Shessvy Lepekelly’s Post

🚀BIG NEWS! 🚀 The awesome team I'm part of, are thrilled to announce the launch of 𝐀𝐥𝐯𝐢𝐞 — a performance marketing optimization platform that we’ve been working hard to bring to life! 🎉 For marketers, keeping up with different channels and data can be a headache. That’s why we created Alvie — a platform designed to give you a clear, transparent view of your marketing performance. From CMOs to marketing coordinators, Alvie provides everyone with the tools they need to make smarter, data-driven decisions. I hope you're as excited as I am! You can read more about it in the comments 👇

"How do I know if our traffic is qualified?" We track a couple of metrics at Letterdrop to determine this. 1️⃣ Accounts in orbit - folks in your ICP who have engaged with content and have spent <30 seconds‎ on-site in the last 12 months. They're primed to buy! 2️⃣ Content-influenced pipeline. This refers to accounts who have: - signed up for demos from content (content-sourced deals)‎ - active deals who consumed content before closing (content-accelerated deals) - closed-won revenue from accounts who consumed any content before closing (content-influenced revenue) If you want to learn more, we've dropped a guide in the comments!

"How do I know if our traffic is qualified?" We track a couple of metrics at Letterdrop to determine this. 1️⃣ Accounts in orbit - folks in your ICP who have engaged with content and have spent <30 seconds‎ on-site in the last 12 months. They're primed to buy! 2️⃣ Content-influenced pipeline. This refers to accounts who have: - signed up for demos from content (content-sourced deals)‎ - active deals who consumed content before closing (content-accelerated deals) - closed-won revenue from accounts who consumed any content before closing (content-influenced revenue) If you want to learn more, we've dropped a guide in the comments!

Ever wonder how other companies use Jasper? 👀 In two weeks, we’ll sit down with Dara Cohen, Senior Manager of Campaign Strategy at CloudBees to hear all about how her team has used Jasper to scale campaigns (and what results they’ve seen in the process!) 📈 Register now to learn how CloudBees uses Jasper: https://lnkd.in/gAksRcKH

How did Upbound raise the bar for testing and personalization? Optimizely’s Emi Witt will join Upbound’s Muqtadaa Miandara at #eTail Boston to discuss how they created a rock-solid foundation and pursued true digital optimization. Learn how you too can elevate your program during this mainstage session on August 14!

Round 5 of our CRO Elite 8 Tournament is now LIVE: We have Cassie K.-Burgos, Digital Experience Senior Manager at GoodRx, and Chase Clymer, Co-Founder at Electric Eye Agency, facing off in our first semi-final matchup. Who will make it one step further to being crowned the top web optimization expert? In this matchup, Cassie and Chase look at Pura Vida: Cassie dives into: → The importance of their product list page details → Filter menu improvements and usability notes → Number of options for product menu items → Stronger descriptions on product list → Incorporate linked collection pages Chase breaks down: → How legacy brands need a different CRO approach → Using bigger testing tactics for established brands → Heatmap-informed page/product layouts → Lean into bundling/upsells/cross-sells in journey → AOV boosting for low priced product Voting committee to start our semi-finals: → Erin verDorn, Head of Strategy at Fireside → Alejandra Carolina Velasco Mesina, Chief Marketing Officer at Clutch Charger Check out our highlight clips below — the full Round 5 matchup is linked in the comments.

🔴 #𝗚𝗧𝗠𝟰𝘄𝗮𝗿𝗱 is LIVE! I am excited to share that 𝗚𝗧𝗠𝟰𝘄𝗮𝗿𝗱 has officially begun! Today is all about learning, connecting, and diving deep into Google Tag Manager with 8 amazing experts. There's still time to join and catch these sessions live! 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗲𝘂𝗽: 🔵 12:10 - 12:50 | Manisha Mistry | Using Container Templates to Speed up GTM Implementations you're55 - 13:35 | 𝗠𝗮𝗿𝗰𝘂𝘀 𝗕𝗿𝗮𝗻𝗱𝘀𝘁𝗮𝗲𝘁𝘁𝗲𝗿 | Developing Apps/TemplaHere'sr GTM: Quick Start 🔵 13:40 - 14:20 | Phill Manson | Optimising Your Customer Journey For Growth + Klaviyo Template Competition 🔵 14:40 - 15:20 | Phil Pearce | Top 10 Consent Mode Mistakes to Avoid 🔵 15:25 - 16:25 | Denis Golubovskyi | Stape Template: Klaviyo Server-Side Made Easy 🔵 16:30 - 17:10 | Matteo Zambon | My Experience With GTM Templates and Missing Features That I Would Like 🔵 17:15 - 17:55 | Mayra V. Valdes | Mastering GTM Templates: Privacy, Performance, and Scalability in Action 🔵 18:00 - 18:40 | 📊 Markus Baersch Baersch | Custom GTM Client Templates It's not too late—join us now and catch all the action live! 🔗 Join now: https://lnkd.in/e38wMm3f #gtm #googletagmanager #webanalytics #digitalanalytics

Are you at SaaSiest in Amsterdam? Don’t miss Vincent Jong, our Chief Product Officer, discussing "How Sales-Led Companies Can Harness the Power of Product-Led Growth". This session is perfect for sales-led companies looking to enhance their Go-to-Market strategy with PLG. Learn how PLG can boost efficient growth, increase ARPAs, and tap into new market segments. Using a Hollywood love story as a backdrop, Vincent will reveal why PLG and sales-led companies are the perfect match — and why in 10 years, no SaaS company will be without it!

Google's PMaxStellar Masterclass: Key Takeaways Arpan Banerjee just texted me that the PmaxStellar is live! This video is perfect for everybody that is not familiar with Pmax. Some subjects: • Navigating Consumer Behavior & Marketing Evolution • Launching PMax: A Step-by-Step Guide • Achieving Marketing Objectives • Mastering New Customer Acquisition • The Power of Cross-Channel Bidding • Campaign Success Through Quality Inputs • Enhancements for Travel Goals • Boosting Online Sales • Optimization Best Practices for PMax For the full video go to: https://lnkd.in/gh8t63GZ #GoogleAds #PerformanceMax #PPC 

With Iterable's 'Smart Ingest' capabilities, you can instantly remove the barriers that legacy CRM platforms give you to let your marketeers access all the data they need for themselves! No need for tech/IT/Data teams to get involved or related costs incurred! Rapidly drive up campaign velocity and conversion, to boot 😊