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Back-to-school 2024: Marketing Strategies A lot of American marketing strategies have started focusing on connecting with the kids, as well as the parents. Gen Alpha has a powerful influence at the very start of the shopping journey, which results in twice as many parents evaluating a brand.

Act now to reach new consumers among SignUp's 30M+ unique users (mostly Moms) who will soon have Back to School on top-of-mind as they shop for clothing, snacks, technology and supplies. A fascinating thing happened last year — despite a rough economy, back-to-school seasonal spending grew by 6%. Even in tight times, parents simply refuse to skimp on what their kids need for educational success. In fact, 38% of them told surveyors that they’d cut back in other areas to make room for school spending. And guess what? SignUp is THE planning platform that those dedicated parents use at back-to-school (and year round!) #sweeps #digital #promotions #marketingtomoms #backtoschool https://lnkd.in/gm45nECU

Act now to reach new consumers among SignUp's 30M+ unique users (mostly Moms) who will soon have Back to School on top-of-mind as they shop for clothing, snacks, technology and supplies. A fascinating thing happened last year — despite a rough economy, back-to-school seasonal spending grew by 6%. Even in tight times, parents simply refuse to skimp on what their kids need for educational success. In fact, 38% of them told surveyors that they’d cut back in other areas to make room for school spending. And guess what? SignUp is THE planning platform that those dedicated parents use at back-to-school (and year round!) #backtoschool #marketingtomoms #digital #sweeps #promotions

𝐖𝐡𝐚𝐭'𝐬 𝐜𝐨𝐦𝐦𝐨𝐧 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐟𝐚𝐭𝐡𝐞𝐫 𝐨𝐟 𝐚 𝐜𝐡𝐢𝐥𝐝 𝐚𝐧𝐝 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫? As a father myself, I've found that navigating the world of e-commerce marketing shares striking parallels with the joys and challenges of raising a young child. Both the father of a three-year-old and eCommerce marketing require patience, creativity, adaptability to rapidly changing situations, strategic planning, and a deep understanding of their respective target audience. They both involve nurturing (a child or a brand) through consistent efforts across various stages of development to help it grow and thrive in a dynamic, evolving environment. Additionally, both require careful monitoring and continuous strategy adjustments to ensure success. 1️⃣ 𝐏𝐚𝐭𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐊𝐞𝐲: Just like parenting requires endless patience, e-commerce marketing demands a steady hand and a long-term vision. Success rarely happens overnight, but consistent effort and nurturing can yield incredible results. 2️⃣ 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐑𝐮𝐥𝐞𝐬: Children grow and change at lightning speed, and so does the digital landscape. Staying ahead in e-commerce means embracing change, being agile, and adapting strategies to fit evolving trends and consumer behaviors. 3️⃣ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Whether it's understanding your toddler's needs or your target market's preferences, empathy and insight are invaluable. Both roles require a deep understanding of your audience to tailor experiences and offerings that resonate. 4️⃣ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐯𝐢𝐧𝐠: From tantrums to technical glitches, both fatherhood and e-commerce marketing demand quick thinking and creative problem-solving skills. Flexibility and resourcefulness are your best allies. 5️⃣ 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠: Just as children are constantly learning and growing, successful e-commerce marketers are committed to lifelong learning. Staying informed about industry trends, emerging technologies, and new strategies is essential for staying competitive. So, next time you're strategizing your next e-commerce campaign, remember the valuable lessons parenthood has taught you. Parenthood isn't just about diapers and bedtime stories—it's a crash course in leadership, adaptability, and resilience. And these qualities? They're the secret sauce to thriving in the fast-paced world of e-commerce marketing. Let's keep learning, adapting, and growing—together! 💼💡 #EcommerceMarketing #Parenthood #Leadership #Adaptability #DigitalMarketing

Over the last two weeks, I've become enraptured with CollegeVine's new Brand Index tool. Higher ed is still in its infancy regarding understanding marketing maturity and the brand as an asset. Because of this most of us don't have bi-annual brand or sentiment studies like our counterparts in the private sector use in their strategy and planning. So, much of our strategy relies on anecdotes or whatever research we can cobble together through partner organizations, campus surveys, or focus groups while working with limited budgets. Additionally, these methods only describe how our brands were perceived IN THE PAST, not point-in-time. The Brand Index, built on data collected from **2.2 Million** prospective and current students and current parents paints a clearer picture of the perceptions around campuses including academic interest areas.

