SEPHORA’s Post

Inclusivity means Empowering Women at Every Level.

Something so cool just happened. I recently coached a team to build the confidence required to nail their first Sephora & ULTA presentations. The team members were junior. They had minimal retailer presentation experience so fear was high and confidence was low. I get what that’s like walking into the boardroom with all eyes on you. I did my first pitch to Sephora when I was 24. I remember the nerves the night before. I remember the what if’s flooding me. But instead of indulging in the fear, I shifted into excitement & possibility. I helped this team do the same. When we started working together, the team was thinking ⤵️ ❓What if we mess up? ❓What if we forget what we are supposed to say? ❓What if they think we are idiots? ❓What if the tech doesn’t work? ❓What if the product samples don’t arrive in time? After our time together, they shifted into thinking ⤵️ ⚡️No matter what happens - We’ve got this⚡️ Fear, doubt & insecurity are feelings that subconsciously eat away at the confidence required to stand in front of a room to present with authority. What I help women do is shift out subconscious confidence killing behavior and into self belief & trust. ⚡️When you believe you can, you will. ⚡️When you trust you can make it happen, you will make it happen. ➡️ For this team, they led with a huge dose of belief and trust which created the result of NAILING the presentation to get the retailer buy in. They now have a launch date and are prepping to go live. I am so proud of them and their willingness to get the support needed to succeed. Do you and your team need the same support? If so - I am here for you 💝 PS: Enjoy this throwback pic to little 24 year old me who was flooded with excitement as I was about to do my first Sephora Market Week Presentation. Sending so much love to that version of myself who bravely stepped up to the plate & presented to a room of 30+ Sephora team members & buyers. I just remember thinking how ready I was for that moment and how thrilled I was that this dream was coming true at such a young age 🤩🙌🥳

Acknowledging the different identities of consumers is relevant to every industry. I spent years doing this work in the film industry. These efforts are not meant to divide or further marginalize, but to create partnerships, highlight our similarities, and celebrate what makes us all unique. As I now work across a variety of sectors, I see the universal themes that bond each industry in this work. I like to celebrate companies like e.l.f. Cosmetics, who take real action on their mission. Their belief that "anything is e.l.f.ing possible" drives a company that disrupts norms, shapes culture, and connects communities through positivity, inclusivity, and accessibility. Starting today, e.l.f. Cosmetics is taking over Sephora Mexico, both in-store and online, democratizing access to their premium-quality, clean, and vegan products at mic-drop prices. By offering cruelty-free and Fair Trade Certified™ beauty products, e.l.f. empowers their community to express their truest (s)e.l.f. without compromise. This is a brand truly living out its mission, and I’m excited to see the impact they’ll continue to make. E.L.F. BEAUTY #impactmarketing #strategicmarketing #representation #socialimpact #marketing #brandstrategy

Farewell to Sephora in South Korea: Reflecting on beauty retail trends. In recent news, Sephora announced on their social media accounts,"With heavy hearts, Sephora has decided to terminate its operations in Korea." As a beauty enthusiast, Sephora's presence in Seoul was significant, offering accessibility, diversity, and a wide range of international brands. During my time living in Seoul in 2021, Sephora provided a new world of excitement. I was thrilled to see brands like Fenty Beauty available for the first time in Korea, offering more variety in shade ranges for people with darker skin tones. However, Sephora's decision to leave South Korea wasn't solely about financial losses—it reflects a broader shift in the beauty retail landscape. Local competitors like Olive Young and Chicor have been dominating the market with their extensive range of K-beauty products, challenging international retailers like Sephora to adapt or bow out. As we bid farewell to Sephora in South Korea, it raises important questions about the future of beauty retail in the country. How will local retailers continue to innovate and meet the evolving needs of beauty enthusiasts, particularly in terms of diversity in product offerings and shade ranges? Whether you're a beauty lover or a casual observer, I invite you to join the conversation and share your thoughts on what Sephora's exit means for the future of beauty retail in South Korea. 💬✨ #𝘀𝗲𝗽𝗵𝗼𝗿𝗮 #𝗸𝗯𝗲𝗮𝘂𝘁𝘆 #𝗿𝗲𝘁𝗮𝗶𝗹𝘁𝗿𝗲𝗻𝗱𝘀 #𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 Picture by Sephora via Fashion United 📷

