Luxury & premium e-tailers: are you losing your customers after purchase? 💎 JACQUEMUS, Withings & Aspinal of London Limited are harnessing post-purchase– the stage from delivery to returns– as an innovative means to ensure a flawless customer experience throughout the 𝗲𝗻𝘁𝗶𝗿𝗲 customer journey - not just before purchase. Picture this: you invest masses into getting your customers to make a purchase on your e-commerce website. Yet, once customers click that ‘Pay’ button, this immaculate experience is all too often interrupted, with customer communication relayed to impersonal third-party carriers. After purchase, leverage your very own order tracking pages and notifications to include: ✨ Fully branded, immersive visuals, including video and social media 🛍️ Hyperpersonalized product recommendations 🎀 Bespoke product care tips And focusing on post-purchase pays: a 𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗮 𝟮𝟱-𝟵𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 (source: Bain & Co). Do you know any luxury or premium retailers that have perfected the post-purchase experience? Comment below ⬇️ #YouNeedPostPurchase #CustomerRetention #LuxuryShopping
The CX begins way before the customer browses the website and ends way after the checkout. It's the holistic journey from first impression to package in hand that counts - Luxury & Premium brands understand this perfectly
Premium post-purchase possibilities for premium brands, that makes sense 🙌
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Content & SEO Manager at Shipup
1moI was impressed by BYREDO's tracking page when I ordered from them - their minimalist, refined visuals were stunning and I felt connected to the brand right up until my parcel arrived. I also liked their understated way of recommending their latest products.