Laura (Bernstein) Grover’s Post

Unlock the future of TV viewership and advertising with the latest Connected TV statistics and trends—find out why CTV is the game-changer your audience and marketing strategy needs! 📺 #ConnectedTV #Advertising #Marketing #Statistics #Trends https://lnkd.in/gBcsJhzB

For the second year running, the average cost of a 30-second ad spot during the Super Bowl $7 million. Despite businesses being more disciplined with their marketing budgets, and advertising spending slowing down in recent years, the cost of a Super Bowl ad continues to rise. Why? There is no guaranteed opportunity to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking. In a media landscape that's becoming increasingly fragmented, the number of opportunities for companies to reach a mass audience through advertising on network television has dwindled. Popular shows have moved to streaming platforms, along with audiences. More and more, networks find themselves relying on live events, like award shows and sports, to draw viewers. #superbowl #advertising #brand #marketing #technology #leadership

Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the... #adweek #brand #advertising

Ad inventory for Super Bowl LVIII is "virtually sold out". But that doesn't mean you've missed your chance to engage one of the world's most coveted audiences.   With Stingray Advertising's in-store audio ad network, you have the opportunity to reach 800M monthly shopping visits across the US.   In addition to its massive size, our audience is also primed to buy. And by advertising in a contextually relevant environment, you can enhance your ad's impact.   Whether it's promoting a Super Bowl party snack or reminding fans to stock up on beer, in-store audio ads can be tailored to fit your brand – and the moment.   So, while you may not be able to touch down with a Super Bowl TV ad, there are plenty of other ways to score.

Some eye popping 👀 #BFCM stats from #cookware brand Hexclad. On 2023 Black Friday alone… $17MM in revenue on Hexclad.com $2MM ad spend on this one day 83% of spend on Meta 5% of spend on Google 12% of spend on TikTok Creative was offer heavy, little storytelling. In comparison, $2M was my annual budget for many years while at Le Creuset. Other nuggets: TV advertising is a continued high performing channel for DTC brands. The ultimate trust builder.

Even Jesus Had a Call to Action is a fun article title and also really accurate. TV ads are an incredibly small part of the consumer journey. A CTA that moves people along their journey (not just Buy Now!) is critical for generating ROI. https://ow.ly/e84u50QBVJ4

Lay’s ‘Groundhog Day’ Ads Loop on Australian Broadcasting Corporation (ABC): A Revolutionary Spin on TV Advertising 📺 The Walt Disney Company, Ryan Reynolds' Maximum Effort, and Kimmelot collaborate to unleash Lay's unique ad marathon on ABC, revolutionizing commercial breaks. 🔄 Stephen Tobolowsky, famed for "Groundhog Day," reprises a time-loop narrative at a grocery checkout, each loop spotlighting a different Lay's flavor. 🔄 Embracing the movie's theme, Lay's turns ad repetition into an inventive media strategy, flipping viewer annoyance into engagement. Is Lay’s looping strategy a creative masterstroke or a repetitive risk? 🎭 Each of the eight ads amplifies Tobolowsky’s comedic plight in the time loop, cleverly intertwining humor with Lay's product promotion. 🕒 Dominating a third of ABC’s ad slots, the campaign will feature across hit shows and extend its reach online via YouTube and Hulu. Lay's breaks the mold with its "Groundhog Day" campaign, challenging conventional advertising. Will this approach redefine audience engagement and usher in a new era for TV ads? Weigh in on this bold advertising move. #Lays #GroundhogDayAds #AdInnovation What are your thoughts on this groundbreaking approach to advertising? 🤔📺

In her latest for AdMonsters, Amy Leifer, Chief Advertising Sales Officer, navigates our ever-evolving media ecosystem, from conquering CTV like a pro to leaning into innovative new ad formats. Read more on what marketers should keep in mind and how to prepare for the year ahead. #ctv #advertising #innovativeadvertising

According to an August 2023 DIRECTV Advertising survey among "cord-stackers" and streaming-only US consumers, a cord-stacking audience is a more engaged audience. Do your 2024 media plans include plenty of converged TV advertising, so you don't miss out on reaching audiences that are ready to pay attention to your message? If you're not sure what that mix should look like, Centriply can be the linear/CTV/broadcast planning guides you need. Some of the survey's findings: "61% agree advertising is good for consumers (vs 41% streamer-only) 55% trust ads they see on TV (vs 37% streamer-only) 55% say ads on TV are relevant (vs 37% streamer-only) 68% will pay attention to ads for brands/products that they are considering buying (vs 55% streamer-only)" (See the full infographic at: https://hubs.ly/Q02926vY0)

Running a business is a thrilling journey, and there's one key element you might be missing out on: Air time advertising! Here are some great reasons why you should consider buying air time for your business: 📈 TV advertising allows you to connect with a massive audience. In 2021, U.S. TV ad spending hit $66 billion, demonstrating its effectiveness. Unlike other methods, TV can transcend boundaries and extend your reach. 🧠 TV ads create brand recognition lightning-fast. The visual impact, combined with broad viewership, engraves your brand into the minds of your audience. 📺 Americans spend over four hours a day watching TV, making it an ideal platform to engage your target audience. Choose prime time slots or niche channels catering to your customer base. 💰 TV air time can be more affordable than other advertising methods, and you can even secure discounts on packages. It's a smart way to maximize your impact while keeping costs in check. Don't underestimate the potential of TV air time for your business. It's a dynamic tool to expand your reach, build brand awareness, and optimize your advertising budget. Read our full case study ➡️ https://buff.ly/45owU34 📖 #TVAdvertising #BrandAwareness #ExpandAudience #CostEffectiveAdvertising #BoostSales #AirTimeAdvertising #BusinessGrowth #AdvertisingPower #ContactUsNow #MMarketingConsultants