Simon-Kucher’s Post

In our recent State of Beverage Study, the 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐨𝐮𝐭𝐞-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 was identified as 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐲 for business leaders. We went beyond the buzzwords to explore what this actually means and how companies are responding. Some fascinating insights addressing everything from: ✅ AI ordering tools ✅ Direct shopper engagement ✅ Retail media ✅ Sales team redesign ✅ The barriers to transformation

Our food and beverage category is one *delicious* way we bring consumers the value, quality, ease and inspiration they love. But how did Target transform from selling food and beverage to celebrating it? Over the years, we’ve evolved our assortment of owned brands, key national brands and new and emerging brands to inspire consumers to shop and fuel Target’s growth, supported by our same-day services, digital offerings, Target Circle and more. Go behind the scenes in this new video with Target leaders who guide the work. Want to learn more? Watch the full episode: https://tgt.biz/zpby1a #WeAreTarget

🚀 Uncover Hidden Gems: Monthly Micro-Insights with NielsenIQ's SnapView Insights 🚀 NIQ SnapView's are micro-insights—focused glimpses into using our Full View™ technology. These insights are essential for answering critical category questions, guiding strategic planning, and proactively responding to market shifts. 🔍 Recent Categories: Snacking Innovation Sustainability in Household Disposables Candy Innovation Bakery Department Purchase Dynamics Beverage Omni Strategy Explore these insights and more on our website. Perfect for your next story on market trends and brand strategies! #CPGInsights #MarketInsights #BrandStrategy

69% of brands are leveraging on AI to forecast trends to optimise their #inventorymanagement. Where do you stand in this? Are you falling far behind in your efforts to increase #customersatisfaction, or are you pulling ahead of the curve? 🌶 We’re not saying we’ve got the perfect answer, but we’re close. Put yourself against 110 of the top leaders in the food & beverage industry in our newly launched, first-edition, Food & Beverage Benchmarking Report! 🌟 #foodandbeverageindustry #foodtechnology #foodandbeverage #quickcommerce #omnichannel #consumerengagement #marketanalysis #marketreport

PepsiCo has synthesized a wealth of proprietary data & insights on online and in-store food & beverage shopping behavior to create three powerful strategies for crafting seamless phygital experiences. We call these strategies 1) autonomous convenience, 2) precision loyalty, and 3) anticipatory assortment.   How familiar are you with these strategies? Read our full #pepviz article to find out. Then write the next chapter of phygital shopper strategy in partnership with PepsiCo.   Read the article here: https://bit.ly/pep_strat   Bryan Santee Cara Keating Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Chris Yemma Valeria Rivas Shannon Amundson Ryan Sexton

Can you guess when French people buy their wine, beer, and spirits online? 💻 One might think that the peak in online beverage purchasing would be in the evening, when people wonder about what they’ll buy for their next aperitif or dinner. 💭 But the answer may surprise you... Swipe to discover it! 💥 Today, consumers crave personalized and intuitive experiences. What better way to deliver than by decoding their buying behaviors, for instance by pinpointing peak shopping moments, in order to craft a strong shopper-led strategy? 🔍 With our new offer Matcha Insights, get the pre-analyzed, proactive data you need to do just that! 🚀 #retailtech #conseil #ia #matcha #insights #shopper #strategy

Unlocking the true value of on-premise channels in the beverage industry goes beyond sales figures. A holistic evaluation, considering brand fit, new trials, future intent, and consumer experience, is crucial for strategic investments. Happy to share an article I wrote on a framework for this. Link below in comments! #BeverageIndustry #OnPremiseChannels #StrategicInvestments #BrandSuccess

Peek-a-Boo, Where's My Brand? Having 𝘄𝗲𝗹𝗹-𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗹𝗶𝘀𝘁𝗶𝗻𝗴𝘀 on food delivery menus is crucial for 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 and increasing the attachment rate of your beverages. When brands are listed at the top of the menu or above your competitors, consumers are more likely to buy them. Aiming for these positions is therefore key to 𝗯𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀! 𝘉𝘶𝘵 𝘩𝘰𝘸? With Dashmote data, CPG brands can easily 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗼𝘀𝗲 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 and take strategic actions with their account teams to enhance visibility. Unlock the potential of your brand with our insights and gain a competitive edge in the market today. Curious about how our solutions can help your eCommerce teams capitalize on opportunities in the food delivery space? Reach out via: contact(at)dashmote(dot)com #CPG #FoodDelivery #eCommerce #BrandVisibility

Don't make the mistake of ignoring your customers’ needs: https://okt.to/nVCwGX “Think about yourself as part of an ecosystem,” says Jesse McMullin, LPK’s Chief Growth Officer and an expert in CPG strategy, with experience leading seed-to-shelf journeys for brands across functional food & beverage. “Your brand is working in concert with suppliers, manufacturers, distributors and retailers—all of whom have different interests. And that’s all before your product even makes it in front of a consumer who’s shopping.” Read more: https://okt.to/TEHDuZ #functionalbeverage #bevtrends #cpg #brandgrowth

🚀 IT'S MONDAY! Time for Your Quick-Fire FMCG News Blast! 🕒 Under 1 Minute Read Dive with Stanislas Dallest from POS Potential into this week’s top 5 FMCG highlights and stay ahead of the industry curve. Let's get right into it: 🔹 #5 Campbell's Warm Delight: Introducing a nostalgic twist to our meals, Campbell's unveils its limited-time Grilled Cheese & Tomato Soup. A timeless classic reimagined, available only until April 12th. Don’t miss out! 🔹 #4 Target’s Bold Move: Elevating its game, Target launches the Target Circle 360 membership at $99/year. Offering free same-day delivery, it’s set to rival Amazon Prime and Walmart+. A game-changer in retail? Christina Hennington 🔹 #3 Innovation in a Can: Ireland Craft Beverages - Two Stacks Whiskey disrupts with "Dram in a Can," marking the debut of the first Irish whiskey in a can. A nod to sustainability with its lightweight packaging. Cheers to eco-friendly sips! Shane McCarthy 🔹 #2 Plant-Based Revolution: Kraft Heinz and NotCo team up to introduce plant-based Oscar Mayer hotdogs and sausages! A groundbreaking move for the brand, redefining the future of food. 🔹 #1 Sainsbury's Digital Foray: Sainsbury's is revolutionizing online shopping with branded shops via Nectar360. Customizable brand pages promise enhanced engagement and sales. Is this the future of retail? 🌟 Stay Informed. Stay Ahead. Like what you read? Hit that like button and follow us for your weekly dose of FMCG news. See you next week for more insights and updates! #FMCGNews #Innovation #RetailTrends #Sustainability #PlantBased #DigitalTransformation