Today is a great day for Commandbar 🎊
A year ago, we decided to adjust our positioning to compete in an existing category.
Today, we're the leader in that category (and we're just getting started).
I've discussed why we did this before.
But TLDR is that we wanted to make it easier for people who could benefit from our product to find and understand us.
We were (and are) building software to help users.
The category for the tools that came before us is called Digital Adoption.
But competing in this category meant more than just planting a flag and saying, "We do Digital Adoption" now.
We had to:
→ Add features to our product (including features we never thought we'd support — like proactive user messaging, what we now call Nudges)
→ Support new user personas (we used to cater to product — now product, growth, product marketing, customer, and sales teams)
→ Compete with other companies
I remember staring at the G2 Grid for our space and thinking, "Wow, there are a lot of vendors on here."
We weren't on the grid.
That was one year ago, almost to the day.
Today, we are not just on the grid; we are leaders.
We had a hypothesis that our flavor of digital adoption would work better for companies seeking a tool like this.
In fact, we never refer to ourselves as a digital adoption company — we prefer using the term "user assistance."
We didn't think it would work this well. Not only are we leaders, but we also won the distinction for driving the best results.
Thank you to the hundreds of new customers we onboarded this year who had to bear with some of our hastily evolving products.
(and lagging docs 😅)
We also won "best customer relationships" — primarily because of you, not us.
I said we don't ever call ourselves a digital adoption company, but to celebrate, today we are a Digital Adoption company :)
Now, I am excited for the category to be renamed to "User Assistance" in the near future 😜
Intraprenditore digitale con #AI 🤖 Aiuto le imprese a presentarsi nei nuovi Mercati allargando la loro base Clienti.
3wEvento interessante 🧐