Shivonne Byrne’s Post

For the second year in a row, the average cost of a 30-second ad spot during the Super Bowl was a whopping $7 million. While many businesses are tightening their belts and cutting back on marketing expenses, the cost of advertising during the Super Bowl continues to rise. Why, you ask? Simply put, there's no other opportunity that guarantees such a massive audience. With the slice of every other pie getting smaller, businesses are willing to pay top dollar for a chance to reach the millions of viewers tuning in to the big game. Are you surprised by the cost of a Super Bowl ad spot? Share your thoughts in the comments below.

The impact of your multimillion-dollar media buy can't end with the final whistle. My latest for @Adweek details a few tips for advertisers on how to leverage #SuperBowl creative as the lynchpin of a TV campaign that will help generate strong consumer engagement all year long -- with a few examples from brands like M&Ms, T-Mobile, and Booking.com. https://lnkd.in/euM6R7tJ Mars #BigGame #SuperBowlLVIII #advertising

Discover how the Super Bowl continues to captivate audiences, dominate TV ratings, and defy industry trends, which proves that the NFL's innovative content strategies are hitting the mark. 🏈 ✨ From trends to insights, our latest blog unveils a playbook for brands to score big during the 'big game’ 🚀 Click here to read more now! https://lnkd.in/erQpe7n8 #ViralNation #SuperBowl2024 #MarketingStrategies

Did Temu's Super Bowl ad live up to the hype? It's been panned by the The New York Times and many others as one of worst of the bunch. And yes, it was repetitive and lacking in many of the elements viewers have come to expect during the big game, like humor, creative storytelling, and celebrities. But, just like Temu's digital marketing, the ad was inescapable, airing a 6 times over the course of the evening, with the repetitive slogan to "shop like a billionaire" and download the Temu app. I was frankly surprised that the key message was still around downloads, given that Temu was the most downloaded app in the US last year, and expected to see a more interactive campaign to foster engagement around the big cash giveaways it had planned around the event. But it shows that the company is still very much in it's high-growth traffic-building stage as it aims to be on just about everyone's phone. According to EDO, Inc.'s early analysis, 4 of Temu's spots placed among the top 15 Super Bowl ads in driving online engagement. Its most impactful airing came in 5th and generated 1,346% more incremental online activity than the median ad. #superbowl #advertising #temu

Ken Ziffren’s recent remarks underscore the significant shifts in the advertising landscape as linear TV declines and digital platforms take center stage. While the transition presents challenges, it also opens up new opportunities for innovation in digital advertising. With consumers increasingly engaging online and on social media, brands can now connect with their audiences in more personalized and impactful ways. #Advertising #Digital #Media

In her latest for AdMonsters, Amy Leifer, Chief Advertising Sales Officer, navigates our ever-evolving media ecosystem, from conquering CTV like a pro to leaning into innovative new ad formats. Read more on what marketers should keep in mind and how to prepare for the year ahead. #ctv #advertising #innovativeadvertising

$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It. Sunday, the Kansas City Chiefs will be fighting to defend their title against the San Francisco 49ers; a rematch from the 2020 Super Bowl. As the largest US sporting event of the year, there is a huge opportunity to make your name known. According to CBS News, a Super Bowl ad will cost about $7 million for a 30-second spot! Celebrities dream of being in these ads to cement their legacy, and will be answering phone calls from brands to be in these ads. Social media platforms will also be ablaze with real-time updates, fan engagement, and special guest performances featuring Usher during the half time show! Add on the fact that Taylor Swift will be in attendance, and you’ve got a recipe for one of the highest watched programs of the year. From million dollar commercials to the biggest football game of the year, this week is sure to be one to remember! Who are you rooting for to win this year’s Super Bowl? #superbowl #media #advertising #socialemediamarketing

🌟💼💥 The Long-Term ROI of Super Bowl Commercials 🌟💼💥 Ever wondered about the lasting impact of a Super Bowl ad investment? Let's explore with some compelling statistics: Research indicates that the ROI from appearing in a Super Bowl commercial can endure for years. According to a study by Forbes, brands featured in Super Bowl ads experience an average sales increase of 23% in the year following the game. Additionally, a survey conducted by Kantar found that 58% of viewers remember Super Bowl ads they've seen years later. Moreover, the cultural impact of Super Bowl commercials contributes to their long-term effectiveness. A study by Ad Age revealed that 75% of people watch the Super Bowl as much for the ads as for the game itself, highlighting the enduring appeal of these commercials. In the digital age, Super Bowl commercials continue to generate buzz long after they air. A report by Adweek found that Super Bowl ads receive an average of 2.2 million views on YouTube within a week of airing, further extending their reach and impact. Ultimately, investing in a Super Bowl commercial isn't just about the immediate ROI—it's about making a strategic investment in the long-term success and visibility of your brand. Let's continue the conversation on the enduring ROI of Super Bowl commercials and their impact on brand success! #SuperBowlAds #marketing #longtermsuccess #ROI 📈🚀

#SuperBowl advertising is approaching. While the first priority for brands on this February seems to be the #Lunarnewyear or #chinesenewyear, on the 11th February it's time for the unique high-stakes environment in the world of marketing. If you are targeting The U.S., and you want to gain interest by the american customers...🌎 SuperBowl is what you should consider. You will have: 🏈 A large, wide audience (over 100 million viewers), 🏈 A giant one-time investment ($7 million just for the 30 seconds of media time, according to last year's information), 🏈 A rare window of undivided consumer attention, that is going beyond the TV... 🏈 YouTube has become the media where everyone from allover the world is looking for the advertisements. From the latest one to the newest: even in the extended versions! And I don't forget to mention the #halftimeshow: this year it will be the time of Usher. Who is gonna dress him? I've already few hints... #digitalcommunication