Sian Wilson’s Post

💔 When a Client Leaves: The Hard Truths of PR 💔 As a PR professional, hearing that your client is leaving is always a tough one to take - no matter how the relationship has played out. When you feel like you've invested so much into a client, saying goodbye is hard. At Hop&Co, we keep an eye on brands that decide to switch our services off, opt for new blood or a different marketing route. Recently, we lost a client, which is not unusual and doesn't reflect 'bad work'. Anyway, I decided to check where this brand stands today from a PR perspective. You might think I'd sit here and say or feel the sense of, "I told you so," but it actually just makes me sad. It's disheartening to see the hard work being undone and brand awareness being turned off like a light switch. Here’s the graph for those reading my nonsense. 🥀📉 What does this graph show? It shows the number of articles in the media and that it takes time to build momentum in PR, but wow, the results do come. Also, how quickly the results stop. Anyway, it might resonate with some of you lovely folk 👋🏻 #PRLife #ClientLoss #HopAndCo #BrandAwareness #PRChallenges

We pride ourselves on taking brands from being seen, to being remembered and loved! Now you’re probably thinking “isn’t that what all PR agencies do?” But the ‘remembered and loved’ is what makes us different and key to both our clients (and our own) success 🙌 So, how exactly do we do that? By ensuring the following… ✨ Emphasising and shouting about what’s great about your brand! What makes you so special 😉 ✨ We have a clear PR strategy that outlines the launches and angles for the year, so we’re never stuck for news 📰 ✨ Always being one step ahead of awareness days, seasonal trends and launch dates. Are you a new and aspiring brand ready for a year of PR brilliance? Let's turn aspirations into achievements with these simple strategic moves and build the brand you desire 👏 #pr #pragency #prexpert #prtips #ukpragency #publicrelations #brandbuilding

Brands hire PR agencies because they want results. Once the contract is signed and the first round of placements comes in, it feels like a match made in heaven. But what happens when you stop seeing results and start seeing red flags? 👉🏽 Are your competitors showing up where your brand should be? 👉🏽 Are you feeling ghosted whenever you send a Slack asking for an update? 👉🏽 Do they think putting a release on the wire is THE strategy? Carver Scott Goldberg broke down the warning signs that you may need to consider another agency, along with some ways to reset your partnership if it’s “off.” Give it a read below! #pragency #publicrelationsagency #mediarelations #pr #strategy #marketing

I saw this last week when Natasha Jones flagged it to me, and I haven't been able to stop thinking about it. 💭 I now can't stop mentioning it when I talk to people about Conteur's PR services. If the Savoy, which is one of the most recognisable brands in the world, takes on a PR team when they are at the top of their game, why would YOU not consider it for your organisation? 🗣️ If getting to the top seems hard, then staying there is even harder. The value of PR often isn't obviously visible, it's because all of the hard work is behind the scenes - it isn't in your face like a billboard campaign or television advert. It's about patient brand development and awareness, it's about getting your name in the conversations that matter. 📈 We know what it takes here at Conteur - we are here to help you get to the top and stay there. Get in touch with me if you would like to have a chat about what we can do for you. 📧 - zarina@conteur.co.uk #Conteur #PR #PRAgency #BrandAwareness #PublicRelations #Agency

We like to see ourselves as guardians of brand image and we work day in day out to create lasting and positive brand association for our clients. Find out how by reading our blog: https://lnkd.in/eHHtYpkj #PR #brandbuilding #brandreputation #publicrelations #PRInsights #PRtools

So about last night. 🕺🏼🍾 It’s ironic that I still have this engrained idea “I don’t do PR. I’m not a PR person. PrettyGreen is not a PR Agency”. It might be because I grew up as a Client, a brand manager, an integrated marketer. And PR then was “here’s some coverage, let’s celebrate”. Regardless of whether it helped deliver the commercial imperatives. I didn’t go into advertising as at Disney that meant in reality doing a cut down trailer. So my love has always been helping brands do audacious things they never thought were possible. Coming up with big ideas. Helping them create emotional connections with their consumers, human to human. Creating brand folklore. And the reality today is PR is at the forefront of that for a lot of clients. Whether that’s media relations, influencer, content creation, experiential. So today, I’m proud to be the founder of a PR Agency that last night won (Large) Agency of the Year. To be honest, I’m just basking in the reflective glory as I can’t take much credit for this award. It’s down to the incredible work of the Team, the amazing Board and senior leadership Team. Thank you as ever to the clients who believe in the new breed of PR and Communications Agency. Right I’m off talk to a journalist about helping reverse climate change and SkootEco | B-Corp (only joking I don’t know any journalists 😂). #agencylife #awards #ukagencyawards Don't Panic London | Certified B Corp

🚨 calling all strategists 🚨 We're having a debate at the APG and we need your help! On 21 March we're having a debate on 'brand' and slightly more nebulous concept PR of 'reputation' – how they're different and what these two schools can learn from each other. APG Co-Chair Emily Harlock is hosting a crack panel of Gen Kobayashi, who has recently brought his considerable advertising experience to the PR world, Joanna Juber, who brought incredible agency and business experience to Poppy's , and me with my own mischievous comms-mutt views. What we really need is your sharp minds to sign up, come down to Hanover Communications's slick riverfront towers, and wade into the debate with beers and crips. If you're on the brand side, maybe you can convince the slick PR operators of the importance of being single minded and emotionally impactful. If you're on the PR side, maybe you can convince the brand folk that actually audiences are a bit more nuanced than all that, and how 'brand' might not stack up in the c-suite 🤷♂️ #pr #publicrelations #advertising #strategy

15 Stars Fine Aged Spirits are truly rising stars, specifically the Sherry Cask and First West expressions.⭐️ We look forward to creating buzz around these highly notable achievements for 15 Stars as they continue to grow and exceed expectations year after year. #gosocial #socialmediamarketing #commsagency #PR #influencermarketing #digitalmarketing

What’s your strategy for persistent, multifaceted #PR that progressively shifts brand perceptions? Ongoing PR success requires: •Sequencing brand narratives across outlets and months •Adjusting approaches based on real outcomes •Following up with media contacts and monitoring conversations •Extending reach through brand advocates I can help amplify your brand voice. Contact me today for more details! #brandadvocates #employerbranding #brandstrategy #brandtransformation

Thrilled to be featured on PR Manager, sharing my insights on unconventional PR strategies that make a splash! ✨ Thinking outside the box is key to getting noticed in today's crowded media landscape. Check out the article for some inspiration and let's get creative! 🚀 #PR #unconventionalthinking #marketingtips Read full article here: https://lnkd.in/g3De_jB4