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FYI: CTV emerges as key channel for engaging black American audiences, study shows: New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.

ICYMI: CTV emerges as key channel for engaging black American audiences, study shows: New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.

From THR: This year, the disruption is more figurative, but in many ways much worse: Linear #TV, the linchpin of the ad business for #Hollywood, is rapidly eroding. At the same time, this is the year that the #streaming behemoths have decided to go for the ad jugular, with Netflix planning an “immersive” experience for media buyers and Amazon storming into upfronts only months after turning on commercials, both of them joining YouTube during this critical week in New York. In other words, linear TV is on the ropes at a time when legacy #media needs it most to get over that streaming chasm. But some analysts have been even more bearish. “Decades from now, media executives and investors will likely look back at 2023 as the year where linear TV #advertising officially broke,” MoffettNathanson analyst Michael Nathanson wrote March 19. “It is now clear that outside of #sports advertising there should no longer be expectations of a recovery for linear TV advertising” Indeed, the decline in #entertainment programming is the hole in linear TV’s sinking ship. “I don’t think the networks are making as much of an effort and putting quality content on these linear channels, as they had say 5-10 years ago,” says media consultant Brad Adgate. “If they didn’t have this legacy of decades behind them as an advertising platform — if this was something brand new — I think they would get very little advertiser support. It’s called legacy media for a reason” “We’ve seen it in the Nielsen ratings, but it’s not unexpected” the buy-side source adds. “It’s been going on for years now, and there aren’t any media companies that are trying to change that trend. They’re not investing in traditional primetime entertainment” Streaming, however, is. But while the traditional entertainment companies lose collective billions on their direct-to-consumer platforms, the #tech giants and the only truly profitable streaming platform — Netflix — are coming for their lunch. “It’s not surprising to me that they’re doing this, I mean, look, they’re sitting there and they’re seeing $20 billion being transacted and they have better content and a better story to tell in often cases to the advertising community,” Adgate says. “Why shouldn’t you be there?” But the traditional players will roar back, with a ton of star power expected, multiple executives say, which means that media buyers seeking selfies at the afterparties may get their chance this year. Whether that will be enough to pry away the digital encroachers remains to be seen. “The launch and growth of new ad-supported tiers at Amazon Prime Video, Netflix and Disney+ should pull an even greater share of dollars away from linear #TV,” Nathanson argues, adding that services like Fox’s Tubi or Paramount’s Pluto TV are also at risk. “These new entrants may also, however, pull dollars away from what have been, to date, among the largest beneficiaries of the outflow of dollars from linear: legacy #AVOD services and #FAST channels”

Lay’s ‘Groundhog Day’ Ads Loop on Australian Broadcasting Corporation (ABC): A Revolutionary Spin on TV Advertising 📺 The Walt Disney Company, Ryan Reynolds' Maximum Effort, and Kimmelot collaborate to unleash Lay's unique ad marathon on ABC, revolutionizing commercial breaks. 🔄 Stephen Tobolowsky, famed for "Groundhog Day," reprises a time-loop narrative at a grocery checkout, each loop spotlighting a different Lay's flavor. 🔄 Embracing the movie's theme, Lay's turns ad repetition into an inventive media strategy, flipping viewer annoyance into engagement. Is Lay’s looping strategy a creative masterstroke or a repetitive risk? 🎭 Each of the eight ads amplifies Tobolowsky’s comedic plight in the time loop, cleverly intertwining humor with Lay's product promotion. 🕒 Dominating a third of ABC’s ad slots, the campaign will feature across hit shows and extend its reach online via YouTube and Hulu. Lay's breaks the mold with its "Groundhog Day" campaign, challenging conventional advertising. Will this approach redefine audience engagement and usher in a new era for TV ads? Weigh in on this bold advertising move. #Lays #GroundhogDayAds #AdInnovation What are your thoughts on this groundbreaking approach to advertising? 🤔📺

"Unveiling the Future of TV Advertising: How Advanced Audiences Are Transforming the Market" #FutureOfTV #UpfrontAdvertising #AdvancedAudiences #DataDrivenMarketing: 

Connected TV (CTV) is on the rise, offering targeted ads & engaged viewers. But wait, what about traditional TV? This article breaks down the pros & cons of each channel to help you choose the best fit for your brand! #CTVadvertising #marketingstrategy #linearTV

CTV emerges as key channel for engaging black American audiences, study shows: New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.

Remember those days when we had to endure endless commercials on traditional TV? The frustration of seeing irrelevant ads? Well, those days are gone! #CTV allows you to serve ads directly to the screens of your potential customers when they're most receptive. Imagine having the power to reach your target audience with pinpoint precision, where they're actually engaged and paying attention. Curious to know how you can leverage this game-changing technology for your business? It's simpler than you might think. Just drop a comment below, and Nscreenads will personally guide you through the steps. 🤝 #CTVAdvertising #DigitalMarketing #StreamingRevolution #AudienceEngagement #MarketingStrategy #DataAnalytics #MobileMarketing #GlobalReach #AdvertisingTrends #LinkedInSEO #DigitalAdvertising #BrandVisibility #AudienceConnection #MarketingInnovations

Evan Shapīro saves me so much typing time by saying it perfectly. People ask what we are building at YumCrunch and the answer is - a completely new kind of media model utilizing all available distribution channels from social video (led by YouTube) to the other end of the spectrum, SVOD platforms and traditional TV. With multiple revenue streams and the ability to get commerce flywheels spinning, our model is future proofed and drives much more profit per content minute. It’s true that great food content makes the viewer hungry so the least we can do is feed them. This is why we’re proving our model in the food vertical first.

✅🖥️ The Hollywood Reporter (5/9): “This year, the disruption is more figurative, but in many ways much worse: Linear TV, the linchpin of the ad business for Hollywood, is rapidly eroding. At the same time, this is the year that the streaming behemoths have decided to go for the ad jugular, with Netflix planning an “immersive” experience for media buyers and Amazon storming into upfronts only months after turning on commercials for its millions of Prime Video users, both of them joining YouTube during this critical week in New York. In other words, linear TV is on the ropes at a time when legacy media needs it most to get over that streaming chasm. “We’re not kidding ourselves thinking this is going to be some gangbusters upfront. It’s going to be challenging again,” one ad sales chief with exposure to linear TV tells The Hollywood Reporter. Another TV ad sales chief adds that they were focused on “flexibility” and “transparency” with ad partners, basically asking them what they wanted and figuring out a way to deliver. But some analysts have been even more bearish. “Decades from now, media executives and investors will likely look back at 2023 as the year where linear TV advertising officially broke,” MoffettNathanson analyst Michael Nathanson wrote March 19. “It is now clear that outside of sports advertising there should no longer be expectations of a recovery for linear TV advertising.” Indeed, multiple top ad sales executives say that sports will be one of the top selling points during an otherwise challenging year, with athletes and studio hosts expected on stage at multiple presentations.” ⬇️ #streamingtv #livesports #ctvadvertising #upfronts #newfronts