ShipInsure’s Post

10 years after IMPOSSIBLE… Sometimes it just takes 10 years, but that’s still not impossible. When I started The CHILLAFISH Company, the first reactions were “wow”, “beautiful products”, “fantastic design”… it couldn’t be more positive. But together with those compliments came the warnings, the but’s. But you won’t get into the big box retailers, everyone wants that, that’s impossible. Nice design, but don’t dream, too expensive, too specialty… That was the message. We are now more than 10 years later and have become a stable supplier to Walmart, Target, Costco, Sam’s Club and many more. Today we have an item in Walmart with top quality at a super price and we are beating other items simply because we stuck to our credo: being innovative, offering value, focus on design. Yes we had to invest a lot in product development, innovation, brand building. Yes we had to rethink some strategies and directions. But that’s still not the same as “impossible”. Our brand has evolved without changing the core. We have a wider range of price points, we have more basic items next to our innovations, but innovation and design will remain at the core. One does not exclude the other. Here’s to everyone fighting and persisting to get where they want to get. Open your ears, listen, learn, change when you need to, but stick to your values if you believe you should. Here’s also to all our new and old customers that believe in us, that value our innovation and design, that value open communication and honest business. We are in the toughest of times in the toy retail landscape, so wishing you all a much better and more stable 2024. To good health in business and in life, to love, friendship, partnership and… persistence 😉 Happy New Year 🥂!! #happynewyear #toyindustry #playlonger #playinnovation #chillafish

🍹 Are you in the Beverage industry and aiming to boost your Brand's visibility? Have you considered how Custom Drinking Bar Mats can help? 🍻 1️⃣ Continuous Exposure: Each pour and cocktail creation showcases your Brand. 2️⃣ Memorable Impressions: Frequent visual reminders of your Brand build recognition. 3️⃣ Prime Placement: Positioned in high-traffic areas, ensuring maximum visibility. 4️⃣ Brand Association: Your Brand becomes synonymous with great experiences at the bar. How important is brand visibility for your business, and can you see Custom Drinking Bar Mats playing a key role? Let's chat! 💬 #BeverageIndustry #BrandVisibility #PromotionalProducts #MarketingStrategy SwagSway Promotions #swagsway #swagswaypromotions #promoitems #swag #merch

An interesting look at different beer brands strategies focusing on a variety of partnerships to help grow the business + brand awareness....some not a great fit and some really creative. But the bigger picture story/learnings here can be applied to most CPG brands. My personal fave, partnering for a cause, we all win with that one. #marketing #partnerships #socialcause #fun

In the ever-evolving world of marketing, campaigns often spark diverse reactions, and Pepsi Max's recent "Tastes Ok" campaign in #Australia and #NewZealand is no exception. Boldly spotlighting the 'OK' in a rival's name, the campaign invites diners to upgrade their experience. 🚀 Is it all fair play, or does it push the boundaries of brand rivalry? Share your thoughts: Does 'Tastes OK' hit the spot, or leave a bitter aftertaste? #TastesOk #MarketingBanter #Pepsi #Coke

*Cinnabon waving to all of the brands carrying their product.* The incomparable Cinnabon has quietly become one of the most popular and prolific brands in food through strategic partnerships + collaborations... seems like everybody wants a piece of that bon! ✨ + Subway + The Wendy's Company + Taco Bell + Applebee's Grill & Bar + Pizza Hut + Numerous retail / CPG collabs There's been a lot of talk about whether or not this kind of "cross-pollination" in the food industry can be mutually beneficial... But, in a world where driving new traffic (vs. retaining loyalists) is a primary objective for most, unexpected partnerships like these are a smart way to tap new markets/consumers. And as for benefits to Cinnabon? They hover around 700 units but their potential footprint - thanks to smart collabs like these - is closer to 44,000... Making them *officially* the most popular snack in town. 👑 Any predictions on where they'll go next? 👇

Many CPG food brands overlook this at festivals. Not activities, social, contests, or sign-ups. Selling their product. Ninety-nine out of a hundred times, CPG brands just give it away. You'd be surprised how many people want to buy a full size sample. It's as easy as putting up a price list. When the festival has 10,000+ attendees, this offsets the cost considerably. Let's make money moves together! #eventmarketing #experientialmarketing #CPGmarketing

Co-Branding Partnerships Customer has loyalties to their favorite brands, but there's a good chance our favorite products result from two separate brands working together. Jack Daniel's and Coca-Cola teamed up and mixed whiskey with a carbonated drink. The cocktail will contain about 7% alcohol, although this may vary. It is currently only available in USA and Mexico. By the way, PepsiCo has also started collaborating with alcohol brands, they release an alcoholic Mountain Dew, created together with Boston Beer Co. Such cocktails are still creating a small but high potential market segment. This is primarily due to the fact that consumers would like to recreate the atmosphere of a bar without leaving home. Brand collaborations are also an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Hello to new wonderful world of dream collab. #collaboration #brand #partnership #build #newmarket #winwin

Two of Ad Age’s four brands to watch in 2024 are Mischief @ No Fixed Address partners. Molson Coors Beverage Company and Tubi are teed up to have goliath new years after amazing 2023 momentum. Tubi, for example, came out of the gate strong—planting itself on the map at Super Bowl. It was the introduction of long-term brand platform “Find Your Rabbit Hole”, which has house multiple ideas across verticals including B2C, B2B, and sports. Overall consumption of Tubi increased a whopping 79% this year compared to prior. There’s a lot more mischief up our sleeves for both brands in 2024. And for those who wanna get in on the action, these DMs are open (I think). Full story: https://lnkd.in/eBrYWj8W

What Insights Does Dan Butkus Share About Santo Spirits? Dive into the Vision and Future of the Brand. #SantoSpirits #DanButkus #IndustryInsights #SpiritsIndustry #BrandVision #FutureOfSpirits #BeverageInnovation #LeadershipInterview #SpiritsTrends #BrandGrowth

Dry January is over but I think we'll be seeing Athletic Brewing Co. beers on the shelves all year long! My new video series is all about the DTC brands that have seen major growth in the past 5 years. I'm sharing what I think is the magic that’s making them pop in today’s online shopping era. Athletic is the 13th largest brewer in the US. How did they put non-alcoholic beers on the map? Find out in this week's DTC marketing video! #dtc #dtcmarketing #digitalamarketing #digitaladvertising