It's a Throwback Tuesday! 👀 Looking back at my final year uni projects, I was thrilled to hear I had been put forward for the Research & Development Award by size?Syllabus, for my ten-slide pitch deck on a live brief between size? x New Balance! During this live brief, we were tasked with updating the marketing and communication strategies for their 'Made in UK' Spring/Summer '23 product in the UK, using a size? vehicle. 👟To raise the MiUK line to the size? consumer, I wanted to use the existing community characteristics and opportunities from both brands to reflect their synergy. 👟 I developed the concept "What's Your Balance?" with a highly participatory, social media campaign in mind, which utilises a swipe questionnaire to categorise consumer lives into one of five personalities. 👟 The marketing strategy, which specifically targets Gen Z, intends to draw interest in the more expensive collection among a group of consumers who may not have previously looked into purchasing. 👟 The campaign incorporates the community chat forum 'True Balance' to bring like-minded people together and foster a sense of community among sneaker-heads.

Do you know that 8 out of 10 kids directly influence their parents' purchasing decisions? Kids Corp help brands connect with families effectively, offering an integrated approach to optimize communication, add value to products, and set clear goals.🎯 📈 With the Parents Strategy, we gain deep insight into family purchasing behavior, enabling the creation of more efficient campaigns for brands. Read more in: https://lnkd.in/dCa4SHTu If you want your brand to connect with the entire family ecosystem, Kids Corp is the solution 🚀 #KidsCorp #ParentsStrategy #FamilyMarketing #DigitalConnection #U18audience #Innovation #Toys #FamilyEcosystem

I’ve spent the last two days talking to marketers from all over the globe and here’s what I learned….. They’re constantly searching for ways to develop themselves but one thing they all had in common was the need for human connection, support and community. I’ve never been clearer about our mission at Fabric 🚀 It goes far beyond building a business, a brand, making money or individual success. We're creating a sense of belonging to marketers all over the world and building a community that stands together to support each other 🫶🏻 Over the past year, I've gained such clarity on what sets us apart. We recognised long ago that marketing education was failing the industry. Our mission is to change that by delivering world-class education relevant to industry needs, giving marketers access to the very best practitioners to coach and develop them and to create a community that gives support and a sense of belonging to every marketer out there. We empowering marketers, helping them reach their goals and support businesses in their mission. For every marketer who has felt isolated, unsupported, or unsure, we're here to change that narrative 💕 Here's to revolutionising the marketing industry and disrupting the education space, one step at a time. If you’re a marketer give us a follow, tag someone you know who’d love to be part of our community or check out what we do below 👇🏻 #ourmission #marketingeducation

Authenticity is the cornerstone of successful marketing strategies, especially when engaging with students. Trust and Reliability: Students are discerning consumers. They seek brands they can rely on, with genuine intentions and transparency about their products and practices. When brands demonstrate authenticity, they build a foundation of trust that resonates with students over time. Brands must be bold and admit where they have got it wrong in the past and what they are getting right in the present. #Studentmarketing #Campuslife #Authenticbrandmarketing

🎓 It's Back to School Time!🎓 Are you looking to boost your community college's marketing strategies? Discover the power of understanding the three major personas that can transform your approach! 📈✨ Check out our latest blog: "Understanding the Three Major Personas for Effective Community College Marketing Strategies" 👉 Dive into these three major audience personas: - The Aspiring Student - The Working Professional - The Lifelong Learner Don't miss out on this essential guide for every community college marketer! Click below to read!✨ https://hubs.li/Q02LMRgF0 #CommunityCollege #MarketingStrategies #HigherEdMarketing #StudentEngagement #EnrollmentGrowth