ScaleSauce’s Post

Context is the new flavour for Next India. Small Batch's latest campaign 'At the Table' garnered 10K organic views 120+ shares in under 30 hours of launch. All because we tapped squarely into a simple truth: memorable food experiences happen in relatable contexts. We shifted the narrative from 'Here's another gourmet sauce' to 'Here's how your next Friday night soirée becomes unforgettable.' When building a gourmet brand for Next India, setting the stage matters as much as the hero product. The consumer isn't looking for fantasy; no mad hatter tea parties or dining with the Kardashians, they're looking for a better reality. You give them that and metrics follow naturally. #ScaleSauce #SmallBatch #NewCampaign #MarketInsights #AtTheTable #NextIndia Yogi Vashishta | Ruman Agarwal | Amit Dalmia | AmritKaur Bhatia | Raashi Singhi

To view or add a comment, sign in

Explore topics