Shawn Kallet’s Post

🇺🇸 How are brands and creators navigating the US election? With just 56 days left, creators are playing a pivotal role in campaign strategies for both parties. But with more political content being shared, brands are struggling to navigate partnerships - many aiming to stay politically neutral. Whilst some brands are tip-toeing around politics, many consumers want to see election-related content from the creators they follow, and the balancing act is proving tricky to master. Read more about how creator-brand partnerships are being impacted by the US election below 👇

BREAKING: Donald Trump gets terrible news as the NAACP teams up with ride share company Lyft to drive voters to the polls on Election Day — boosting turnout that terrifies MAGA. And it gets even better… The 2024 Lyft Up Voting Access Program will also provide crucial voting access information as well as discounted rides to the polls. On top of that, it will help both riders and drivers to register, prepare to vote, and understand the ins and outs of voter ID laws. Republicans are constantly trying to depress voter turnout because they know that when more Americans vote, Democrats win. “During a time where our most sacred right to vote is under attack, we must fight back with every tool at our disposal,” said Derrick Johnson, NAACP president and CEO. “For many Americans, especially Black Americans, accessible and affordable transportation continues to impede access to the ballot box,” Johnson said. “The NAACP is proud to continue working with our partners at Lyft to create pathways to the polls through free and low-cost rideshare services,” he added. “Together, we will make sure every vote is counted and every voice is heard.” The Lyft Up Voting Access Program is aiming to increase its ride volume by 25% through its discounted and free rides to polling places. “Every American citizen should be able to exercise their right to vote without worrying about the cost or difficulty of getting to the polls,” said Lyft CEO David Risher. “Everyone — from a driver who’s given a thousand rides to a rider who hasn’t taken her first one yet — deserves to have their voice heard at the polls. Our Voting Access Program is a great way Lyft can be a force for good.” Please hit the 👍 and pass this on to thank Lyft and the NAACP for this historic program — and consider joining the growing exodus to Tribel, a new pro-democracy social network that is exploding in popularity because Twitter and Facebook are trying to stop its growth — which is only making Tribel grow even faster. Please follow us on Tribel to get all of our breaking news alerts sent straight to your phone or computer by clicking the following link: https://lnkd.in/gCh8y9dn

Key Digital Strategies wants to hear from you! Tell us about your plan for GOTV! Organizations that encourage civic responsibility can foster additional trust, engagement, and corporate citizenship. #KeyDigitalStrategies #GOTV #CivicResponsibility #CorporateCitizenship

This year, back-to-school season also means back-to-an-election season. And so we have a responsibility to cover election happenings as much as possible. This means we’ll not only cover local news, but also try to make sense of national news and how it affects our community. We’ll present you with the facts in a way you can understand, so that you can draw your own conclusions. Producing independent journalism isn't cheap. We're proud to offer our coverage without a paywall, and recently introduced a website redesign to reduce pop-up ads in order to improve your online experience as you read our news. But we could not erase this main point: We can not rely solely on advertising support to keep us moving forward. Today marks the first day of our summer membership drive — and we have big plans. From August 5-25, we’re aiming to raise $7,000 to help our newsroom provide crucial coverage during this unprecedented election cycle, and we are asking for your support. Join our membership program by contributing any amount to support our newsroom — and you’ll get cool perks! Learn more and contribute today: https://lnkd.in/eMjVsn82

See how to efficiently reach members of different voting groups with #audioads.

Many organizations partnering with Key Digital Strategies are committed to mobilizing their audiences to Get Out The Vote (GOTV). The increasing polarization of ideas and opinions in recent years presents a unique opportunity to use our voices for meaningful change and bridge that divide. It's crucial that we continue engaging in dialogue, and more importantly, that we listen to each other. This influence extends beyond presidential elections. The power of the press, free speech, and the will of the people are invaluable. Find your voice and drive significant change—don’t let non-participation be an option. If your company or organization is running a GOTV program, Key Digital Strategies would love to hear about it. If you need assistance in orchestrating one, regardless of your industry, KDS is here to help. We can amplify your cause and highlight the importance of voting to your audience. Organizations currently leveraging a GOTV program are significantly growing their advocacy and audiences. Don’t miss out on the opportunity to do the same. Contact us today to learn how we can support your GOTV efforts and make a real impact!

Many organizations partnering with Key Digital Strategies are committed to mobilizing their audiences to Get Out The Vote (GOTV). The increasing polarization of ideas and opinions in recent years presents a unique opportunity to use our voices for meaningful change and bridge that divide. It's crucial that we continue engaging in dialogue, and more importantly, that we listen to each other. This influence extends beyond presidential elections. The power of the press, free speech, and the will of the people are invaluable. Find your voice and drive significant change—don’t let non-participation be an option. If your company or organization is running a GOTV program, Key Digital Strategies would love to hear about it. If you need assistance in orchestrating one, regardless of your industry, KDS is here to help. We can amplify your cause and highlight the importance of voting to your audience. Organizations currently leveraging a GOTV program are significantly growing their advocacy and audiences. Don’t miss out on the opportunity to do the same. Contact us today to learn how we can support your GOTV efforts and make a real impact!

Our latest Weekly Insight takes a look at our #ShareofEar dataset to see how to efficiently reach members of different voting groups with #audioads.

Since X seems to be prioritizing engagement only those who pay for verified accounts and is an otherwise hellhole of right-wing bigotry, and since Meta is de-prioritizing political content, I'm trying something new tonight by writing in a live chat on my Substack newsletter, American Doom. We have a small but, I think, loyal following, so it will be interesting to see who shows up. You can subscribe to Doom below and join in.

The Dean Scream is fake news. One of the most difficult aspects of video production to this day, August 8. 2024, is how to share 2 microphone recordings of the same event, with a client. Clients would ask why is one microphone so far away, why is the other microphone so crisp and clear but they can't hear anyone else? To this day, every post game sports interview with athletes and coaches still face this issue, why is the coach or athlete so easy to hear, but the sports reporters just 10 to 20 feet away, cannot be heard? Dean was screaming and the crowd was screaming back, except the crowd audio feed was never mixed into Dean's Scream, which was into a highly isolated microphone designed to pick up Dean's voice, and not much else, making him look like a fool as he screamed, because it looked like no one was screaming back. I don't understand why the Dean story still has legs since this was an audio mixing technical error, not something Dean did wrong. In other words, it was the stupidity of the media and how they reported this story, that has given it legendary status. Just another example of how the mainstream media rewrites history on a daily basis.