SHEIN’s Post

With March Madness (2024) coming to an end, let's take a moment to reflect on the representation, participation, and growth of female athletes in sports. According to recent statistics, the average final four tickets for women in 2024 were priced at $2,300. This begs the question: what can we do to improve media representation, participation, and growth for female athletes in sports? Let's continue to support and empower women in sports, both on and off the court. #MarchMadness #FemaleAthletes #SportsRepresentation #EmpowerWomen

In 2023, Women's Sports Experienced a Turning Point: Major Broadcast Deals, Iconic Players, and Unprecedented Viewership Reshaped the Sporting World. Projections by Deloitte suggest that elite women's sports revenue could soar past $1 billion this year, marking a remarkable 300% surge from 2021. CNBC Engages Top Female Executives in Sports to Discuss Equality, Memorable Moments, Media Representation, and Name, Image, and Likeness Regulations.  www.evolvepublication.com #WomensSports #SportsIndustry #EqualityInSports #BroadcastDeals #AthleteRevenue #MediaRepresentation #NILRegulations #SportsManagement #EvolvePublication #BusinessInsights #BusinessPublication

Celebrating Excellence: National Girls and Women in Sports Day On National Girls and Women in Sports Day, let's shine a spotlight on Serena Williams, a trailblazing black woman whose accomplishments in tennis hold valuable lessons for women in the business arena: Resilience in the Face of Challenges: Serena has faced adversity with unmatched resilience. Learn to navigate challenges in business with the same determination and grace. Strategic Decision-Making: On the court, Serena's decisions are strategic and calculated. Apply this mindset to your business decisions, always thinking steps ahead. Commitment to Continuous Improvement: Even at the pinnacle of success, Serena continually refines her game. Embrace a culture of continuous improvement within your business for sustained success. Let's celebrate the achievements of phenomenal women in sports and translate their winning strategies into our business endeavors. Who is your inspirational figure, and what lessons have you drawn from their journey? Share your thoughts! #WomenInSports #BusinessInspiration #SerenaWilliams #NationalGirlsAndWomenInSportsDay

If anyone was in any doubt of Wrexham AFC's international appeal, they just signed their first regional partner. I'm talking about the women's team, of course 👇. 📹 It's now a familiar format. A new Wrexham sponsor is announced to the world in a humorous video featuring Ryan Reynolds and Rob McElhenney. 🇺🇸 But what is different this time is that the new partner, Ally, only operates within the US. 🏦 The US's largest all-digital bank is sponsoring the 2024 Wrex Coast Tour, helping to bring the women's team to the U.S. for the first time as part of their ambition "to make women’s sports unmissable." 👀 They are also keen to "increase the club's visibility on a global stage, accelerating its ambitions to become known as a top club worldwide." ⚽ As a side note in the press release, they will also sponsor the men's team tour to the US. 🤔 Is there a better example of the growth in the appeal of women's sports, the value of sports documentaries, and how to use owner/stakeholder platforms to grow the business at the moment? 👉 Share examples of others doing a good job in the comments. I'm keen to learn about who else is doing great work in this space. 📺 Watch the announcement video here: https://lnkd.in/gR-kGA3y #sponsorship #sportsbiz #sportsmarketing #StriveSays ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason).

One of those campaigns you really wish you'd come up with yourself 🙌🏼 Yes it's rude, yes it's intentionally provocative, but it's backed by data and it reflects the brand's internal decision-making. With agency Oberland, e.l.f. conducted research on the race and gender makeup of corporate boards in the U.S., across 36,957 existing board members and 4,429 publicly traded companies listed on the New York Stock Exchange and Nasdaq. The findings included:  👨🏼🦳 There were 566 men named Richard, Rick or Dick serving on those boards.  👩🏽 Hispanic women numbered 283, only one-half the number of “Dicks.” 👩🏾🦱 There were 806 Black women and 774 Asian women on boards. e.l.f. makes the point that greater diversity in boardrooms can fuel business growth. The brand is one of four U.S. public traded companies out of 4,200 with a board that is two-thirds women and one-third diverse, and it has reported 20 consecutive quarters of net sales growth. AND the campaign features a kick-arse video of Billy Jean King pelting tennis balls at the glass wall of a Board room. Feel free to disagree with me and the campaign in the comments (where you'll also find the link to the video), but for now, this campaign has just made me very happy. #boarddiversity #boardofdirectors

this is impactful storytelling https://lnkd.in/g2eTNUb2

As noted by Reem Alsalem, UN Special Rapporteur on violence against women: not just this, but there is a real elevated risk to women’s safety by being forced to compete against males - (& speaking as a cyclist, not just in contact sports). It is virtually impossible for an elite women to beat a merely mediocre male (including a male with DSD) with all the advantages of having gone through male puberty. One male in any women’s sport has a trickle down effect on rankings, denying women and girls entry to competitions, medals, prize money, scholarships and sponsorship . It is a grotesque distortion of the purpose of women’s sport. It is not a vehicle to validate male delusion and fantasy: IOC, Sebastian Coe & Lisa Nandy. I understand that two male boxers are competing in the female category in the Olympics because the IOC has dropped female sex testing. I wonder if a woman has to die /be permanently paralysed before this becomes unacceptable? The Olympics are still systemically sexist and treat women as second-class citizens. It’s just that it’s more coded now.

The rise of women's sports is creating valuable opportunities for brands to elevate their reach and brand awareness. Companies like Minneapolis-based hair-care brand Odele are recognizing the unique value of aligning with passionate women and supporting gender equality, even with shorter seasons and lower viewership compared to men's sports. This shift highlights how investing in women's sports can be a powerful asset for brands looking to connect with diverse audiences and enhance their recognition. https://lnkd.in/eKzUC7yq

With half the athletes being women for the first time and 152 events being women-only, the #ParisOlympics is a testament to the surge in popularity women's sports have seen recently. Want to learn more about the rising popularity of women's sports and the significant opportunities for brands to engage valuable audiences? Download our report In A League of Their Own 👉 https://lnkd.in/e7vu3zJA

Engaging in sports during youth significantly shapes the future landscape of sports consumption, and the outlook for women's sports is especially promising—a noteworthy addition to the narrative. Aspen Institute Sports & Society's recent annual analysis focused on the trends influencing sports engagement among youth aged 6-17, revealing a compelling development in 2023: The dynamics of sports participation are shifting, with an uptick among girls and a decline among boys. In 2022, boys (40%) continued to engage in sports more consistently than girls (35%), based on national data from the SFIA - Sports & Fitness Industry Association. However, the intriguing shift is evident: a decade ago, half of boys regularly participated in sports, while the current participation rate for girls marks the highest since 2013. Additionally, Deloitte predicts that women’s elite sports will generate global revenues of US$1.28 billion in 2024. This is the first time that annual global revenues for women’s sport will have surpassed US$1 billion. Commercial revenue, which includes club sponsorships, partnerships, and merchandising sales, currently represents the largest share of total revenue (US$696 M, 55%). This is followed by broadcast (US$340 M, 27%), and matchday revenues (US$240 M, 18%). The two most valuable women’s sports are projected to be football (US$555 M, 43%) and basketball (US$354 M, 28%), while the largest geographical markets in 2024 are forecast to be North America (US$670 M, 52%) and Europe (US$181 M, 14%). Anticipating positive prospects for the future of women's sports in the US!