Punyadeep S.’s Post

India's retail sector is poised to surpass $2.2 trillion by 2030, up from $1.1 trillion in 2023. Meanwhile, online retail is projected to grow to between $150 billion and $200 billion in 2030, from $64 billion in the previous year, according to the "Decoding Omnichannel: Strategies for D2C Brands" report by Accel , Fireside Ventures, and Redseer Strategy Consultants. Despite offline sales accounting for 90% of total sales, brands are increasingly adopting an omnichannel approach to create a virtuous cycle based on data, context, personalization, convenience, and customer cadence through a unified view of buyers across online and offline touchpoints. Prashanth Prakash, a partner at Accel, emphasized the importance of entrepreneurs understanding the need to scale beyond just 10 cities and reach 110 cities in India. He highlighted Indian customers are at varying stages of brand understanding and discovery, noting that a decade ago, only a handful of brands surpassed Rs 100 crore, whereas today, brands have achieved this milestone within 18 months and have the potential to become profitable Rs 1,000 crore brands. Prakash stressed that there is no way to simply spend one's way through this process. #India #retail #consumers

How to Win Indian Market ? Gen Z FMCG Meets Quick Commerce Is FMCG in India poised for a seismic shift? It's no more 2 Rs Packets FMCG: The Backbone → $110 billion industry → 3 million+ retail touchpoints → Growing at 14-15% annually despite Regulations Enter Quick Commerce: • 10-30 minute deliveries • Dark stores revolutionizing logistics • Blurring lines between online and offline Gen Z Factor: → 472 million strong → Digital natives with high spending power → Demanding personalization and instant gratification The Perfect Storm: 1. Convenience Redefined • From weekly shopping to on-demand fulfillment • Micro-purchases becoming the norm 2. Product Innovation • Niche, craft products gaining traction • Sustainability and clean labels as differentiators 3. Digital-First Brands • D2C startups challenging legacy players • Social media as the new battleground 4. Hyper-Personalization • AI-driven recommendations • Customized products for individual needs 5. Experiential Retail • AR/VR enhancing product discovery • Gamification of shopping experiences Challenges: • Last-mile logistics in tier 2-3 cities • Balancing profitability with rapid delivery • Adapting to ever-changing consumer preferences The Future Outlook: → FMCG 2.0: Tech-enabled, personalized, and lightning-fast → Omnichannel presence crucial for success → Sustainability as a core business strategy For FMCG Players: How are you innovating to capture the Gen Z market while leveraging quick commerce? #FMCG #QuickCommerce #business #ecom Is the traditional FMCG model dead, or just evolving? What's your take?

"Navigating Changing Consumer Behavior: The Rise of Omni-Channel Management in India's FMCD & FMCG Sector" Tagline: "Seamless Solutions for Shifting Markets #OmniChannelIndia" In today's dynamic market, consumer behavior is evolving rapidly, especially in the consumer durable sector. Recent research reveals that over 70% of Indian consumers now research products online before making a purchase, highlighting the significant impact of digital channels on buying decisions. This shift poses both challenges and opportunities for FMCD & FMCG organizations. According to industry data, the FMCD & FMCG sectors have seen a notable decline in foot traffic to physical stores, with nearly 40% of consumers preferring online shopping due to convenience and attractive promotions. However, this doesn't mean the end of brick-and-mortar stores. Instead, it emphasizes the need for a comprehensive omni-channel strategy to meet the diverse needs of modern consumers. Omni-channel management is the key to staying relevant and competitive in today's market landscape. By integrating online and offline channels seamlessly, organizations can provide a unified shopping experience, personalized recommendations, and convenient options like click-and-collect and same-day delivery. To harness the full potential of omni-channel management, organizations need to invest in technology infrastructure, data analytics, and workforce training. By leveraging customer data effectively, they can tailor marketing strategies, optimize inventory management, and enhance customer engagement across all touchpoints. In conclusion, embracing the omni-channel approach is not just a necessity but a strategic imperative for FMCD & FMCG organizations in India. It's time to adapt to changing consumer behavior, drive innovation, and unlock new avenues for growth. Let's create seamless solutions that cater to the evolving needs of our customers. #OmniChannelIndia #ConsumerBehavior #FMCD #FMCG #MarketStrategy

