Shilpa Phadnis’ Post

Considering the thriving retail scene, India is set to experience exceptional growth and could rise to become the world's 11th largest economy. As Indian retail continues its upward trajectory, Devashish Fuloria, Co-founder & CEO of GeoIQ provides insights into the evolving dynamics and standout trends shaping the future of this rapidly growing sector. Dev mentions the drivers for these significant trends like digital payments, influencer marketing, omnichannel tactics, and the emergence of vernacular dynamics. The widespread use of omnichannel approach by the retail industry highlights the importance of data analytics and technology in gaining deeper insights into market trends and consumer behavior. Today's retail players must be equipped to handle the intricacies of the constantly changing Indian retail landscape. Maintaining relevance requires a deep awareness of these trends and the capacity to interpret consumer data effectively. To know more read the full article on Unleashing India’s Retail Potential: A $2 Trillion Economy by 2032 here: https://lnkd.in/gvJetYKb #IndianRetail #Omnichannel #RetailGrowth #MarketTrends #CustomerEngagement #RetailInnovation

Here's another example of an explosive growth 💹 in the retail consumer segment in India. The leader naturally is food and groceries followed by fashion and lifestyle. A whopping 2.2 Trillion US dollars worth by 2030. 90 percent in the offline segment - makes sense as the logic of touch, try, see and feel before a buy is as natural for any consumer! ☺️. Unimaginable - 24 billion online searches! 🤔. Despite all this, How much would still be the depth of this organised retail by 2030? By any conservative estimates, not even half of our population is part of this consumer group( half of India population means - 700 million) . So, How do we see this retail segment unfolding by 2040? Not less than 7 to 8 trillion US dollars to estimate the least. 💡. That's thus a big wow. This thus would drive prices lower, instill competition, drive multi dimensional growth, economic participation and a natural affluence. Here are the budding future opportunities in the emerging retail segments 1.Construction materials - Many like Zetworks would emerge. 2.Electrical materials - both for real estate and manufacturing industry. 3. Small machinery, tools, accessories and spares - for all segments across the board. 4. The complete world of GI tagged Heritage items like art forms, handicrafts and sustainable products. and thus the untapped opportunity is still more than an ocean. ☺️. Have a look at www.GIheritage.com 5. Healthcare diagnostics and products in the retail segment is a huge opportunity wide and deep into the hinterland of India 🇮🇳. Watch out for Growing ONDC ( Open network for digital commerce) promoted by the GOI and the ecosystem of drones delivering your products faster than you imagine. My worries - Our quality of internet, our quality of cyber safety and the online fraudsters. A robust Cyber environment governance is the dire need of the hour. Do we ever think that these growth engines are ever reversible in India by even enemies both within and outside India? Nope! Never! More in the next post..Grab the opportunity 😉.. Entrepreneurs delight! Have we ever imagined the GMV and trade volume by way of sales through the Social media platforms like FB, You tube, WhatsApp and Instagram? It's grow ing faster than one can ever imagine! Jai Hind 🇮🇳 #India #Retail #Onlineretail #Growth #Internetquality #Onlinwsafety. https://lnkd.in/g9QQyMzx

🌟 D2C Brands Expanding into Offline Channels: A Major Shift in Retail 🌟 In recent years, about 150-200 D2C brands have made their mark in offline channels and quick-commerce platforms, despite funding challenges. Physical retail still makes up over three-fourths of all retail sales, making this shift significant. 📈 Market Insights: • Since 2016, over 600 D2C brands have emerged, attracting $4 billion in investments. 💸 • The Indian D2C market is expected to grow from $16.9 billion in FY23 to $61.3 billion by FY27 at a CAGR of 38%. 🚀 Key Players & Strategies: • WickedGüd . has partnered with Reliance Retail, expanding its presence significantly. •Beyoung.in plans to open 100 stores by March next year, aiming for 300 stores by 2027. They are focusing on tier 2, 3, and 4 cities, with global expansion plans in the works. 🌍 • Pee Safe has established a strong presence in 25,000 retail outlets across India, especially in pharmacy stores. 💡 My Perspective: The move towards an omnichannel presence underscores the necessity of meeting customers where they are. While online platforms provide unparalleled reach, offline channels build trust and deliver tangible brand experiences. However, this expansion requires carefully aligning online and offline strategies and catering to diverse regional preferences. 🔮 Looking Forward: As more brands adopt this integrated approach, we can expect a seamless retail experience for consumers, blending the best of online and offline worlds. It’s exciting to see how these strategies will shape the future of retail in India! Your Thoughts? What do you think about this trend? How will the integration of offline channels impact the growth of D2C brands? Share your insights below! Thanks to Chandravadan Goritiyal, PhD, PMP® for the valuable guidance. Read the full article-https://lnkd.in/dRKsetAz https://lnkd.in/dMifqxmX #D2C #Retail #Omnichannel #Ecommerce #RetailTrends #BusinessGrowth #IndiaRetail

