Sian Edwards’ Post

View profile for Sian Edwards, graphic

Director, Strategy & Insights

Collating insights for the trends report is always one of my favourite projects of the year - but there’s nothing like seeing it come to life! Thom Walton and Stacy DeMars have done an amazing job (as usual!) on producing this video content and creating the report in an interactive platform. Check out the first video snippet below ⬇️ and view the full report to take part in the polls 📈 #trendspotting #ThisIsFinlays #insights

View organization page for Finlays, graphic

23,790 followers

Our first beverage trend for 2024 is ‘Fast Fad-sion’. 📈 Rapid trend cycles are challenging beverage companies to adapt quickly. From viral coffee concoctions to ‘the next big ingredient’ in wellness, consumers are continually looking for new beverage experiences and wellbeing solutions, leading to rapid adoption, and abandonment, of popular beverage trends. Loyalty in this realm can be transient, presenting both opportunities and challenges.  Find out how beverage brand owners can take advantage of this trend by downloading the full Global Beverages Trend Report 2024 here: https://lnkd.in/gkHq45Qn #ThisIsFinlays #Beverages #BeverageTrends #BeverageIndustry

Thom Walton

Group Head of Marketing and Communications | B2B Marketing | Brand | Corporate Communications | Food and Beverage

7mo

Great working with you on this as always, Sian Edwards and Stacy DeMars

To view or add a comment, sign in

Explore topics