India's Retail Market is Booming! 💥 I recently came across an interesting report by Boston Consulting Group (BCG) and Retailers Association of India (RAI) that discusses the promising future of India's retail market. According to the report, the market is expected to reach a staggering $2 trillion by 2033, up from $820 billion in 2023. This significant growth is driven by several factors, including: 1. Shifting consumer behavior: Indian consumers are increasingly spending more on experiences and premium goods. This presents a great opportunity for retailers who can cater to these evolving preferences. 2. Rise of e-commerce: The e-commerce sector is booming in India, and it is expected to play a major role in the future of retail. Retailers need to have a strong online presence to stay competitive. 3. Growing disposable income: As India's economy continues to grow, so too is the disposable income of its citizens. This is putting more money in people's pockets, which they are spending on retail goods. What does this mean for retailers? The Indian retail market is undergoing a significant transformation, and retailers need to adapt to stay ahead of the curve. Here are a few key takeaways for retailers: 1. Focus on data-driven decision making: Use data to understand your customers and their evolving needs. 2. Offer a seamless omnichannel experience: Integrate your online and offline channels to provide a smooth shopping experience for customers. 3. Invest in technology: Embrace new technologies such as artificial intelligence and machine learning to improve your operations and customer service. By adapting to these trends, retailers can capitalize on the immense potential of the Indian retail market. What are your thoughts on the future of India's retail market? Share your insights in the comments below! #IndiaRetail #RetailTrends #DataDriven #Omnichannel #Technology #india #indianeconomy #innovation #management

Indian D2C Brands are Booming with a projected market size of $100 billion by 2025 ( out of which fashion startups expected to grow to $43.2 Bn by 2025), But Can They Navigate These Challenges? ❓Tailored approach to catering to diverse Indian customer base ❓Rising customer acquisition and retention costs among fierce competition ❓Logistics and supply chain complexities Speaking to more than 50+ D2C Founders, here are few successful innovative solutions that I came across : ✔️Localized Content and Community Engagement: Mamaearth by using regional languages and culturally relevant messaging is connecting deeply with their audience, fostering loyalty and reducing marketing costs. ✔️Data-Driven Personalization: Lenskart.com has pioneered the use of AI and data analytics for personalized customer experiences, reducing returns and enhancing customer satisfaction. ✔️Omnichannel Strategy and Experiential Retail: Nykaa has successfully combined the convenience of online shopping with the tangible experience of offline retail, which has helped them tap into a broader audience, increasing brand visibility and customer trust. ✔️Sustainability and Ethical Sourcing: boAt Lifestyle by offering durable products and initiating recycling programs, they appeal to the environmentally conscious consumer, setting them apart in a crowded market. The Indian D2C sector is not just about surviving but thriving with innovation and adaptability while staying agile and customer-focused. What other innovative strategies have you noticed in the Indian D2C space? Let’s discuss! #D2C #MarketingStrategy #BusinessGrowth #Ecommerce Ghazal Alagh Varun Alagh Peyush Bansal Falguni Nayar Adwaita Nayar Aman Gupta Sameer Mehta

In the vibrant tapestry of India's economic landscape, the past three years have witnessed a metamorphosis in the e-commerce sector, propelled by the unexpected winds of the pandemic. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness

Title: The Disruption of Traditional Retail: The Ascendancy of D2C Brands in India In the vast expanse of India's retail sector, a quiet revolution is underway, reshaping the conventional notions of how products reach consumers. Direct-to-Consumer (D2C) brands have emerged as formidable contenders, challenging the established order and ushering in a new era of retail. Gone are the days when consumers relied solely on physical stores or established e-commerce giants to meet their shopping needs. D2C brands have harnessed the power of technology and digital platforms to forge direct connections with their target audience. This direct line of communication enables them to tailor offerings to consumer preferences, fostering deeper engagement and loyalty. One of the primary catalysts behind the rise of D2C brands is the evolving consumer behavior driven by increasing internet penetration and smartphone usage. Indian consumers, particularly the tech-savvy younger generation, crave convenience and authenticity in their shopping experiences. D2C brands, with their agility and focus on quality, resonate strongly with this demographic, offering unique products and personalized interactions. Furthermore, D2C brands are rewriting the rules of engagement by prioritizing transparency, sustainability, and ethical practices. By eliminating intermediaries, they can offer competitive pricing while maintaining product integrity. Many D2C brands have also embraced sustainability initiatives, appealing to environmentally conscious consumers and carving out a niche for themselves in the market. The onset of the pandemic acted as a catalyst, accelerating the growth of D2C brands as lockdown measures prompted consumers to explore online shopping alternatives. With traditional retail avenues constrained, D2C brands seized the opportunity to capture market share and solidify their presence in the digital landscape. In sectors such as fashion, beauty, personal care, and home essentials, D2C brands have proliferated, leveraging social media, influencer marketing, and user-generated content to amplify their reach and engagement. However, the ascent of D2C brands is not without its challenges. Intensifying competition necessitates constant innovation and differentiation to stand out in a crowded market. Building and maintaining trust, as well as delivering seamless customer experiences, remain imperative for sustained success. In conclusion, the rise of D2C brands in India marks a seismic shift in the retail paradigm. By harnessing technology, consumer insights, and a commitment to innovation, these brands are disrupting traditional retail models and shaping the future of commerce in India. #TalentServe TalentServe