Exciting insights from Accel's founding partner, Prashanth Prakash, shed light on the immense potential for direct-to-consumer (D2C) brands to expand into offline stores. As the Indian retail market continues to evolve, with an estimated 90% remaining offline even as it scales to $2.2 trillion by 2030, D2C brands have a unique opportunity to tap into this vast market. According to a joint report by Accel, Fireside Ventures, and Redseer, about 100 digital brands are already in the vicinity of Rs 100 crore, showcasing the growing appetite for D2C offerings. Prakash emphasizes the importance of maintaining an online-first approach for D2C brands to iterate quickly around product-market fit and brand building. However, as brands scale and gain recognition, offline expansion becomes a strategic avenue to boost sales. Venture firms like Accel and Fireside Ventures are betting on technology enablement to facilitate the transition of online-first brands into offline channels more efficiently. This shift towards omnichannel purchases is not only evident among major brands like Nykaa, Lenskart, and Caratlane but also reflects a broader trend towards experiential buying, particularly in non-metro cities. With a focus on creating a seamless customer experience and building brand trust, D2C brands are increasingly investing in physical stores in non-metro cities like Indore, Lucknow, and Coimbatore. As the retail landscape continues to evolve, the synergy between online and offline channels presents a compelling opportunity for brands to expand their reach and drive growth. #D2C #Retail #Omnichannel #Expansion #BrandBuilding #CustomerExperience #VentureCapital https://lnkd.in/gxxcwkMD

Excited to announce the publication of my latest article on the rapid rise of Direct-to-Consumer (D2C) brands in India! Discover how D2C is transforming the Indian retail market with key trends, growth insights, and future projections for 2024. From electronics to beauty, fashion to grocery, this comprehensive analysis covers the dynamic forces driving the D2C revolution. - Explore the impact of technology adoption, AI, and omnichannel strategies. - Understand the shift towards sustainability and ethical sourcing. - Learn about the strategic investments and market expansion opportunities. Click the link to read the article and stay ahead in the evolving D2C landscape. Read the full article here: https://lnkd.in/gft_wTHU #D2C #IndiaRetail #Ecommerce #GrowthTrends #MarketAnalysis #BeautyBrands #FashionIndustry #GroceryMarket #TechnologyInRetail #AIandAnalytics #Sustainability #SocialMediaCommerce #InvestmentTrends #ConsumerInsights #BusinessStrategy #MarketResearch

📍People in Tier-II Cities Spend 2X of Income on Online Shopping of Tier-I ⏩ According to estimates, tier 2 and smaller cities are expected to become a $240 billion e-commerce market by 2030. That's massive growth over the next 8 years! Even more impressive, as of last fiscal year nearly 50% of recognized startups in India came from these emerging locations. 🔻Why is this happening? 🤔 1. Untapped potential in large Tier 2 populations looking to shop online 2. Rising incomes across India are increasing spending power in smaller cities 3. Limited retail choices drive consumers to thriving e-commerce platforms 4. Surging internet access gives brands a new direct line to customers Has anyone else had success scaling into these new markets? I'd love to hear about your experiences and learnings! 💬 Image - Inc42 Media #marketing #growth #india #d2c #retail #omnichannel #ecommercebusiness #warehousing #manufacturing #ecommerce

Online + Offline is the winning formula in India's retail market, which will surpass $2.2 trillion by 2030, with 90% of sales occurring offline. But there's a catch...😕 A significant portion of these offline purchases will be influenced by what consumers see online across various categories. This fusion of online & offline presence is uniquely Indian, reflecting our distinct #consumer preferences & behaviors. I've noticed how innovative brands & platforms have made online #shopping a viable channel. Now, they're evolving to serve consumers wherever they are, whether online or offline AKA omnichannel! Successful companies like Mamaearth and innovative #startups such as CultFit, Urban Company, Curefoods (EatFit), & Lenskart.com have all contributed to this shift towards omnichannel shopping experiences. The first generation of omnichannel brands focused on building the necessary technology infrastructure to enable this fusion. But the next generation is set to introduce new, uniquely Indian #business models & solutions that cater to the evolving preferences of Indian consumers. India's omnichannel approach has a unique character that bridges the trust & convenience barriers consumers often face. It accommodates a shopping journey that combines traditional values with modern conveniences, catering to the diverse preferences of Indian consumers. Looking ahead, I believe the next generation of omnichannel brands will bring in new, uniquely Indian business models & solutions. These brands will need to navigate the nuances of channel strategy, product category, and consumer maturity to create seamless experiences. I'm inspired by the resilience and adaptability of Indian consumer brands. While some have led the way, each brand or platform will have its own unique path as they navigate the omnichannel or multi-channel landscape. It's an exciting time to be part of this dynamic industry, and I can't wait to see what the future holds. #startups #marketing #branding #Retail #Commerce #Ecommerce

