Seven Figure Agency’s Post

Struggling with agency growth and client churn rates? Setting realistic new business targets is key! Measure churn rates accurately and incrementally increase new business goals to drive sustained growth. Implementing strategies effectively is crucial for success, not just hiring new directors. #AgencyGrowth #BusinessDevelopment #ClientRetention #SustainedGrowth https://lnkd.in/eB9qiaHu

Chief Marketing Officer Essential Skills ·  Superb #analytical #skills ·  Demonstrated ability to lead and inspire a #team ·  Outstanding #communication and interpersonal skills ·  #Flexibility ·  #Passionate #customer #advocacy ·  Thorough knowledge of marketing principles, #brand, #product and #service management ·  Deep understanding of changing market dynamics ·  Extensive knowledge in a variety of disciplines such as #production, #information #technology, #legal and #finance ·   #Entrepreneurial spirit Chief Marketing Officer #Roles & #Responsibilities ·  Oversee a company’s overall #advertising and #sales #strategy ·  Drive revenue by increasing sales through marketing activities ·  Develop the structure of the business’s marketing department ·  #Negotiate advertising contacts ·  Approve marketing #campaign #ideas ·  Coordinate marketing efforts with the company’s financial and #branding goals Day-to-Day Duties ·  Plan, direct and coordinate marketing budgets by organisational #goals ·  Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organisation’s products or services ·  Undertake market research studies and analyse the results to understand the market and customer tastes better ·  Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to #purchase the product or service ·  Market #research, #pricing, product marketing, marketing communications, advertising and #public relations. LinkedIn ResearchGate Google #cmo #chiefmarketingofficer #marketing #marketingdirector #marketers #market #gerentemarketing #headofmarketing #marketingmanager #productmanager #customer #cx

Transitioning from operator to CEO within an agency is a crucial evolution that can significantly impact the business's growth, efficiency, and overall success. As the agency leader, this shift allows you to focus on strategic vision and high-level decision-making while delegating day-to-day tasks. Hiring the right team to handle operations, account management, and sales ensures that these critical functions are managed effectively, leading to improved efficiency, client satisfaction, and business performance. This shift enhances your agency’s scalability and growth potential and positions you as a visionary leader capable of steering the agency toward long-term success. Have you stepped into the role of CEO yet? #agencyowner #marketingagencyowner #marketingagency #digitalmarketingagency #seoagency #ppcagency #seocialmediaagency #sem #smma #delagation #accountmanagement #accountmanager #businessgrowth 

🚀 Maximizing Revenues and Strategies: The Connection between Revenue Manager and Account Executive in Advertising 🚀 In the dynamic business world, synergy between different roles can make the difference between success and mediocrity. Today, I want to highlight the powerful connection between the Revenue Manager and the Account Executive/Director in Advertising. 🔍 Revenue Manager: This professional is responsible for analyzing data and trends to optimize the company’s revenues. Their mission is to maximize profitability through pricing, inventory, and distribution strategies. An effective Revenue Manager not only understands numbers but also market fluctuations and consumer behavior. 🎯 Account Executive/Director in Advertising: This role is crucial for developing and maintaining strong client relationships. Their goal is to understand the client’s needs, design effective advertising campaigns, and ensure client satisfaction. A successful Account Executive has a deep knowledge of market trends and knows how to position a brand for maximum impact. 🌟 The Connection: • Data and Strategy: While the Revenue Manager analyzes data to optimize prices and strategies, the Account Executive uses that data to design campaigns that attract the right consumers at the right time. • Effective Communication: Collaboration between these roles ensures that pricing and advertising strategies are aligned, maximizing market impact. • Adaptability: In a constantly changing environment, the ability to adapt quickly is crucial. The synergy between a Revenue Manager and an Account Executive allows for a swift response to market trends, ensuring that advertising campaigns are always relevant and effective. • ROI Optimization: By working together, these professionals can ensure that every dollar invested in advertising generates the highest possible return, benefiting both the company and its clients. 💡 Conclusion: The integration between the Revenue Manager and the Account Executive in Advertising is essential for a successful business strategy. Together, they not only optimize revenues but also ensure that advertising campaigns are highly effective and aligned with the company’s financial goals. Do you have experience working at the intersection of these roles? Share your thoughts and experiences in the comments! #RevenueManagement #Advertising #Marketing #Strategy #Business #RevenueOptimization #Collaboration