SEPHORA Recently I hosted a virtual moment to pause with my colleagues and have some virtual fun together. Celebrating wins, big or small is so impactful. Each victory, no matter its size, is a testament to our hard work, resilience, and commitment. It's not just about reaching the finish line, but also appreciating the journey that got us there. 2023 was a year that shed light on new opportunities, changes and obstacles for our team. Celebrations foster a sense of accomplishment and boost morale, but they also play a crucial role in strengthening our collaborative relationships. They remind us that our successes are not achieved in isolation, but through the collective effort of a dedicated team. Having fun together isn't just an added bonus, it's a key driver in achieving our goals. Shared laughter and joy create a bond that fosters a sense of unity that is truly invaluable. Here you can see my teams findings after I told them to race and find something blue in our "Find Something" game. Don't mind my face, I was focused on capturing the moment haha. We spent time diving further into our Gallup strengths and how they show up in the way we work. We had some fun in sharing some favourite personal stories and ended with some friendly competition. Mikala Medeiros, M.Ed.Vanessa Savanh Abeha Ali Let's continue to celebrate our wins, elevate our relationships, and remember to have fun along the way. Because together, we are stronger, more resilient, and capable of achieving great things. #sephora #sephoralife #greatplacetowork #collaboration #resilience #Teamwork #Success #Celebration"

My love for SEPHORA as a brand is no secret. I’ve always admired their loyalty program and how beautifully they stay true to their vision and mission in everything they do. Recently, Anuja K from Vajro shared a photo of a Sephora store that she took from The Dubai Mall. This inspired me to dive deeper into their strategies and brand values. Over the last two days, I’ve been assessing all of Sephora’s prominent channels and customer touchpoints, curating them into a swipe file. It’s almost ready, I’ll share the link to the files in a series of posts. Sephora shows us that brand loyalty doesn’t emerge from just a loyalty program. It’s a culmination of every single interaction and experience the customer has with your brand. The more I dig into their strategies, the more I believe that Sephora is a living demonstration of this quote: When women support each other, incredible things happen. In life, in business, in everything <3

As Sephora continues to compete with Ulta Beauty, its focus on luxury, innovation, and personalized customer experiences keeps it distinct. Sephora’s curated range of high-end brands like Fenty Beauty, Dior, and Pat McGrath Labs appeals to those seeking premium products, establishing its position as a leader in the prestige beauty market. Its focus on luxury, exclusivity, and personalization sets Sephora apart from Ulta’s broader, mass-market approach. A key driver for Sephora is its tech-savvy strategy. Digital tools like Virtual Artist and Color IQ allow customers to virtually try on makeup and receive personalized recommendations. These features have elevated Sephora’s e-commerce experience, offering a cutting-edge advantage over Ulta in digital engagement. As consumers increasingly shop online, Sephora’s tech-driven shopping experience is helping to bridge the gap between physical and digital beauty retail. The “Clean at Sephora” initiative has been instrumental in attracting environmentally-conscious consumers who prioritize clean, vegan, and cruelty-free beauty. This program highlights Sephora’s commitment to sustainability, making it a top choice for consumers seeking ethical beauty products, a focus that contrasts with Ulta’s more inclusive, but less specialized, product offerings. Sephora’s partnership with Kohl’s is another significant move in its growth strategy. With plans to open 850 Sephora at Kohl’s locations by 2025, this partnership brings Sephora’s luxury beauty products to suburban markets, expanding its footprint. By strategically aligning with Kohl’s, Sephora not only increases accessibility but maintains its prestige branding, ensuring it reaches a wider audience without losing its premium appeal. This mirrors Ulta’s partnership with Target, but with a more refined focus on high-end products. While Ulta’s loyalty program is known for offering cash rewards, Sephora’s Beauty Insider program focuses on personalized perks like exclusive gifts, early access to new products, and curated beauty classes. This experience-first approach helps Sephora build deeper, long-lasting relationships with its customers, distinguishing it in a competitive marketplace. From a financial perspective, Sephora benefits from its parent company LVMH’s strong performance in the luxury sector, with LVMH’s stock continuing to grow steadily. As luxury demand recovers post-pandemic, Sephora is well-positioned to capture the resurgence in beauty spending, especially as travel and social activities ramp up. #Sephora #LuxuryBeauty #RetailInnovation #CleanBeauty #KohlsPartnership #StockMarket #DigitalBeauty #Skincare #Makeup #ContentEconomy

