John Heenan’s Post

30 years in the ad agency growth business, and some things never change. Like starting the year without a new business plan, person, or priorities. Like not investing in new business when times are good or seeking expert help. Like relegating new business responsibilities to a junior account manager or keeping it all on the CEO. Like hiring an appointment setter and sitting through countless worthless meetings. Like contracting a lead generator without setting a strategy, sharpening your positioning, messaging, branding, and expertise. And the list goes on. Why not visit www.jheenan.com and discover what you should be doing right now to make this year a better year? #LetsGrow! #adagency #growth #consultant #newclients

He would recommend me ANYTIME (even though I just started his company's work) This is an old client whom I've worked with as a copywriter and then I was just transitioning into sales and marketing. On Sunday, he reached out via a group we have in common to ask if I was still very much active in sales and marketing. He just started his company and would want me to come on board as a sales and marketing strategist for the growth and while we were still talking about that, as you can see in the picture below, he talked about one of his bosses and said he would recommend me anytime he requested someone. What do you see in this? Credibility. He has worked with me before, wants to work with me again, and is confident enough to recommend me for the same role anytime! Like I always say, INTENTIONALITY to Serve and not Sell is key. When you are ready to serve your ideal clients, It'll be easy for opportunities to find its way to you. Have you found yourself being recommended over and over? P.S. Do you want to tackle Sales/Deals closing challenges? and experience, Sold out, Massive Quality Leads, High Profits, and Great influence. DM "SALES" and let's talk. #salesandmarketing #founders

Head of Sales. Marketing Director. Biz Dev Manager. Do you know which one your agency needs? 👉 For Sadie Groom, CEO of Bubble Agency, hiring a salesperson has been a total gamechanger. “In PR agencies, it’s usually all done by the founders and associate directors. Before, new biz was very much dependent on my network and me being out there,” Sadie explains. But founder-led sales and marketing can only go so far. 👋 Enter Andrew – whose expertise in sales (think selling ads in the newspaper type) expertise has transformed the new business element of Sadie’s business. His proactive approach quickly led to a substantial increase of 17-20% in additional revenue for the agency. 📆 At 2pm on Wednesday 24th January, Sadie be joining us to discuss why adding a salesperson to her team has been a game-changer, including: > The immediate impact > A different approach to agency sales > The benefit of having someone in-house Sign up here 👉 https://lnkd.in/eiVf4FSc #Salesperson #AgencySales #AgencyMarketing #BizDev #LeadGen

Don't let short-term gains overshadow the long-term success of your business! While tracking meetings and client wins is crucial, overlooking reputation management can be a costly mistake. Avoid damaging your brand with pushy sales tactics and spamming. Invest in knowledgeable and confident team members who can engage with clients effectively. Hiring individuals or a new business agency with agency experience can elevate your brand representation to new heights! #ReputationManagement #BrandBuilding #BusinessDevelopment https://lnkd.in/eJzF8ZF8

Struggling with agency growth and client churn rates? Setting realistic new business targets is key! Measure churn rates accurately and incrementally increase new business goals to drive sustained growth. Implementing strategies effectively is crucial for success, not just hiring new directors. #AgencyGrowth #BusinessDevelopment #ClientRetention #SustainedGrowth https://lnkd.in/eB9qiaHu

💡𝗧𝗼𝗽 𝗧𝗶𝗽: Pitch for work that doesn’t exist💡 In the last month, our incredible 'Head of Making Sh*t Happen' Megan Farrow has generated enquiries from several businesses who weren't looking for a marketing agency. 𝗬𝗲𝗽 - 𝗜 𝘀𝗮𝗶𝗱 𝘄𝗵𝗮𝘁 𝗜 𝘀𝗮𝗶𝗱. Part of Meg's job is to generate new business for the agency, and while she could just network her a*se off... and go to the opening of every envelope, Meg takes a proactive approach and seeks out brands that: 👉 Have obvious problems we offer solutions for. 👉 Fit a 'golden criteria' list for companies we tend to work with. 👉 Are advertising for an interim or contract marketing position. 𝗠𝗼𝗿𝗮𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆? Businesses know they have problems. They don't all know how to fix them. If you see an opportunity, take it. ... Oh, and get yourself a 'Head of Making Sh*t Happen' 𝗣.𝗦. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝗠𝗲𝗴'𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗷𝗼𝗯 𝘁𝗶𝘁𝗹𝗲. #marketing #businessdevelopment #clientrelations

