008 by Mayke van Keep and Sybrig van Keep. The agency advises its clients on social and political issues that are or could become important to their reputation, profiling, and business continuity. It challenges its clients to see issues as opportunities rather than risks and to act accordingly. With its issue-focused approach, the agency often operates at the intersection of policy and communication, with a focus on content and impact. Issuemakers works for a diverse group of clients, including companies, government institutions, and social organizations. Since its inception, it has published the Issue Calendar annually, made the Issue Award possible, and organized the Issue Congress in January to highlight important developments in the field. A key expansion for our clients, we are now able to offer political engagement, stakeholder relations and corporate communications counsel across 19 European cities. #StrategicCommunications #Communications #PublicAffairs

How can government institutions effectively inform citizens in an age of disinformation and an influx of junk content generated by AI? The latest report on evidence-based public communication from the European Commission's Joint Research Centre is now out! 🎉 I am fortunate to have been part of the expert team behind this comprehensive guide. It’s packed with insights and practical tips for anyone committed to responsible public communication. The key word is "TRUST." For details, see the report :) A huge thanks to Mario and Laura for leading this incredible project! 🙌 #PublicCommunication #Trust #Research #Collaboration #CommunicationStrategy

Ahead of any project, proposal or development, it is imperative that stakeholders are kept in the loop about what is happening, why it’s happening, and how they’ll be affected. Whether a legal requirement or simply following best practice, planning communications and public consultations are crucial in ensuring relevant groups are engaged and informed. In this blog, we dive into this topic to give you all of the information, advice and guidance you need to make your resident communications as relevant and effective as possible. Find out our 7 best practice tips for your planning communications and public consultations here: https://lnkd.in/gch93q_H

Such an excellent example of the behavioural sciences contributing tangible, actionable improvements to "public communication", our understanding of which Mario Scharfbillig eloquently so clarifies must be expanded to bigger picture concepts of engagement, exchange, interaction. I'm a fan of Conrad & Poole's description: "Communication is generally defined as a process through which people, acting together, create, sustain, and manage meanings through the use of verbal and nonverbal signs and symbols within a particular context (2011). But even if we expand our minds to get past outdated perceptions of public communication as "message delivery", we still need #behaviouralscience to show us HOW to make this process more useful, more constructive, more trustworthy. Grateful to JRC and so many other amazing research centres for giving policy makers clear and concrete ways to improve how we approach communication. We need to gather and apply #behaviouralinsights regularly to better foster the collaborative human work that is 'creating, sustaining and managing meaning'. Changing communication for the better means changing how we go about it -- by starting with understanding the barriers to the engagement we seek, and re-designing processes and tools to make connecting, discussing, deciding easier.

in our session at #ESOF2024 last week on "Is risk communication ready for AI?", Agnieszka Gadzina-Kolodziejska from the JRC referred to this report that had just been launched that day and we would promised we would share the information for anyone interested. Mario Scharfbillig who was part of the team on the report expand below on what it includes.

And here it is, our much awaited next report under the Enlightenment 2.0 Research Programme: 🙊 🙉 🙈 Trustworthy Public Communications 🙊 🙉 🙈 together with stellar Laura Smillie. What does public communications even mean? 🤔 Well, it means so much more than campaigns and speeches. It means everything from press releases, website content to government hotlines and forms to be filled out (yes, ALL the forms...). The report is a guidebook for what public communication should be: - In times of multiple crises, democratic backlash, disinfo-filled environments and personal challenges, communicators no. 1️⃣ goal should be to build trust. - If people don't trust us, it doesn't matter what we have to say anyway. - How do you build trust? By being trustworthy (duh)! That means being "intelligently open" so that information is intelligible, usable and assessable, so that citizens can assess its quality, reliability and honesty themselves. How do we know that it is? Listen to people! Therefore, we also need to: - invest more in better listening to citizens (not just using social media goo, get our own infrastructure for citizen engagement), - decide up-front whether our communication goal is to inform or change behaviour and be transparent about it. Communication can be it's own policy tool, but we need to be open about it, - use the latest science for how to influence and listen best (nudge, nudge plus, boost, sludge, you name it), - evaluate properly whether we achieved our outcomes (and plan this ahead!), - and lastly, in times of rapidly changing information environments, we need to invest more in public communicators' skills and competences to be up to the task. ✔ All of that is in the report, with tips and tricks for how to implement this. https://lnkd.in/eYbBykB6 Of relevance to: EU Science, Research and Innovation David Mair Jolita Butkevičienė Thomas Hemmelgarn Colin Kuehnhanss Hendrik Bruns Hannah Nohlen Marion Dupoux Nives Della Valle, Ph.D., Alexia Gaudeul Emanuele Ciriolo Ângela Guimarães Pereira Karine Badr Carlotta Alfonsi David Goessmann Carlos Santiso Dana Spinant Telmo Baltazar Bernard Magenhann Kristian Krieger Nicole Romain

The fourth in our series of reports aimed at helping policymakers and public administrations understand how humans think, deliberate and decide political issues. This one is for public communicators working in a demanding information environment for democracy. Previous reports here: https://lnkd.in/eZ6NMQ2e

You've put the work in—but how do you know if your public affairs strategy is paying off? Measuring public affairs success goes beyond counting meetings or opening emails. Success is about shifting perceptions and establishing long-term credibility. Set clear, measurable objectives from the start—securing a spot on a panel or achieving broader brand recognition within EU circles. 💡 Work with an experienced agency that helps you execute, track, and evaluate the impact of your communications, ensuring a strategy that continuously evolves and improves.

📉 Building your brand’s reputation can take years – but one slip in your editorial processes could be all it takes for it to come crashing down.   Obviously, avoiding a reputation catastrophe is a priority for any hardworking company or comms team. This is why it’s so crucial to have robust quality control measures in place.   In this article, we look at the importance of employing due diligence in corporate communications – and explain why this is a core part of our approach at Speak. 🔍   Link in comments.