In the vibrant tapestry of India's economic landscape, the past three years have witnessed a metamorphosis in the e-commerce sector, propelled by the unexpected winds of the pandemic. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness

Forget chai and pakoras!! ☕️ The Indian FMCG market is brewing a digital storm. 🌪 E-commerce giants like Amazon, Flipkart, JioMart, etc. are stirring the $580 billion monster, delivering essentials to remote villages and offering personalized recommendations alongside doorstep delivery. 📦 📦 This convenience is reshaping consumer habits, but not without its fair share of challenges. The fight for market share is cutthroat, with discounts flying faster than samosas at an office party. 🎉 E-commerce players in India must navigate a diverse landscape, and "cash-on-delivery" leaves them with coins instead of rupees. 🛍 🛒 But collaboration is the secret ingredient.  Imagine big brand awareness meeting data-driven insights and hyperlocal offerings! 📊 A seamless omnichannel experience requires collaboration between traditional giants and e-commerce titans. Direct-to-consumer models could be the next spice in the mix, allowing brands to connect directly with their customers. India's FMCG market has a tantalizing future ahead of it.  Will e-commerce giants serve established brands, or will they be the waiters? Only time will tell, but one thing's for sure: the digital masala is making the market sizzle. ♨️ 💤 #FMCG #Ecommerce #India #FutureOfRetail #Collaboration #GameChanger #MarketingTrend #DigitalMasala #MarketReach

Here's another example of an explosive growth 💹 in the retail consumer segment in India. The leader naturally is food and groceries followed by fashion and lifestyle. A whopping 2.2 Trillion US dollars worth by 2030. 90 percent in the offline segment - makes sense as the logic of touch, try, see and feel before a buy is as natural for any consumer! ☺️. Unimaginable - 24 billion online searches! 🤔. Despite all this, How much would still be the depth of this organised retail by 2030? By any conservative estimates, not even half of our population is part of this consumer group( half of India population means - 700 million) . So, How do we see this retail segment unfolding by 2040? Not less than 7 to 8 trillion US dollars to estimate the least. 💡. That's thus a big wow. This thus would drive prices lower, instill competition, drive multi dimensional growth, economic participation and a natural affluence. Here are the budding future opportunities in the emerging retail segments 1.Construction materials - Many like Zetworks would emerge. 2.Electrical materials - both for real estate and manufacturing industry. 3. Small machinery, tools, accessories and spares - for all segments across the board. 4. The complete world of GI tagged Heritage items like art forms, handicrafts and sustainable products. and thus the untapped opportunity is still more than an ocean. ☺️. Have a look at www.GIheritage.com 5. Healthcare diagnostics and products in the retail segment is a huge opportunity wide and deep into the hinterland of India 🇮🇳. Watch out for Growing ONDC ( Open network for digital commerce) promoted by the GOI and the ecosystem of drones delivering your products faster than you imagine. My worries - Our quality of internet, our quality of cyber safety and the online fraudsters. A robust Cyber environment governance is the dire need of the hour. Do we ever think that these growth engines are ever reversible in India by even enemies both within and outside India? Nope! Never! More in the next post..Grab the opportunity 😉.. Entrepreneurs delight! Have we ever imagined the GMV and trade volume by way of sales through the Social media platforms like FB, You tube, WhatsApp and Instagram? It's grow ing faster than one can ever imagine! Jai Hind 🇮🇳 #India #Retail #Onlineretail #Growth #Internetquality #Onlinwsafety. https://lnkd.in/g9QQyMzx