Account managers are a necessity if you want to retain clients long-term - don't underestimate their importance. Typically, we have found that once you reach about 15-20 clients, it becomes more evident that the consistent client communication and everything else you have to juggle as an agency owner becomes too much. Account managers are the second department, after taking care of the operations, that you should consider hiring out to have continual growth and momentum within your digital marketing agency. #digitalmarketingagency #accountmanagers #accountmanagerment #clientretention #retentionrate #clientrelations #marketing #marketingagency #agencyowner #marketingagencyowner #sevenfigureagency #growth #businessgrowth

THE WAIT IS OVER, let's read something very useful this weekend!! 🎉 🌟 The Impact of the Ever-Thinking Mind 🌟 Living with an ever-thinking mind can have serious consequences for our well-being. When our minds are constantly active, it can lead to physical and mental exhaustion. We may struggle to concentrate, feel irritable, or even have difficulty sleeping. This relentless mental chatter can prevent us from enjoying life’s simple pleasures, like spending time with loved ones or appreciating nature. "Stillness Within: A Journey to Calm the Overactive Mind" is here to help you break free from this cycle of constant thinking. This book is not about eliminating all thoughts or striving for perfect calmness—such a goal would be unrealistic. Instead, it's about finding balance. It’s about learning to quiet the mind when needed and bringing more moments of stillness into your daily life. 📚 Now Available on: Amazon - https://lnkd.in/de9uNXA3 Amazon India - https://lnkd.in/dpEitCsk Other Famous Stores including Apple, Smashwords & Kobo - https://lnkd.in/dc7qsGvR

Another friend, a highly qualified #MedicalPractice Manager, Gwendoline Long, is in search of the next step in her career, specializing in #Marketing & #Advertising, #Compliance, #Budgeting, and #SocialMedia Campaigns. I have worked with her on several projects and she would be a valuable asset to any business or practice, either contract or in-house. If there is any interest, please reach out to me for an introduction or her resume. #eyecareprofessionals #lasertreatment #ROI #digitalmarketing #digitaladvertising #customeracquisition #leadgeneration #brandmanagement #multichannelmarketing

I've been in the marketing trenches for over 20 years. Not as a consultant but as a hands-on practitioner. I've worked at small, mid-sized, and large agencies. I've sold marketing services, AOR engagements, and everything in between. I've helped win new clients that have generated millions of dollars for agency owners. But I've also been on the other side of the table. As a client, managing, hiring, and firing agencies. I understand the challenges agencies face. No time, limited resources, inadequate tools, no follow-through, too many misses. But I also know how to overcome these challenges. Firstly, you need to sharpen your brand so it stands out from your competitors and represents something relevant in the minds of your prospects. Then, you need to identify and model prospects who best fit your service offering. Finally, you need to structure and deploy an outreach campaign that gets you noticed by the right prospects before they even need your services. As an agency owner, you want to see results from your investment in a business development consultant quickly. I get it. I've lived it, and it doesn't happen overnight. That's why I implement a multi-faceted process that targets new revenue from three fronts: new clients, past connections, and referrals. But make no mistake: it takes time. It requires comprehensive research and unwavering commitment to see it through—the same kind of commitment your clients have for their brands. My services are structured with the end in mind. I set up the process so it can be internalized whenever you're ready. If you're ready to grow your agency, let's talk about how I can help. Let's grow together! #LetsGrow! #AdAgency #AgencyGrowth #AgencyBizDev #WinClients #agencyowners Agency Growth Consultant