If you're building a direct to consumer (D2C) brand in India, the recent report 'Decoding Omnichannel' by Redseer Strategy Consultants, Accel in India and Fireside Ventures provides interesting insights. There's a clear shift from an 'online only' approach that worked well when brands were nascent and on their 'zero to one' journey to now when consumer brands need a well-thought-out omnichannel strategy to scale rapidly- with both an offline and online approach, each serving it's own purpose. Sharing some interesting data points from the report: -India's overall retail market (online & offline) would grow to about $2.2 trillion by 2030, almost doubling from the current $1.1 trillion -While 90% of this purchase would happen offline, a significant portion of purchases are expected to be influenced online (Indians conduct 24 billion online searches in different categories annually to learn more about a product before purchase!) -A large number of known D2C brands started with an online-only or 'digitally native' strategy and while that worked well over the better part of the last decade, an omnichannel experience is now becoming a customers' basic expectation. In fact, an omnichannel shopper spends almost 2.5 times more than a single channel shopper! -Brands like Nykaa, Lenskart, Caratlane, FirstCry among others have shifted focus to offline stores and are expected to double down on this omnichannel strategy While cracking offline will require a different set of skills and organizational capabilities, its becoming clear that to truly create large brands, companies will need to master all channels of sales. #entrepreneurship #d2c

🚀 The Indian FMCG landscape is undergoing a seismic shift! Traditional distribution strongholds are being disrupted by the rise of Direct-to-Consumer (D2C) brands. With 650+ D2C brands, it's just the start. With projections of 20x growth in the next 5 years, the bets are massive on D2C in India. 🌍 For context, the US boasts 110,000 D2C brands and Europe has 175,000, despite having only 1/3 and 2/3 of India's population, respectively. What's driving this explosive growth? The answer lies in India's massive internet penetration: 📶 750+ million internet users, with nearly half from tier 2 and tier 3 cities. 🛒 250+ million online shoppers. 💻 Indians spend over 6 hours daily on the internet, offering D2C brands unparalleled distribution and visibility. E-commerce and q-commerce have revolutionized buying decisions, making instant or next-day deliveries. D2C brands thrive on smaller, sustainable customer cohorts, continually expanding with new categories and then challenging traditional FMCG giants. But the giants aren't sitting idle. They're rapidly enhancing their online presence and launching purpose-driven brands. 🔹 ITC leads with investments in Yoga Bar, Mother Sparsh, and Mylo. 🔹 Marico is on an acquisition spree and bought Beardo, Plix, and True Elements. 🔹 Tatas have built a robust digital distribution network with BigBasket, 1mg, and Neu. The future is Omni-channel for any sizeable company. And the more premium a product, the bigger is the reason to go Omni. The FMCG battlefield is evolving, and the race is on! Who will lead the pack? 🏆 #FMCG #D2C #Ecommerce #DigitalTransformation #OmniChannel

India’s retail could potentially be the 11th largest economy in the world by 2032, ahead of Russia, South Korea, Australia and Spain. It is one of the largest and fastest growing in the world, contributing 10% to India’s GDP of $3.7 trillion today. In India, Pepperfry, Lenskart, Caratlane, and Sleep Company are some of the major brands employing an omnichannel strategy to build an efficient inventory management tool and reduce data optimization costs as well as for cost-effective marketing purposes. Pepperfry has witnessed a 45% increase in conversion rate by implementing an omnichannel strategy. Adopting an omnichannel retail strategy ensures that customers develop loyalty toward the brand, leading to an increase in foot traffic, profitability, and customer engagement. Retailers will strike a fine balance between physical stores and the online experience to create an environment where customers will enjoy a seamless shopping experience. The brick-and-mortar Halo Effect is when you open a store, there is an overall increase in sales—offline and online—from its serviceable catchment. A few years ago, the rage in the retail business was the dominance of online-only retail stores. The ground reality today is that the growth of online-only stores plateaus after a point. Continuous marketing eats into the profits. Going offline, therefore, is not an option but a necessity to scale up. Non-metro India does not believe what it does not see. A physical store establishes trust, especially for large/high-valued items. Also, offline stores also do not require a special warehouse; they can store the product inside the store itself. It is reported that showcasing products in-store can boost sales by 110%. There is an added advantage: Customers who choose the Buy Online Pick Up in Store generate a 40% increase in revenues due to additional purchases. The data shows better profitability can only be achieved with an omnichannel strategy. Apparel brands nationwide have embraced the considerations of the evolved Indian clientele. Brands that started as purely online retailers are now venturing into the larger world of apparel retail. Brands like Souled Store and WROGN leverage their extensive datasets related to the behaviours of their target audience to predict locations for expansion accurately. Based in Ahmedabad, we Offer Leasing, Investment & Transaction Advisory Services to Retail Brands looking to Expand in Ahmedabad, Gandhinagar & other major Cities of Gujarat. #indian #retail #largest #growth #Pepperfry #Lenskart #Caratlane #SleepCompany #omnichannel #physicalstores #souledstore #wrogn #rarerabbit #luxurybrands #premium #apparel #brands #elctronicstores #experiencecentres #cafes #pizzachain #franchisee #ahmedabad #gujarat #gandhinagar #consultant #showrooms #icanflip #propertyadvisor https://lnkd.in/dSS6Neym