I've been in the marketing trenches for over 20 years. Not as a consultant but as a hands-on practitioner. I've worked at small, mid-sized, and large agencies. I've sold marketing services, AOR engagements, and everything in between. I've helped win new clients that have generated millions of dollars for agency owners. But I've also been on the other side of the table. As a client, managing, hiring, and firing agencies. I understand the challenges agencies face. No time, limited resources, inadequate tools, no follow-through, too many misses. But I also know how to overcome these challenges. Firstly, you need to sharpen your brand so it stands out from your competitors and represents something relevant in the minds of your prospects. Then, you need to identify and model prospects who best fit your service offering. Finally, you need to structure and deploy an outreach campaign that gets you noticed by the right prospects before they even need your services. As an agency owner, you want to see results from your investment in a business development consultant quickly. I get it. I've lived it, and it doesn't happen overnight. That's why I implement a multi-faceted process that targets new revenue from three fronts: new clients, past connections, and referrals. But make no mistake: it takes time. It requires comprehensive research and unwavering commitment to see it through—the same kind of commitment your clients have for their brands. My services are structured with the end in mind. I set up the process so it can be internalized whenever you're ready. If you're ready to grow your agency, let's talk about how I can help. Let's grow together! #LetsGrow! #AdAgency #AgencyGrowth #AgencyBizDev #WinClients #agencyowners Agency Growth Consultant

I've been in the marketing trenches for over 20 years. Not as a consultant but as a hands-on practitioner. I've worked at small, mid-sized, and large agencies. I've sold marketing services, AOR engagements, and everything in between. I've helped win new clients that have generated millions of dollars for agency owners. But I've also been on the other side of the table. As a client, managing, hiring, and firing agencies. I understand the challenges agencies face. No time, limited resources, inadequate tools, no follow-through, too many misses. But I also know how to overcome these challenges. Firstly, you need to sharpen your brand so it stands out from your competitors and represents something relevant in the minds of your prospects. Then, you need to identify and model prospects who best fit your service offering. Finally, you need to structure and deploy an outreach campaign that gets you noticed by the right prospects before they even need your services. As an agency owner, you want to see results from your investment in a business development consultant quickly. I get it. I've lived it, and it doesn't happen overnight. That's why I implement a multi-faceted process that targets new revenue from three fronts: new clients, past connections, and referrals. But make no mistake: it takes time. It requires comprehensive research and unwavering commitment to see it through—the same kind of commitment your clients have for their brands. My services are structured with the end in mind. I set up the process so it can be internalized whenever you're ready. If you're ready to grow your agency, let's talk about how I can help. Let's grow together! #LetsGrow! #AdAgency #AgencyGrowth #AgencyBizDev #WinClients #agencyowners Agency Growth Consultant

Looking for a marketing partner that will agree with everything you say? Get yourself out of the marketing function and hire a Chief Marketing Officer. To learn more, read article: https://lnkd.in/eFbWAHqk #cmo #chiefmarketingofficer #digitalmarketing #leadgeneration #growbusiness #businessdevelopment #marketingautomation #digitalleadgen #digitalleads

Are you a busy marketer or agency owner? Are you going to be even busier if you are planning to take some time out over the Summer? We have a new package for you! - Account Managed services. Help you day to day with extra support, help managing the client and making sure they are happy, communication, a conduit, practical hands on help and we are there to get sh*t done. Affordable rates but with senior experience. Pinpoint is great at juggling and multitasking and we very much live by the phrase that says if you want something doing, then ask a busy person … Read more about the benefits to you, the costs and addressing any concerns you may have and why choose Nicole. Find out more here https://lnkd.in/eU5hhMBH #accountmanagement #accountmanager #helpformarketers #marketing

30 years in the ad agency growth business, and some things never change. Like starting the year without a new business plan, person, or priorities. Like not investing in new business when times are good or seeking expert help. Like relegating new business responsibilities to a junior account manager or keeping it all on the CEO. Like hiring an appointment setter and sitting through countless worthless meetings. Like contracting a lead generator without setting a strategy, sharpening your positioning, messaging, branding, and expertise. And the list goes on. Why not visit www.jheenan.com and discover what you should be doing right now to make this year a better year? #LetsGrow! #adagency #growth #consultant #newclients

Don't let short-term gains overshadow the long-term success of your business! While tracking meetings and client wins is crucial, overlooking reputation management can be a costly mistake. Avoid damaging your brand with pushy sales tactics and spamming. Invest in knowledgeable and confident team members who can engage with clients effectively. Hiring individuals or a new business agency with agency experience can elevate your brand representation to new heights! #ReputationManagement #BrandBuilding #BusinessDevelopment https://lnkd.in/eJzF8ZF8