Sébastien Moutte’s Post

Left Cannes Lions International Festival of Creativity with many takeaways from our beachside chats. Here’s our top 5:👇✍️ 1. Investing in Women’s Sports is Smart Business.♀⚽ The deep imbalance in resources allocated to women’s sports compared to their male counterparts is a massive missed opportunity. 2. Privacy-First Data Collaboration is King. 🤝 📈 Now, more than ever, the industry needs cross-platform, privacy-first data sharing to make media better for everyone. 3. Niche Audiences Win.🎵 ♻ Reclaiming our value starts with taking the legacy playbook — and burning it. Broad demos won’t cut it when advanced audiences reflect the diverse and dynamic makeup of the US. 4. A Multi-Currency World is Here.🔢 🌎 What’s at stake in relying on a legacy-based approach to currency? $142B ad dollars. Advanced currency allows for precise measurement of advanced audiences and business outcomes to waste less money. 5. Cross-Platform Measurement Requires Modern Tools.💫 🛠 We exist in a modern advertising ecosystem. We need modern measurement solutions to accurately assess real-world outcomes from advertising efforts across platforms. Leaving Cannes with more momentum than ever as we bring forward the future of measurement. 🌟 Shoutout to our wonderful panelists and partners: Amruta Gupta, Theodore Sweetser, Scott Ronay, Jose Ferreira, Daniel Aversano, David Porter, Sébastien Hernoux, Bill Stratton, Lorry Destainville, Ryan Brendle, Logan Kingman, Liz Rutgersson, Angela Ruggiero, Maya Herm, Sherry Pitkofsky, Travis Scoles, Sarah Warner Harms, Evan Shapīro, Lisa Giacosa, Seun Odeneye, and Alexander Dao.

Cannes Lions has its own ‘walled garden’ – but is it a bug or a feature? In my final column covering this year’s festival, I ask why there is still a (very physical) disconnect between the creative and media industries here in Cannes - and why creativity isn't just a realm for the ‘big ideas’ visionaries. With even the Lions judges themselves saying that the standard of some entries “just wasn’t exceptional” and with creatively awarded ads now performing ‘average’ compared to previous years, do we need a rethink on what modern marketing creativity actually is? And is this a way to build a more joined up festival next year? Read my full column in the comments below, FREE TO READ today alongside my five daily travelogue articles written on the ground in Cannes Lions 2024. Just login or create a free account for early bird access to all 6 articles. Thank you to... Hugh Stevens, LiveRamp, Orlando Wood, System1, Sir John Hegarty, The Garage Soho, Charlotte Rawlings, Campaign UK, Andrew Tindall, System1 ...for their input and/or inspiration in writing this article. Joseph Arthur Jyoti Rambhai Reem Makari Celine Yaseen Samantha Johnston Jess MacDermot #performancemarketing #canneslions #marketing #creativity

Cannes Lions may be coming to a close but the World Media Awards are open for entry! Just one week to go if you want to take advantage of our Early Bird offer and save 25% off the standard entry fee. Start your entry by Friday June 28th and you'll qualify for the discount. The good news is, you'll still be able to make changes to your entry right up until the final deadline on Thursday 12th September. If you need more information on how to enter head to https://lnkd.in/eUAppVrV It's a win-win! What are you waiting for? #Awards #ContentMarketing #InternationalAdvertising

While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.

🌟 Maximize Your Cannes Lions Investment! 🚀 Hurray, the dust has settled after the intense Cannes Lions submission process. You've invested heavily in creating standout case films and presentation boards. But what happens to these assets now? Their usefulness shouldn't stop there! 📝 I've just shared a new blog post detailing how you can repurpose your Cannes Lions campaign assets to continue gaining value from them throughout the year. From leveraging them for case studies to entering them into upcoming award shows like the The Gerety Awards, The Drum Awards, Festival of Media's M&M Global Awards and more, there are numerous ways to extend their lifespan and effectiveness. 🏆 Plus, a resource that can’t be missed: Our Ultimate, Always Up-to-Date Marketing, Media, and Advertising Awards Show Directory. This comprehensive guide is your gateway to over 40 relevant award shows and preparing your entries to maximize their potential. 🔗 Read the full blog here https://lnkd.in/dFxgk8pz and discover how to keep your campaign assets working hard for you! 💬 Interested in the Awards Show Directory? DM us "Access" for a special introductory offer! Let's ensure your creative work continues to receive the accolades it deserves. #CannesLions #Marketing #Advertising #AwardShows #CreativeIndustry

