Setupad’s Post

Is your ad revenue stagnant or on the decline? You're putting out quality content, but your ad revenue just isn't reflecting its worth. The culprit might be a misunderstood metric: eCPM. Don't worry, it's not magic (although the results might feel like it)! Our new blog post breaks down eCPM for publishers like you. Learn how to calculate it, optimize it, and finally MAXIMIZE your ad revenue! Here's the link to access our blog on eCPM - https://lnkd.in/gRq8bCmW #eCPM #adtech #publishers ##advertisingtechnology #admonetization

Worth thinking about if you're a publisher! If your current Ad solutions partner has direct campaigns (and that's if they have any direct campaigns at all 😉), what's to stop them from saving the best campaigns for their own domains? It's more of a win for them as they won't even have to share any of the revenues 💰

Attention #MediaVendors, #Publishers and #AdNetworks! Do you currently offer your clients Creative Services or Custom Digital Ads? Have you considered outsourcing, or perhaps you already are? As some of you might know, we started our company back in 2017 with the sole intent of designing and creating custom digital ads for Media Vendors in Canada - and now for the US and Europe. We're perfectly happy to be behind the scenes, but we've also acted on behalf of our Media Vendor clients and managed client strategy & KOC calls as well! Our clients love us because we're very knowledgeable in this space, and we provide top-shelf customer service - and we work with all types of budgets, which makes us your perfect budget-friendly Creative Partner during these tough economic times (especially if you take currency exchange into consideration!). Want to learn more about what we do for our Media Vendor clients? DM me or email me at sotero@coastaldigitalgroup.com. On the flip side, if you're an #Advertiser or #MediaAgency (big or small!) and you're looking for an easy way to enhance your client's digital creative in an "easy-to-digest" CPM format - hit me up, and let's talk about what we've done for some of our clients and see what we can do for you. I want to give a special shout-out to PMC for trusting us to be one of their only Rich Media Vendors in Canada! We're excited to continue growing that partnership, but in the meantime, if you'd like to learn more about what we're doing with PMC, feel free to connect with me, Richard Han, or Andre L.. We'll happily discuss what works best for your digital campaigns on PMC's premium properties! Please feel free to share with someone who might be interested in custom digital ads, and as always - thanks again for your time! 🙏🏽 #MediaVendor #Publisher #DigitalCreative #DigitalAdvertising #RichMedia #DigitalAds #CustomAds #AdNetwork #CanadianAdvertising #SupportLocal

Poacher turned Gamekeeper In the online advertising world, there's a hidden problem that can negatively impact publishers: the conflict of interest when ad networks also own web properties. As a publisher, you need assurance that your ad space is being monetised effectively and fairly. If an ad network sells a direct campaign, what's stopping them from placing most of those ads on their own sites and keeping the bulk of the revenue? This "poacher turned gamekeeper" scenario isn't just theoretical; it's a real concern. When an ad network also owns websites, their focus might shift from delivering the best results for their publishers to maximising their own profits. As a publisher, it's crucial to ask: Is the monetisation firm I'm working with independent of any owned and operated websites? Independence ensures transparency and fairness, meaning your ads are monetised based on their performance, not just where they benefit the network most. In a landscape where trust is key, working with an independent monetisation platform isn't just a good idea — it's essential for true value and transparency. #AdTech #Advertising #Transparency #ConflictOfInterest #DigitalMarketing #Monetisation (the fox's 👀 are scary!)

I highly recommend checking out Coastal Digital Group! If you're looking to elevate your ad inventory and give your advertisers something to rave about, Coastal Digital Group is the partner for you! #digitalmarketing #richmedia #advertising

📈Unlock the full potential of your ad inventory with floor price optimization! 💡Read and learn what floor prices are and how they can impact your ad revenue. https://lnkd.in/d2DGiXYE #floorprices #publishers #adoptimization #adtech #headerbidding #website

Changes are coming to online video advertising with IAB Tech Lab's new guidelines. Learn how to navigate the new outstream video landscape and unlock its potential: https://lnkd.in/eB4AGCWs

'Optimizing' ad performance sounds passive, especially when explaining it to clients or superiors. To convey a proactive approach: 📈 If the CPC (Cost Per Click) increased, experiment with ad copy and creatives to boost CTR. Consider switching to a more effective bidding strategy, for instance portfolio smart bidding. 📉 In case the CVR (Conversion Rate) experiences a decline, assess conversion destination (form, landing pages etc.) to ensure a seamless user experience. The above metrics will result in higher or lower CPA/CPO.

Just aced a lesson on ad budgets! Turns out, the better your ad does at converting clicks into sales (conversion rate), the less you might have to bid per click. This magic happens because your "quality score" goes up, which basically means your ad is super relevant to the people seeing it. Higher quality score = potentially lower bid = higher ad ranking! Feeling pumped to put this knowledge to the test! See you all in class tomorrow. #DigitalMarketing #AdBudgeting

As we enter 2024, there are two buzzwords every publisher, creator, and advertiser should have on their radar: bid shading and traffic shaping. As the industry strides towards efficiency, quality, and sustainability, these strategies are rewriting the rules of buying and selling digital ads. Curious about the role bid shading and traffic shaping will play in turning ads green, and the efforts Playwire is making to implement these strategies? Click the link below to dive in. https://bit.ly/3H03PQR #Playwire #Publishers #ContentCreators #Advertisers #BidShading #TrafficShaping #DigitalAdvertising #Sustainability #CarbonFootprint #DigitalAdEcosystem #BrandSafety #AdAuctions #GreenerAds