Retail Today / Retail Renaissance: The business of “BEAUTY”, now exceeding $500 Billion Dollars in sales! One of the retail leaders in this sector SEPHORA. #beauty #sephora Sephora the French Beauty Retailer owned by LVMH, international world leader in luxury brands. Luxury Group LVMH had a fantastic record setting 2023, $86 Billion in sales. #LMVH Sephora has been driving some of that growth and success, with almost 3,000 stores, estimated sales of $18 Billion, a +25% sales increase in 2023! #sales They also have developed relationships with JCP and Kohl’s for their store-in-store concept. #jcpenney #kohls The beauty industry is estimated to reach $600 Billion in the next few years. I have attached an article that provides the insights for this opportunity. #opportunity #retail #retailtrends #retailstrategy #retailexperience #shoppingexperience #stores #ecommerce #brandexperience #brickandmortar #beautyindustry #beautybusiness #beautyproducts #TopRetailExperts

Sephora: A History of Innovation in Beauty 💞 The story of Sephora is one of innovation in the beauty world. Here is a summary: ✨ 1969: Founded under the name "Shop 8" in Limoges, France. Dominique Mandonnaud wanted to offer a new concept where customers could freely test products, which was rare at the time. ✨ 1970: Opening of the first Sephora store in Paris. ✨ 1979: Launch of the first self-service Sephora store. ✨ 1993: Acquisition of Sephora by Dominique Mandonnaud, who merged the company with his own chain of perfumeries. ✨ 1996: Integration of Sephora into the LVMH luxury group. ✨ 1997: Opening of the Champs-Élysées store in Paris, a landmark event with 1500 m² dedicated to beauty. ✨ 1999: Launch of the Sephora website in the United States, which quickly became the largest Sephora store in North America. Since then, Sephora has continued to expand internationally, offering a wide range of products from renowned brands and its own brand, Sephora Collection. The company also focuses on digital innovation to offer an optimal customer experience. Sephora in Numbers: ✨ Global Presence: 35 countries Over 2,700 stores 46,000 employees (including 39,000 in stores) ✨ Sales Breakdown: North America: 50% Europe: 30% Asia: 20% ✨ Other Key Figures: 78,000 product references 390 million in-store visits each year 25 million active customers worldwide Sephora's goal is to reach a turnover of 20 billion euros. To achieve this goal, Sephora innovates in each of its stores, both in terms of its loyalty program and its services. But that's not all, in-store advertising is a subject in its own right for the group. LEDECA is proud to support Sephora on several continents with our partners, through its Flagship stores as well as its city center stores. SEPHORA makes beauty in the general sense a non-negotiable subject! A leitmotif that we find ourselves in without difficulty! We are proud to present some of its achievements! #LEDECA #ALWAYSBRIGHT 

Gen Z has spoken! According to a recent Harris Poll, Ulta, Sephora, Yeti, and Aldi are among their top brand choices. 🌟   These brands have successfully captured Gen Z’s attention by focusing on quality, affordability, and social responsibility. Ulta and Sephora are praised for their inclusive beauty products and engaging store experiences, while Yeti’s durable and stylish outdoor gear resonates with Gen Z’s adventurous spirit. Aldi’s commitment to affordability and sustainability has also made it a favorite.   Understanding what drives Gen Z's preferences is key to winning their loyalty. For marketers, this means creating products and campaigns that reflect the values and expectations of this dynamic generation.   What strategies do you think make these brands stand out to Gen Z?    #GenZ #BrandLoyalty #ConsumerTrends | Eran Nizri Yonatan Arami itamar gonsherovitz