I counted the Cannes Lions entries so you don't have to! 😉 Total entries are down 1.1% from last year. But don't cry for Cannes; they still pulled in an estimated $36M on entry fees, alone. The Mobile category was retired and a new Luxury & Lifestyle category was added. Beyond those category changes, it's interesting to see the entry trends—what attracted more entries and what fell? Innovation, Social & Influencer, and Creative Commerce are ⬆️. Pharma, Entertainment for Gaming, and Creative B2B are ⬇️. ADWEEK reports that total entries are down 38% from the high-water mark of of 2016. But attendance and revenue are up; the festival generated $129M in 2023. Click through the report below to see the numbers. #CannesLions #FestivalOfCreativity #FestivalOfMoney

Never much mention in these articles about people not being invited back to judge again if they speak their mind about the work. Or they point out the collusion and fraud rampant in the award shows circuit. SEC take note. It's a small part of why I quit the 'industry' – though there really are some great people and ideas left (up in the rarest crema part), it's mostly become an engineering and accounting industry and it's getting a bit..."too hyper" and interconnected with other industries for quite many of us. And really, though real peer recognition is great - especially for craft – it's just become too clear the role the shiny awards play in keeping us all distracted from the harsh reality of how our world is working. "Well, what can we do?" is basically what thousands of people say when we all go "yeah, we know." Well, what have you been saying with YOUR mic? We always knew they'd come to gut the real creative departments first. I'd rather work with a real storyboard artist any day than the homogenous templates and ai bullshit now permeating the industry – and industries – at large. Farm or be farmed? How about them seeds...? It's becoming an autotune, lease-our-lives, pay-ahead-as-we-go panopticomic con and I decided to try something different. I'll walk away with my last award. Scriptwriting Gold. You can decide if it was worth it. I creative directed that project. I could've contacted them to change the credentials. But really, it's already on the record. Judge work for what it really is. That's all that ever matters. Sorry to self promote on here by pointing to my last award but hey, I know my job and I do it better than a lot. Not all. But a lot. Just need to edit better. Working on it. On what? It. What is it?

Cannes In Cairns has come to a close! Known as the “Antipodean Festival of Creativity,” the Cannes in Cairns Festival has established itself as one of the premier industry events in Australia. Supported by several partners, including News Corp Australia, some of our News Xtend team had the privilege of participating in this special four-day event. With over 100 speakers and 10 fantastic networking events, the festival brought together experts in advertising, media, marketing, tech, and more. Here were some of the key takeaways: 1. Accessibility in #advertising: Advertisers are potentially missing out on $13 trillion globally by not making ads accessible. Adding captions or using easy-to-read fonts can help businesses engage with a wider audience. 2. "One way in, one way out" approach: Hushidar Kharas, Head of Prime Video Australia and New Zealand, shared this innovative strategy. It involves testing new ideas in teams with calculated risks and quickly moving on if they don't work. Hushidar emphasised that some of Prime Video’s/Amazon’s most significant successes have come from this approach fostering a culture of continuous improvement and minimising resource waste. 3. Inclusivity, diversity, and responsibility: There is a strong emphasis on these values in advertising. It’s important to think about where your brand or business can make the most impact and focus on providing solutions. We can’t wait to attend next year. Thanks, #CannesinCairns for having us! #NewsXtend #NewsCorpAustralia #CannesinCairns2024 Belinda MacPherson Karen Gill Matt Paine Edgardo (Jed) Tallada Amelia Faulkner Lisa Gillman Medha Mittal Mady Mitsoulas Anthony Christian Jacob Hoskins Sophie Madden Tristan Paul C. Andy Reeves Hannah Myers Emily Walker James Comino

CANNES LIONS 2024 Conversation ? I am interested if there are people ( particularly senior creatives and strategists ) who might be interested in discussing the blueprint for a modern iteration of an independent worldwide creative network and the strategies to execute a new model if the investment capital was available. If you are up for a conversation send me a message. #reinvention #advertising #creativedisruption #canneslions2024 #upstartagency #creativeindependence #newbusinessmodels

I am reposting this. For people who messaged me, all conversations are off line and private - of course. I am exploring an alternative model for global creative collaboration and IP development. Not quite a DAO, but something similar that will have a blended business model. The creatives I always worked best with thought beyond the boundaries of advertising and their next salaried role. However, there were no obvious pathways and channels for them to build and profit from their ideas. I believe this remains true. The existing model severely limits the economics of personal creativity. I know that can be changed. It does not mean abandoning brand work, it means a broader canvas, alternative business models, new forms of enabling partnerships and greater freedom. #upstartnetwork #creativitybeyond #impossibleideas #creativegrowth #wealthandideas #creativecapital