I picked some of these up to share for Derby day. Such a great variety of flavors and the perfect size. We had a good time trying them. I didn’t see the jalapeño… now I want to try that one. Hahaha.
Instead of splurging on just one Super Bowl 30-second commercial, imagine the impact of investing in an in-store kiosk campaign that generates 6.8 billion impressions over 12 months at a CPM 95% lower than the cost of the big game.
Terraboost offers brands a game-changing opportunity to captivate their audience on the path to purchase and stand out from the competition.
Contact us to discover how Terraboost can help your brand score a touchdown! https://lnkd.in/eXzUCu7u#superbowlads#advertisingstrategy#superbowlcommercials
We had an incredible time with Joshua Payne from Gymshark this Wednesday evening! 🤩 Thank you for delivering such an inspiring talk on #analytics and spending time with us!
Also, a big thank you to everyone who attended and contributed to the success of the event! Make sure to follow our LinkedIn and Instagram for more engaging content and future sessions if you haven’t done so! 😉
#BayesBusinessAnalytics#BayesBusinessSchool#Bayes#BusinessAnalytics
Last night's Super Bowl LVIII certainly brought a lot of entertainment, in more ways than one 🍿
The close match between the 49ers and Chiefs had a lot of people on the edge of their seats! We always wait with anticipation for the commercial breaks to see the ads that brands have whipped up in an attempt to resonate with viewers.
A memorable Super Bowl ad can not only elevate a brand for consumers but also helps generate value for the brand by creating impactful narratives around a product; thus changing how consumers perceive it.
Our top picks from last night:
'Javier in Frame' by Google
'Michael CeraVe' by CeraVe Skincare
'Can't B Broken' by Verizon
'Like a Good Neighbaaa' by State Farm®
'Dina & Mita' by Doritos
What were your favorite ads from the Super Bowl?
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#ReviewingTheBest#SuperBowlAds#MarketingMagic#AdReview#svanyc#mastersinbranding#SuperBowl#svamastersinbranding#svamib#schoolofvisualarts#sva#svabranding#branding#gradschool#mpsbranding
I’m starting to hear about brands spending marketing $ on the Super Bowl this weekend & this CPG girlie is getting excited 🤩
Which brands are you hoping to see during the big game this weekend?! I’m rooting for the “little guys” who aren’t so little guys anymore!
Pumped to see poppi 🫧🩷 I have a good feeling about this years commercials.
Also taking bets on Usher’s opening song below 😂⬇️
#superbowl#superbowlLVIII#superbowlcommercials#tvcommercials#biggamemarketing#influencermarketing#cpgmarketing
We're reminiscing about the #advertising#moments that caught our #attention last night during the big game. Best put from our client, Brodie Dunn at Frito-Lay:
"Super Bowl Advertising has often been seen as a the biggest moment for brand in the public’s eye. Today, we celebrate all brands for their epic moments during the big game! There’s something to be said about capturing “in the moment” activity: the context, the setting, the distractions and the attention. Being able to measure what somebody not just notices but is actually paying attention to, is critical and often missed in the measurement ecosystem of insights and marketing. We are partnering with MESH Experience this year to help us understand the full context of what it means to actually grab America’s attention at this iconic event. This includes how that extreme attention impacts our brand’s connection and consideration to people that watch and shop for the big game!!"
What were your memorable moments from the big game?
#advertisingandmarketing, PepsiCo, #attentionmetrics, #SOE, #noticeability
Who else thinks that Ryan Reynolds is a marketing genius?
Not only does Ryan Reynolds deliver authenticity, innovative brand partnerships, viral marketing strategies, social media prowess, and entrepreneurial drive. He also employs a rapid advertising technique known as "fast-vertising" swiftly developing and sharing content in response to current events and trending topics. This approach has proven to be effective, leading to substantial growth in revenue for his businesses.
For example, in 2019, when the infamous Peloton ad missed its mark, Ryan Reynolds capitalised on the opportunity. Within 48 hours, he had hired the same actress that appeared in the Peloton ad and created a 'spin-off' commercial for his company Aviation American Gin. Reynolds released the ad by sharing it with his 16M followers, and the ad went viral.
Whether he's promoting a film, a brand, or even himself, Reynolds' marketing acumen has consistently delivered impressive results. His ability to entertain and engage audiences while effectively marketing products and projects is a testament to his genius in the marketing realm.
It feels right to leave you with the man himself, and even though it's only Monday, in my book, there is never a wrong time for Ryan to teach us how to make the perfect autumnal Negroni…enjoy!
#fastvertising#aviationgin#marketing#ryanreynoldshttps://lnkd.in/esuqW4eB
It’s Super Bowl week and we’re ready for the ads – okay fine, the game too. 😏
For brands, Super Bowl week is one of the most important times of the year to make a splash. With most of the nation’s eyes glued to the screen for a few short hours, there's no better time to build trust, shift minds and win hearts.
Leading up to the big game, we’ll be sharing our picks of the most iconic brand moments. Now let's kick things off with a classic!
🏆 Super Bowl Rewind: When Branding Went Viral 🏆
Coca-Cola: “The Instant Classic”
This Clio-winning masterpiece moved the goalposts to create what we believe to be the first iconic Super Bowl commercial. With the day’s greatest football talent and perfect catchphrase, Mean Joe Green and The Coca-Cola Company went the distance (and scored).
Years later just like Coca-Cola, it remains a classic.
#football#superbowl#ad#advertising#marketing#brand#cocacola
🌟 Rising from the Shadows: The Matrix Brand's Strategic Ascend Amidst Market Shifts 🌟
In the dynamic landscape of consumer choice, few moments offer as profound an opportunity for emerging brands as a market shake-up. Recently, amid the widespread boycott of Pepsi, a national gem, Matrix, has swiftly captured the spotlight.
Long under the radar, Matrix has now become ubiquitous, its presence felt through a blitz of street-side billboards and vibrant social media campaigns. This isn't just about seizing the moment; it's a testament to the brand's agility and understanding of the pulse of the nation.
Let's take a moment to appreciate the strategic finesse of Matrix and what it represents for our industry. In times of change, the bold take the lead.
It’s their time to SHINE!!
#ادعم_المحلي#boycott
https://lnkd.in/d5jiW8QZ
Another example of brand engagement. Ben Affleck is a known DD customer, so it was a perfect match. The commercial itself is nothing new creatively but it is an effective use of celebrity “influencer”, integration of multiple digital platforms, platformation, merchandising and product introduction.
P.s. they sell the merch in the US digital store.
Do you agree?
#marketing#superbowl#branding
Maintenance Supervisor, Barton 1792 - Millwright Journeyman Local 1076
1moI picked some of these up to share for Derby day. Such a great variety of flavors and the perfect size. We had a good time trying them. I didn’t see the jalapeño… now I want to try that one. Hahaha.